Digg it UP - Business

Hello, May I Help You?
There is nothing in this world more annoying than being place on hold for an extended period of time. Not only is the music mostly horrible, but many companies use it to try and fool you into thinking you're really not holding for very long. Wrong! Most telephones today have the ability to track the time of the call. Really, now, don't you think being placed on hold for five minutes while listening to the Muzak version of "Copa Cabana" is a bit much?When a live person finally answers your call, they may know very little about who you want to talk with, whether or not that person actually works there and, oh yes, "Can you h

e right approach to get the kind of results you want. Or both!

Consistency is Key

The American Dental Association recommends brushing your teeth at least twice a day. The USDA’s food pyramid maps out a balanced approach to eating. Your mortgage company or landlord stay happy when you pay them monthly on time. Experts urge us to clean our gutters twice a year. You get the idea…

Do we really follow all

Hypo Allergenic Pets
Allergies and Asthma are a common concern for families today considering pets, my family included. However, there are some animals available that are hypo-allergenic. This DOES NOT mean that that they are non-allergenic. Hypo-allergenic simply means that they produce fewer allergens, and people with slight to medium strength allergies may be fine with these pets. People with severe asthma and allergies may still have allergic reactions when around pets. In this case, you are better off looking for a pet that is entirely hairless, as there is little to no dander involved.If you know you are allergic to pets, but not sure on the

What do the following things have in common: brushing your teeth, regular exercise, eating a balanced diet, paying your bills on time, cleaning your gutters, spending quality time with your spouse and kids…?

They’re all forms of regular “self-care” that, if you neglect them for a period of time or take the wrong approach, there will be costly negative consequences.

The same goes for marketing.

Do any of these symptoms sound familiar?

• Your phone does not ring regularly with new prospects.

• You don’t regularly hear, “Hey, I’ve heard of your company!”

• Your sales pipeline is dry, so you go to some networking events, get some leads, then stop.

• People don’t respond quickly to meet or talk with you after an initial introduction through networking.

• The leads you do get trickle in slowly.

• You spend a lot of time looking for opportunities, but aren’t getting the results you want.

• You can’t safely project your firm’s income for the next 6 to 12 months.

• You’re finding it hard to attract and retain top talent, even in a recently tough economy.

• Relationships with clients tend to be short and one-off projects (i.e., no repeat business).

• You rely heavily on one or two income streams (i.e., consulting or coaching).

• Most of your eggs are in one basket (i.e., one or two major clients), and if they went away, you’d be in trouble.

• You’re too busy to look for more clients.

If any of these symptoms ring true for you, one of two things is probably happening. Either you’re not marketing on a consistent enough basis to generate reliable results. Or you’re not using the right approach to get the kind of results you want. Or both!

Consistency is Key

Do we really follow all o

Jan Verhoeff: Brand Your Market
Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products. We have Paul Newman salad dressings, Robert Redford productions, George W. Bush policies, and Oprah Magazines; the list goes on. Each of these has a unique emblem of success, their name and face. No other product can compare; no other is similar.Brand your market effectively with recognizable eloquence. Your name adds purpose, power, and punctuation to an otherwise bland product. Without your name, you would be unrecognizable by most forms of communication. Brand your market with simplicity an

of these symptoms sound familiar?

• Your phone does not ring regularly with new prospects.

• You don’t regularly hear, “Hey, I’ve heard of your company!”

• Your sales pipeline is dry, so you go to some networking events, get some leads, then stop.

• People don’t respond quickly to meet or talk with you after an initial introduction through networking.

• The leads you do get trickle in slowly.

• You spend a lot of time looking for opportunities, but aren’t getting the results you want.

• You can’t safely project your firm’s income for the next 6 to 12 months.

• You’re finding it hard to attract and retain top talent, even in a recently tough economy.

• Relationships with clients tend to be short and one-off projects (i.e., no repeat business).

• You rely heavily on one or two income streams (i.e., consulting or coaching).

• Most of your eggs are in one basket (i.e., one or two major clients), and if they went away, you’d be in trouble.

• You’re too busy to look for more clients.

