Digg it UP - Business

A Strategic View of Changing Customer Complaints Into Customer Compliments
When someone complains about their experience with your business, how do you view those complaints? How do you handle complaints? Do you encourage people to complain if they are not satisfied with your product or service? Do you have any type of procedure to handle complaints? Do you have any idea of the value of complaints?Yes, I know that I just asked you many questions and you are probably saying what Ronald Reagan b

didn't wait until I had all my ducks in a row.

In fact, I'm proud to share that I've never been fully prepared for anything I've ever taken on.

I just knew who I wanted to reach and what I wanted to say.

(I wanted to reach small business owners and solo professionals, and I wanted to let

Pricing in a Chaotic World
How many times have you and your company, debated and fought over the potential outcomes of a particular pricing strategy, only to have seemingly random, unpredictable factors rear their ugly heads? How many analytical tools have you used: game theory, forecasting, market research, decision-tree analyses,… only to realize that none of these was able to help predict much beyond the next quarter or less. Welcome to our wonderful wor

If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of promotional copy.

How did I get featured in a major, national magazine?

Do I have a great PR person? Did I know someone at the magazine? Was this part of my carefully-crafted marketing plan?

No, no, and um, no.

I'll tell you exactly how I did it.

Are you ready?

I picked up the phone.

A few months ago, I was flipping through a past issue of Entrepreneur and saw they had a section that listed Web resources.

I looked at the bottom of the page and saw the name of the author.

I flipped to the front of the magazine, found the masthead, and located the phone number for their editorial offices.

I called that number and asked for that guy.

He picked up the phone.

I asked how I could submit a resource.

He told me.

I submitted mine.

He ran it.

Serendipity?

Well, I do believe when you put energy out, you get good things back. But honestly, I just picked up the phone.

I see this as a great example of that you don't have to be perfect.

I didn't wait until I had a marketing plan.

I didn't wait until I had all my ducks in a row.

In fact, I'm proud to share that I've never been fully prepared for anything I've ever taken on.

I just knew who I wanted to reach and what I wanted to say.

(I wanted to reach small business owners and solo professionals, and I wanted to let t

Career Choice - The Considerations
How does one decide one's career? How does one decide and take a decision that may shape the life excellently or doom it forever? It is not as if nobody has the right or opportunity to choose their own vocations. Circumstances decide the way things will go. But it is true that many people when asked, will say that they would prefer a different job or career of their own taste and liking.Most people now have a formal educat

of my carefully-crafted marketing plan?

No, no, and um, no.

I'll tell you exactly how I did it.

Are you ready?

I picked up the phone.

A few months ago, I was flipping through a past issue of Entrepreneur and saw they had a section that listed Web resources.

I looked at the bottom of the page and saw the name of the author.

I flipped to the front of the magazine, found the masthead, and located the phone number for their editorial offices.

I called that number and asked for that guy.

He picked up the phone.

I asked how I could submit a resource.

He told me.

I submitted mine.

He ran it.

Serendipity?

Well, I do believe when you put energy out, you get good things back. But honestly, I just picked up the phone.

I see this as a great example of that you don't have to be perfect.

I didn't wait until I had a marketing plan.

I didn't wait until I had all my ducks in a row.

In fact, I'm proud to share that I've never been fully prepared for anything I've ever taken on.

I just knew who I wanted to reach and what I wanted to say.

(I wanted to reach small business owners and solo professionals, and I wanted to let

Excessive Turnover (ET) Management
This subject is addressed time and time again. Some retailers have more Store Manager and Assistant Manager positions open than they have filled. Take a look at on-line job sites and you’ll see that even large, well known retailers are trying to fill positions that should be filled with candidates from within the company. In fact, if a solid internal promotion policy was in place – one that really worked - the majority of vacancie

e bottom of the page and saw the name of the author.

I flipped to the front of the magazine, found the masthead, and located the phone number for their editorial offices.

I called that number and asked for that guy.

He picked up the phone.

I asked how I could submit a resource.

He told me.

I submitted mine.

He ran it.

Serendipity?

Well, I do believe when you put energy out, you get good things back. But honestly, I just picked up the phone.

I see this as a great example of that you don't have to be perfect.

I didn't wait until I had a marketing plan.

I didn't wait until I had all my ducks in a row.

In fact, I'm proud to share that I've never been fully prepared for anything I've ever taken on.

I just knew who I wanted to reach and what I wanted to say.

(I wanted to reach small business owners and solo professionals, and I wanted to let

Marketing Tips to Attract More Prospects for Increase Sales
Marketing is the ability to attract prospects to your front door. Unfortunately, many in business confuse marketing skills with selling skills within what is called the sales process.The following 5 marketing tips may help you begin to not only distinguish yourself from others, but actually secure that first appointment, that leads to that second one and that concludes in increase sales.Tip #1: Effective m

d me.

I submitted mine.

He ran it.

Serendipity?

Well, I do believe when you put energy out, you get good things back. But honestly, I just picked up the phone.

I see this as a great example of that you don't have to be perfect.

I didn't wait until I had a marketing plan.

I didn't wait until I had all my ducks in a row.

In fact, I'm proud to share that I've never been fully prepared for anything I've ever taken on.

I just knew who I wanted to reach and what I wanted to say.

(I wanted to reach small business owners and solo professionals, and I wanted to let

10 Secrets For Getting Into A Top B-School
1. Get a sky-high score on the Graduate Management Admissions Test. The average student at the top 10 schools on Fortune's list scored 700 or higher on their GMATs. (Overall, GMAT scores range from 200 to 800; the median is 500.)2. Be yourself. Don't try to match some imaginary ideal. "Often, people have an image in their minds of what kind of person a given school wants," says Blackman. "Usually it's because they know some

didn't wait until I had all my ducks in a row.

In fact, I'm proud to share that I've never been fully prepared for anything I've ever taken on.

I just knew who I wanted to reach and what I wanted to say.

(I wanted to reach small business owners and solo professionals, and I wanted to let them know about all the valuable, free information at my Web site.)

And you know what?

That's also all YOU have to know!

Listen, marketing plans are swell. If you have one, more power to you. I often wish that I did have a nice, neat plan to follow for the entire year. In fact, it's been on my to-do list for about five years.

It just doesn't look like I'm ever going to do it.

I've realized that what works better, for me, is to simply jump at opportunities as they arise, even if my pattern is haphazard. Otherwise I'd still be where I was two years ago, waiting until I worked out a plan. I'll never move forward if I keep waiting for everything to "be ready."

I just attended one of highest level Internet marketing conferences for entrepreneurs in the world. And one of the speakers, a man who has made millions from his Internet business, uttered a sentence that has since stuck with me:

"It's amazing how much money you can make in this world without being perfect."

Are you trying to be perfect? Trying to plan everything ahead? Standing in your own way?

STOP.

Right now, this minute, I want you to do one thing, just one thing, that you know would push your business for

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Every large design company whether it's a multi-national branding corporation or a regular down at heel tatty magazine publisher needs to fill holes in the workforce. If the canny freelance designer plays his or her cards right, he can earn a tidy sum while essentially loafing at home. Here's how...

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