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Digg it UP - Stop Your Marketing Leaks
You are serving great food. Your establishment is new, spotless and inviting and yet you are not getting the repeat visits that you expect. What’s up? What’s going wrong?The answer may lie with your people skills…Why do people come to your restaurant? By now you should know why people frequent your restaurant…or at least you should know why they don’t.They do not come for cheap food. It’s cheaper at home and there is certain to be cheaper restaurants than yours.They certainly come to eat different foods that they cannot make at home but there are plenty of similar restaurants to yours.So you will have worked out your “unique selling benefit” and you will have mar
Next, ask the question, "What can I do more to attract clients in this same method?" A client in New Zealand just recently learned that her ad in the local paper is productively attracting clients. Originally, she wanted to change it. It wasn't delivering the 5 to 1 ratio I recommend for her industry -- coaching -- yet it is attracting a 3 to 1 ratio.
A good ratio for a country that is just learning about coaching. Shoot for a 5 to 1 ratio -- for every $1 you spend, you need to make $5.
6. Market more frequently to your current customer base - much more often. Very few professionals that I have talked too stay in touch with existing and past customers often enough. They think they might be "bothering" them by telling them about new products or opp
Medical departments are always in great demand; unfortunately, people of all ages and walks of life need medical assistance now and always. However, a travel nurse job is more in demand than ever, due to different types of situations all over the world, this is probably the best time to apply and become a traveling nurse.Which Industries Use Travel Nurse Jobs?The largest industry that uses travel nurses constantly is the travel industry such as the cruise liners that carry anywhere from 100 to 3000 passengers at a time and, by law, they are not allowed to sail away from any given port of call without a doctor or nurse onboard.Hospitals offer travel nurse jobs as well in ambulatory hospitals, which are usually erected at the p
How much business are you letting get lost to your leaky pipes. Here are some ways to tape them up or you may have to replace some fittings:
1. Do a check up of your follow-up system from the time of precontact to six months later. Since only 2% of sales occur after a first contact and does not go up until the fifth contact -- it goes to 80% then -- what is your follow- up plan of action between the first contact point and the fifth?
This means that if you e-mail them once or twice there is less than 2% they will read it. People are very busy and even if you put the same message out week after week, there is less than 13% chance that they will even notice it’s the same message.
And they will need to see it at least 5 times before they will "really" read it. Follow- up is an easy plan, that is, once you sit down and plan it out.
2. I read a book this weekend, Marketing Outrageously. In it, Jon Spoelstra, puts it so well, "Prepare yourself in writing." Another favorite saying I keep on my wall is, "If it ain't written down, it’s a wish floating in the wind." I don't remember the author.
Create a plan. Even if it is a struggle to do so, create one the best way you can, yet it needs to be in writing. Creating a marketing plan is not something that comes by osmosis.
I have read plenty of books on creating a marketing plan, however, until I worked with an expert I just could not make it simple. And until I made it simple, I would do it -- catch 22. Find an expert, hire them, and learn it. It will make the difference between success and struggle.
3. Never stop marketing -- not even in the good times. Never be too busy to market. There is a time lag in any marketing between the time of first contact and the buy. That lag time can be devastating to a business operating on the edge. It also causes a feast or famine roller coaster ride for the business. If you are too busy, leverage your resources by outsourcing.
4. Find your rhythm and make it work with productivity. Are you a morning person or does your energy crash around 2 PM?
Tony Robbins taught me an exercise a long time ago that still works to this day. I read all my research material, write down all the questions, and then go to sleep. When I wake up the plan is outlined for me and most if not all my questions are answered. You can use this same exercise by doing this before you talk a walk or exercise.
A few of my clients told me they do it before they get in the shower or are taking a long drive with someone who doesn't talk much. When the answers or plan is not answer in the morning, it usually presents itself within a few days all on its own.
What I like about this method is how more innovative methods show themselves that can be completed with fewer resources. My last leak pursuit began with 20 steps and missing pieces that ended up with five steps and no holes. The unconscious mind is a power tool we forget too often that is on our side.
5. Stop all unproductive marketing activities that are not boosting your profits. If the ROI isn't there almost immediately, rethink it and adjust or eliminate.
You need be able to measure your marketing efforts in some form. Most people just don't like doing it, so they jester it off as impossible. Know where your clients come from. If you only have a few, then trace them back to their origin. If you do not know, ask them, and then record it.
Next, ask the question, "What can I do more to attract clients in this same method?" A client in New Zealand just recently learned that her ad in the local paper is productively attracting clients. Originally, she wanted to change it. It wasn't delivering the 5 to 1 ratio I recommend for her industry -- coaching -- yet it is attracting a 3 to 1 ratio.
A good ratio for a country that is just learning about coaching. Shoot for a 5 to 1 ratio -- for every $1 you spend, you need to make $5.
