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    5 Reasons Why SEO Is The Best Investment For Any CEO
    As an experienced management consultant to senior management of private and public companies, I have found that search engine optimization is the single most powerful marketing tool that every CEO should be aware of and eventually implement. Below are 5 of the endless reasons why search engine optimization must be implemented into your marketing strategy before you are left
    ir Measures Corp
    Use this Form to Evaluate Your Employees or Yourself
    EMPLOYEE SATISFACTION SURVEYThis is a survey for the employees of [Name of Company] (the "Company"). This survey is intended to give the management of the Company guidance as to improve the workplace environment. This survey is to be answered anonymously.RatingsPlease give your assessment of the Company on the following matters, by circling one of the nu
    A case study in online “thinking outside the box”

    The Fair Measures Corp

    Expectceed - The New Frontier In Customer Service
    The next time you visit your favorite store, take a moment to think about why you are going there. If you are like many, it is probably because of the way you are treated. You see, every time we enter into a customer service situation we have certain expectations. In each one of these experiences, one of three things usually happens. Your expectation is met; it is not me
    online “thinking outside the box”

    The Fair Measures Corp

    The 'S' Corporation is a Dinosaur
    The ‘S’ corporation is a dinosaur. It has been over-rated and overused as a ‘knee-jerk’ default entity choice when in fact its usefulness is limited to specific circumstances. Many well-meaning advisers have for years urged their clients to use the ‘S’ corporation based upon outdated case law or cocktail party conversations that were a poor substitute for continuing educatio
    outside the box”

    The Fair Measures Corp

    Creative Emulation
    In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep:• Brainstorming• Benchmarking• Problem solvingWhen these things fail, or we realize that perhaps there are better ways to do these approaches, we do the next likely thing and hire a consultant. (As a consultant, I am gla

    The Fair Measures Corp

    Marketing & Business Development Questionnaire: Diagnose your Needs - Part One
    Directions: Squint your eyes tight and reach frantically for sand (to bury your head). Or…you could thoughtfully and completely answer all questions in this marketing quiz. There are no right or wrong answers. If you are not currently doing something on this marketing and business development list, it does not mean that you must start. It does mean that you can use this ques
    ir Measures Corporation Web site, at

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