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How to Think Outside the Box by Looking AT the Box
Nobody notices normal. I learned that early in life when I discovered my secret calling to be a class clown. I quickly learned that the key to being funny is in saying what people don’t expect you to say - taking assumptions and shattering them. It’s not about fitting in. It’s about getting noticed. When you are different people remember you. It’s something that has been proven true throughout my years as a writer, storyteller, comedian, and professional speaker. Look around you at the different industries to examples of what I’m talking ab

s to be packaging. Just a different time. Packaging for a service provider resides in their offer. If you offer one solution which most independent professionals do, like an hou

Any Old Rags
Some years ago, when I was in the insurance industry, a colleague of mine told me a story. He had been in Insurance for 5 years selling it door to door. One night his mother commented that she had just taken out a large insurance policy with another company. My colleague screamed "why did you not come and see me?" His mother replied, well you never asked if I needed insurance but my agent did.The moral of the story is, if you are marketing something make sure everyone knows about. You do not need to shove it down their throats

There are four parts to a marketing system and they rest on ten cornerstones.

Marketing results are only as powerful as your marketing systems. To build your marketing system you need to be able to do four things: attract, convert, leverage and retain. With these four accomplishments and the practice of the 10 Cornerstone Principles of Marketing, success will come. Here are the 10 Cornerstone Principles to Marketing Success

1. The Principle of Packaging. The way you package your product or service is a deal breaker. If you sell a product, it has everything to do with the packaging, the colors, the box, the container -- everything. If you sell a service and offer just one service, there still needs to be packaging. Just a different time. Packaging for a service provider resides in their offer. If you offer one solution which most independent professionals do, like an hour

Retaining Savvy Customers
I have been with my web provider Lunarpages* since 2003, when I launched my (the web portal, now blog) Sensei Michael. Throughout the 4 years I've been with my provider, there's been hiccups (like when China blocked my original server) and other problems - but their staff has always been around to assist. They may not be the cheapest (but cheap enough for me) but the customer service aspect really won me over.The latest story about Customer Service** from their blog tells a lot about what it means to keep customers. In this case, it

em you need to be able to do four things: attract, convert, leverage and retain. With these four accomplishments and the practice of the 10 Cornerstone Principles of Marketing, success will come. Here are the 10 Cornerstone Principles to Marketing Success

Concrete Restoration Using Water Blasting
Over time, concrete sidewalks, driveways, parking lots, and other structures will begin to show their age. Cracks, uneven pavement, crumbling, and loose joints are just a few of the visible problems that will occur. This is due to water damage, stress and strain, and the movement of the earth. Cleaning and resurfacing concrete structures is important, especially in areas that receive a lot of rain. Using water blasters to do concrete repair restoration are becoming more popular for many reasons. Since concrete is coated with a water resista

ess will come. Here are the 10 Cornerstone Principles to Marketing Success

Integrity and Marketing - Finding the Right Balance
When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits.Five common mistakes many people make are;1. Talking too much.Enthusiasm sells! But don't talk too much about yourself - focus on your prospects needs and wants and how you can solve their problems.2. Not listening.All good marketers have exceptional listening skills. Be an active not a

you sell a product, it has everything to do with the packaging, the colors, the box, the container -- everything. If you sell a service and offer just one service, there still needs to be packaging. Just a different time. Packaging for a service provider resides in their offer. If you offer one solution which most independent professionals do, like an hou

Create Your Own Business Cards, Part 2
This is the second part of creating your own business card. If you missed the first one, let me know: mailto:webmistress@janes-place.comClick in the box, where you want your text to appear.Type in your text. Make sure the text is where you want it. For example, in my card the bottom text wasn't under my logo. To put it under the logo, I highlighted the text I wanted under the logo and clicked on the left button on the tool bar.You can change the font, by going to

s to be packaging. Just a different time. Packaging for a service provider resides in their offer. If you offer one solution which most independent professionals do, like an hourly or day rate, then you don't have a package. A package is a combination of items that create an offer that support the client in accomplishing their goal.

2. The Principle of Differentiation. You want to be the red crayon in the box of white crayons. You must know how you are different from your competitors and you must be able to convey that in all your messages in a way that your prospects pick it up simply. If you think you don't have any competitors, you do. If you know you are different and don't convey it, you lose. You must leverage your differences.

3. The Principle of Repeat Business. One-time buying is short-term revenue and requires ten times more work to find new clients. Keepin

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Color for a logo should always remain simple. A good logo must work well in one color and gradients of that color. Know the usage of colors to create an effective logo for establishing your brand.

When most people think of engineering they think of building bridges, roads, buildings, and that sort of work. Most people, however, would never think of audio engineering. This is a very real job and has some very successful people working in the business.

Does your phone ring nonstop all day long? Do you have so much business that you have started to turn some people away? Have you run out of fresh business ideas? If you have answered yes to any of these questions you need to hire a coach.

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