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  • Digg it UP - Assumption Based Marketing Vs. Fact Based Marketing

    Why Coupons are BAD for Your Business
    Offering coupons are a common and easy way to attract new or old clients to your salon, day spa or medical spa. But what kind of client are you really attracting? And are you profitably providing that service once the coupon is redeemed?Y
    nk of an idea for a marketin
    Private Label Drinking Water - A Powerful Brand Builder
    All firms need to build a strong brand in order to effectively compete. A strong brand distinguishes one firm from another and allows individual messages that express the strength of the company, product and service offerings. A strong brand shows ho
    One of the most common mistakes in marketing is making decisions based on assumptions rather than fact. You think of an idea for a marketin
    Implementing ISO 9000
    You may be in a position where your customers are demanding you implement an ISO 9000 quality system or you would like to do it for the benefits it can provide your organization. You may not have the resources to hire a consultant to help you. Can
    kes in marketing is making decisions based on assumptions rather than fact. You think of an idea for a marketin
    Top 5 Reasons to Become an Entrepreneur
    Something that I am asked every couple weeks is "why entrepreneurship?". This is a question that always makes me hesitate, and I've noticed that my reply is never exactly the same. Yet deep down I know it's what I love and would do even if the world
    ecisions based on assumptions rather than fact. You think of an idea for a marketin
    What Are The Key of Lean Manufacturing Principles Every Organization And Company Should Understand?
    Lean manufacturing fundamentally aims to reduce waste and make companies more competitive by helping them turn into flexible firms which are open and subject to positive developments, innovations and changes.To put it simply, lean manufacturin
    s rather than fact. You think of an idea for a marketin
    Unique Ways to Advertise a Product or Business
    Clever and unusual marketing ideasThe following are some ways to promote your business that are a bit unusual and out of the ordinary.1. Post signs on the stalls in bathrooms. 2. Create coupon flyers and hand them out in heavy tr
    nk of an idea for a marketing piece and believe that it is a great idea.

    You start using the idea with no tracking mechanism that woul

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