Consistency is Key

Do we really follow all

How to Discover your Primary Market and Where to Find Them
Whether you market online or offline, you already know the shot-gun approach to marketing brings few results. You will sell more products and services when you step back and set up a strategy to reach your targeted market. Approaches That Set you Up to Pull Customer Orders One: Develop a Specific Customer Profile It's good to know whether your customers are primarily women or men. Remember, women buy 70% of the books published. Then, figure out the age range of your customer. One 25-year-old male coaching client aimed his motivational book at his age group. He had a lot of insight already because of his age

ly.

• You spend a lot of time looking for opportunities, but aren’t getting the results you want.

• You can’t safely project your firm’s income for the next 6 to 12 months.

• You’re finding it hard to attract and retain top talent, even in a recently tough economy.

• Relationships with clients tend to be short and one-off projects (i.e., no repeat business).

• You rely heavily on one or two income streams (i.e., consulting or coaching).

• Most of your eggs are in one basket (i.e., one or two major clients), and if they went away, you’d be in trouble.

• You’re too busy to look for more clients.

Consistency is Key

Do we really follow all

Home Depot Online Job Application
Looking online for a job is a great way to start off on your new career. With the advances in the internet, many retail chains no longer require you to come into the store to fill out a job application in person. Applying for a job via the internet, like with the Home Depot Online Job Application, now allow you to apply for several jobs in one sitting, rather than having to spend hours going from venue to venue. Still, there are some things you should know before you apply online that are relevant to most internet based job applications, including the Home Depot online job application.When you are seeking out applications o

o income streams (i.e., consulting or coaching).

• Most of your eggs are in one basket (i.e., one or two major clients), and if they went away, you’d be in trouble.

• You’re too busy to look for more clients.

Consistency is Key

Do we really follow all

Top 7 Ways to Increase your Personal PR at Work
Self-promotion - if done properly – isn’t something you should shy away from, especially if your goal is to get ahead at work. Putting yourself in front of executives who can have a positive impact on your career is vital to corporate advancement.Before tackling this goal, consider the image you want to project. Do you want to be seen as visionary? Decisive? A leader? Once you’ve determined the image that will compliment your career goals, plan to involve yourself in a few of the following activities that will bring you the right exposure and get you noticed at work.1. Assume a leadership position on a team project

e right approach to get the kind of results you want. Or both!

Consistency is Key

Do we really follow all of these guidelines to the letter? Probably not. But within reason, people who consistently follow healthy habits over time, get better results, live “younger” longer, and incur less cost (financial, physical, emotional) than those who do not.

This is definitely the case with marketing for professional services. You simply cannot dabble in lousy messaging, offer an unwanted service, do occasional networking, or disappear from your target audience’s radar, only to reappear when you need more work. Benign neglect and sporadic attention will get you predictable results.

Here’s why: clients come to you in a very vulnerable position…they need something from you that they can’t do for themselves or don’t have the expertise to solve on their own. So they need to trust that 1) you won’t lead them astray, wasting their time/money; and 2) you have their best interests in mind.

How can they begin to trust you, then, if you disappear from sight, inconsistently communicate with them, or say things that they can’t understand or relate to?

Taking a proactive, consistent “preventative maintenance” approach to marketing is the key to building trust in the marketplace.

Here’s how to make marketing a healthy habit:

STEP 1: Offer what the market wants. Sounds obvious, but you’d be surprised how often I see firms selling what their clients “really need, they just don’t know it yet.” Or, “this is such a worthy cause (new approach, cutting edge strategy, etc.), I just know it’s needed.” Unless you have the PR and marketing budget to fund a major, long-term educational campaign, you can’t afford to take this approach.

STEP 2: Say the right thing

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A limited liability company is often the perfect way to start a new business. But don't make the mistake of assuming a limited liability company, or LLC, is always the right choice. In some circumstances, says bestselling author and CPA Stephen L.Nelson, an LLC is really just a big mistake.

Usually an idea is not enough to get into the big leagues. For definition I define the big leagues as having $1 million dollars or more. An idea gets you direction, but profits come with deal making.

We think we are safe. We never think anything will happen to us at a trade show. Fortunately it seldom does, but when it does it can be distareous. Here are 7 Tips to remember about safety in large crowds.

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