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Digg it UP - Slogans: Creating and Using Them In Life, Career and Business
The first time I learned of the word c-o-l-l-a-b-o-r-a-t-i-o-n, was probably around…uh…I don’t know, maybe around the age of eight. My teacher had a tough time explaining its concept to me during a science project, “Kevin, collaboration is not making your partner do all the work while you tie his shoelaces to the chair! To the back of the lab!” How was I to know what collaboration meant then? But true to form, I got the hang of its meaning and put the musician’s mantra of “Practise, Practise, Practise” to its limit but getting the smartest kid in the class to ‘collaborate’ with me during all my math tests.Today, collaboration seems to be the hottest act since Baywatch hit our television screens, for what seems like eons ago. But unlike Baywatch, collaboration produces results. It has become the epitome for almost all things Web 2.0.But it shouldn’t come as any surprise. After
Second, what makes a slogan memorable? Brevity is first in line -- normally 10 words or less. Rhythm is the only exception to brevity. Rhythm is easier
Profit in any business comes from your business turnover multiplied by your margins. In simple term, Profits = Turnover x Margins Turnover, in turns, is determined by the number of customers you have, multiplied by the number of transactions each customer had with you and the average dollar sale. Thus, Turnover = Number of Customers x Number of Transactions x Average Dollar Sale The number of customers you have depends on your lead generation and conversation rate of these leads. Thus, Number of Customers = Lead Generation x Conversion Rate By breaking down the process into small chunks, you will see that your business profit is governed by 5 variables, namely 1. lead generation 2. conversion rate 3. number of transaction 4. average dollar sale 5. margins These experts worked out the formula and found that by doubling
In this article, we will go into greater details on:
* Why slogans are important in today’s society fast-pace information systems.
* What is a slogan?
* Learn the six major types of slogans.
* The many uses for slogans.
* Seven ways to make slogans memorable.
First, lets create a clear definition for a slogan. A slogan is a noun, usually repeated and persuasive that creates a memorable catch phrase, motto, or jingle, that expresses a particular aim or concept. A concept that you want to stick in your audience’s mind like glue to paper.
Second, what makes a slogan memorable? Brevity is first in line -- normally 10 words or less. Rhythm is the only exception to brevity. Rhythm is easier t
Because mavens are such great referral sources, your small business needs to build in mechanisms to help the maven pass on the good word about your services. A critical element in coaxing mavens to keep you on their short-list of companies worthwhile to do business with is to keep in contact with them. An email newsletter is a great vehicle for this. But don’t dilute your Brand in the maven’s mind by sending them junk emails; if they don’t sign up for your newsletter, don’t put them on your newsletter mailing list. Treat them with respect. Remember, they are really looking for value.When your customer service or sales staff spot a maven, it’s imperative to keep in contact with that person. Letting a maven walk away without making a favorable impression is like letting a dozen sales walk out the door. Don’t do it.Below are some simple suggestions on what to include in a customer contac
In this article, we will go into greater details on:
* Why slogans are important in today’s society fast-pace information systems.
* What is a slogan?
* Learn the six major types of slogans.
* The many uses for slogans.
* Seven ways to make slogans memorable.
First, lets create a clear definition for a slogan. A slogan is a noun, usually repeated and persuasive that creates a memorable catch phrase, motto, or jingle, that expresses a particular aim or concept. A concept that you want to stick in your audience’s mind like glue to paper.
Second, what makes a slogan memorable? Brevity is first in line -- normally 10 words or less. Rhythm is the only exception to brevity. Rhythm is easier
Here is some information to help you stay proactive - to be in control of yourself and your emotions.1. Have a safety valve for your emotions. If you suppress your anger and emotions all the time, you are likely to blow up at the wrong time at the wrong person. Express your anger, frustrations, and emotions to your “safety valve” - friends and family you trust.2. Get plenty of rest. Do not deprive yourself of sleep. If you are overly tired, you are more likely to say and do irrational things. Know how much sleep you need each night. Most people need between six and eight hours of sleep each night.3. Learn how to relax. Relaxing requires practice. Learn to relax your body and your mind. Put worry thoughts out of your mind. Replace them with pleasant thoughts. Only about two percent of what we worry about ever comes to pass. Heed the words of Mark Twain: “I have exper
* Learn the six major types of slogans.
* The many uses for slogans.
* Seven ways to make slogans memorable.
First, lets create a clear definition for a slogan. A slogan is a noun, usually repeated and persuasive that creates a memorable catch phrase, motto, or jingle, that expresses a particular aim or concept. A concept that you want to stick in your audience’s mind like glue to paper.
Second, what makes a slogan memorable? Brevity is first in line -- normally 10 words or less. Rhythm is the only exception to brevity. Rhythm is easier
Developing new products and services rapidly and effectively is a very important skill in many businesses and the ‘decision to design’ can commit the business to hundreds of thousands of pounds and many months of work, as well as significant risk. The focus needs to be on minimising cost whilst reducing the time taken to develop the product or service and reducing the business’s risk exposure.The problems with traditional design processes are that they occur sequentially and often involve ‘over the wall engineering’ in that one department ‘throws’ the design to the next department who then have to unpick the problems that have been designed in, often at great cost. In manufacturing companies, often the design engineers will not understand the production process and will design a product which cannot easily be made, or is too expensive, and in service companies often the marketing team will not unders
Second, what makes a slogan memorable? Brevity is first in line -- normally 10 words or less. Rhythm is the only exception to brevity. Rhythm is easier
It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium?What is a promotional vehicle?A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services.The graphics may be a full wrap (the whole vehicle is covered), a decal wrap (decals are applied to body panels) or a window wrap (decals are applied to the side and rear windows).The types of business that operate promotional vehicles include radio stations, beer companies, car dealers and up-market pubs, clubs and re
Second, what makes a slogan memorable? Brevity is first in line -- normally 10 words or less. Rhythm is the only exception to brevity. Rhythm is easier to create if there is an association to the receiver’s past -- like a particular jingle on TV during their teen years for those now in their 50s. I still hold one from a TV ad long ago, "Winston tastes good like a cigarette should." And I never smoked.
An additional method is through repetition or language vividness. More on this later.
Third, what are the benefits for using slogans? Brevity, as mentioned earlier, meets the requirements of today’s fast pace. Slogans also influence decisions, persuade, and add credibility. Our brains are like filing cabinets. A slogan makes it easier to file and pull when needed. For NLPers, neuro-linguistic programming, slogans create anchors. When people repeat the slogan, then consider it filed.
There are five major slogan types:
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