6. Market more frequently to your current customer base - much more often. Very few professionals that I have talked too stay in touch with existing and past customers often enough. They think they might be "bothering" them by telling them about new products or opp
If you’re working in corporate America today, you’re being asked to do more with less. The economic downturn of the late 1990’s, outsourcing of jobs, and the implosion of whole sectors—all of these factors have contributed to a business environment that is fiercely competitive.Nowhere does this nerve wracking and high velocity approach show up more than in the modus operandi of many bosses.Learning how to function with a difficult boss is one of the hardest challenges you face in your work life. Have you heard the saying that people don’t leave jobs, they leave their bosses? So true! You can love your job but if you hate your boss, you will hate going to work. And you won’t last long.So how do you deal with a difficult bos
And they will need to see it at least 5 times before they will "really" read it. Follow- up is an easy plan, that is, once you sit down and plan it out.
2. I read a book this weekend, Marketing Outrageously. In it, Jon Spoelstra, puts it so well, "Prepare yourself in writing." Another favorite saying I keep on my wall is, "If it ain't written down, it’s a wish floating in the wind." I don't remember the author.
Create a plan. Even if it is a struggle to do so, create one the best way you can, yet it needs to be in writing. Creating a marketing plan is not something that comes by osmosis.
I have read plenty of books on creating a marketing plan, however, until I worked with an expert I just could not make it simple. And until I made it simple, I would do it -- catch 22. Find an expert, hire them, and learn it. It will make the difference between success and struggle.
3. Never stop marketing -- not even in the good times. Never be too busy to market. There is a time lag in any marketing between the time of first contact and the buy. That lag time can be devastating to a business operating on the edge. It also causes a feast or famine roller coaster ride for the business. If you are too busy, leverage your resources by outsourcing.
4. Find your rhythm and make it work with productivity. Are you a morning person or does your energy crash around 2 PM?
Tony Robbins taught me an exercise a long time ago that still works to this day. I read all my research material, write down all the questions, and then go to sleep. When I wake up the plan is outlined for me and most if not all my questions are answered. You can use this same exercise by doing this before you talk a walk or exercise.
A few of my clients told me they do it before they get in the shower or are taking a long drive with someone who doesn't talk much. When the answers or plan is not answer in the morning, it usually presents itself within a few days all on its own.
What I like about this method is how more innovative methods show themselves that can be completed with fewer resources. My last leak pursuit began with 20 steps and missing pieces that ended up with five steps and no holes. The unconscious mind is a power tool we forget too often that is on our side.
5. Stop all unproductive marketing activities that are not boosting your profits. If the ROI isn't there almost immediately, rethink it and adjust or eliminate.
You need be able to measure your marketing efforts in some form. Most people just don't like doing it, so they jester it off as impossible. Know where your clients come from. If you only have a few, then trace them back to their origin. If you do not know, ask them, and then record it.
Next, ask the question, "What can I do more to attract clients in this same method?" A client in New Zealand just recently learned that her ad in the local paper is productively attracting clients. Originally, she wanted to change it. It wasn't delivering the 5 to 1 ratio I recommend for her industry -- coaching -- yet it is attracting a 3 to 1 ratio.
A good ratio for a country that is just learning about coaching. Shoot for a 5 to 1 ratio -- for every $1 you spend, you need to make $5.
6. Market more frequently to your current customer base - much more often. Very few professionals that I have talked too stay in touch with existing and past customers often enough. They think they might be "bothering" them by telling them about new products or opp
You would have to be doing the modern day version of Rip Van Winkle to not be aware of the controversy Internet Social Networks are creating. Everything from MySpace and Facebook to YouTube and LinkedIn have gained in popularity over the past few years. These sites do serve a purpose and among other things provide their users with a sense of community often lacking in the brick and mortal world.These sites create the habit and practice of sharing, be it videos and music or friends, business connections and ideas. These sites reflect the general and specific tastes of their users. They reveal lifestyles and sensibilities, behavior patterns and perspectives. Overall, such revelations are good things for they are the celebrations of
3. Never stop marketing -- not even in the good times. Never be too busy to market. There is a time lag in any marketing between the time of first contact and the buy. That lag time can be devastating to a business operating on the edge. It also causes a feast or famine roller coaster ride for the business. If you are too busy, leverage your resources by outsourcing.
4. Find your rhythm and make it work with productivity. Are you a morning person or does your energy crash around 2 PM?
Tony Robbins taught me an exercise a long time ago that still works to this day. I read all my research material, write down all the questions, and then go to sleep. When I wake up the plan is outlined for me and most if not all my questions are answered. You can use this same exercise by doing this before you talk a walk or exercise.
A few of my clients told me they do it before they get in the shower or are taking a long drive with someone who doesn't talk much. When the answers or plan is not answer in the morning, it usually presents itself within a few days all on its own.
What I like about this method is how more innovative methods show themselves that can be completed with fewer resources. My last leak pursuit began with 20 steps and missing pieces that ended up with five steps and no holes. The unconscious mind is a power tool we forget too often that is on our side.
5. Stop all unproductive marketing activities that are not boosting your profits. If the ROI isn't there almost immediately, rethink it and adjust or eliminate.
You need be able to measure your marketing efforts in some form. Most people just don't like doing it, so they jester it off as impossible. Know where your clients come from. If you only have a few, then trace them back to their origin. If you do not know, ask them, and then record it.
Next, ask the question, "What can I do more to attract clients in this same method?" A client in New Zealand just recently learned that her ad in the local paper is productively attracting clients. Originally, she wanted to change it. It wasn't delivering the 5 to 1 ratio I recommend for her industry -- coaching -- yet it is attracting a 3 to 1 ratio.
A good ratio for a country that is just learning about coaching. Shoot for a 5 to 1 ratio -- for every $1 you spend, you need to make $5.
6. Market more frequently to your current customer base - much more often. Very few professionals that I have talked too stay in touch with existing and past customers often enough. They think they might be "bothering" them by telling them about new products or opp
Sweepstakes are promotions where prizes are given away for free. They differ from a lottery or most contests because you are not required to purchase anything to enter. However, you are required to fill out a registration form and in many cases answer survey or poll questions.To publicize the sweepstakes, companies use various modes of distribution to the consumer including direct mail, the internet and the telephone. These are all costly forms of marketing and when you add an expensive sweepstakes prize, one might wonder what the company gets in return. Usually, the sponsoring company is so successful in their marketing tactics that substantial revenue is earned no matter what the expense.Of course, when entering any form of sweeps
A few of my clients told me they do it before they get in the shower or are taking a long drive with someone who doesn't talk much. When the answers or plan is not answer in the morning, it usually presents itself within a few days all on its own.
What I like about this method is how more innovative methods show themselves that can be completed with fewer resources. My last leak pursuit began with 20 steps and missing pieces that ended up with five steps and no holes. The unconscious mind is a power tool we forget too often that is on our side.
5. Stop all unproductive marketing activities that are not boosting your profits. If the ROI isn't there almost immediately, rethink it and adjust or eliminate.
You need be able to measure your marketing efforts in some form. Most people just don't like doing it, so they jester it off as impossible. Know where your clients come from. If you only have a few, then trace them back to their origin. If you do not know, ask them, and then record it.
Next, ask the question, "What can I do more to attract clients in this same method?" A client in New Zealand just recently learned that her ad in the local paper is productively attracting clients. Originally, she wanted to change it. It wasn't delivering the 5 to 1 ratio I recommend for her industry -- coaching -- yet it is attracting a 3 to 1 ratio.
A good ratio for a country that is just learning about coaching. Shoot for a 5 to 1 ratio -- for every $1 you spend, you need to make $5.
6. Market more frequently to your current customer base - much more often. Very few professionals that I have talked too stay in touch with existing and past customers often enough. They think they might be "bothering" them by telling them about new products or opp
Cross-Selling is a great way to boost revenues and profits by gently persuading existing customers to purchase an additional product during service conversations.There are ten really great reasons your CSR’s should make an effort to cross-sell to existing customers and clients:(1) You Already Have The Customer’s Attention!This may sound obvious, but it’s a critical fact. Marketers wrack their brains thinking of clever ways to simply get prospects to focus upon their offers. When you have existing customers on the phone, you don’t have to compete with other companies for their ears—they’re already tuned into you, and only you. From a communication perspective, your signal-to-noise ratio is extremely favorable, so you may as we
Next, ask the question, "What can I do more to attract clients in this same method?" A client in New Zealand just recently learned that her ad in the local paper is productively attracting clients. Originally, she wanted to change it. It wasn't delivering the 5 to 1 ratio I recommend for her industry -- coaching -- yet it is attracting a 3 to 1 ratio.
A good ratio for a country that is just learning about coaching. Shoot for a 5 to 1 ratio -- for every $1 you spend, you need to make $5.
6. Market more frequently to your current customer base - much more often. Very few professionals that I have talked too stay in touch with existing and past customers often enough. They think they might be "bothering" them by telling them about new products or opportunities you have. Guess what, this is a fable.
The easier you make it for them, the more they will appreciate it. There is so much hype of "too much e-mail." Some people are going to be offended if they get one a month from you, do not be concerned, let them go.
Staying in touch is must for keeping your name in front of people. And if you don't, people are too busy to remember you when they need what you offer again. They will always use whatever is easiest to remember at the time. Even if you were dynamic before.
7. Leverage your time by outsourcing whatever mechanical tasks you can. Hire a virtual assistant to help manage communications. The lag time between the time you hire them and the ROI (return on your investment in them) is about 2-3 months (before the dollars follow your leveraging).
Always hire others that you can pay less than yourself. If you are paid to write at $75 an hour, hire a typist at $15 an hour. Stop wanting it all. Keep the money flow going and you will attract more. It is also good for the economy. If errands are not productive for you, hire a high school or college student part-time to do them. If you can hire a student for less than what you make, do it.
Fight the fear of, "Will I be able to pay them?"
Well, here are six great ideas to check for leaks in your business. Don't let the fish get away, fish with the right hook.
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