Tags |
|
|
Links |
|
|
Digg it UP - Fern Reiss's PublishingGame.com: Achieve Media Attention for Your Business
Negotiating with your boss can be a little tricky because you are not on equal footing. Since there is always the chance there could be repercussions for speaking out, an employee usually won’t tell his boss what he is really thinking. Anyway, let’s assume that you want to get a raise or a promotion. Here are some of the rules you can use to negotiate with your boss.1. Focus On The Goal; Don’t be Distracted By Emotions.It is especially important not to let your emotions interfere with a request to your boss. If you are angry because you were passed over for a promotion or did not get the raise you thi
Don't forget speaking. If you enjoy public speaking, do as much of it as you can. Speaking can pay--even public libraries pay for talks
The Challenge: Pregnant Girls Memory ProblemsHave you heard the stories of pregnant women who have walked into shops but then forgot what they came to purchase? Then there is the folklore story about the pregnant woman who actually forgot how to drive whilst she was midway through a journey. Terrified she stopped right in the middle of an intersection. Whist pregnancy memory loss only happens for a couple of seconds or minutes at the most it can cause havoc especially at work.Tip to minimise memory problems• Plan your day At the beginning of each day make a list of everything that you must
In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women’s World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer.
In fact, I've been quoted in over 100 prestigious U.S. publications. I call this "Expertizing," and it's good for business, regardless of the business you're in. Anyone can learn to get this kind of media attention, for any book or any business; my Expertizing workshop attendees are achieving this same level of media recognition. Here's how:
First, syndicate. This column is syndicated; hundreds of thousands of people read it. Syndicating a newspaper column doesn't pay very well anymore (you'll probably make only $5 or $10 per column) but it gets your name out. And syndicating online is even easier. My next title, "The Publishing Game: Syndicate a Column in 30 Days" will cover the topic more thoroughly, but you can get started just by doing a google search for "[Keyword] article submit."
Start a national association. A national association will get you media attention automatically, regardless of your other credentials. The National Pediculosis Association in Needham, Massachusetts, is a great example. (That's lice, for those of you without small children.)
Create a holiday. Anyone can create a national holiday, and it's free. Register at Chases.com, and on a slow news day, journalists will come looking for more information on your holiday--the more interesting, funny, or quirky, the better. I just helped an Expertizing client set up a holiday for her very technical company that would otherwise have been paid little press attention--but next year, she's going to be inundated with press attention when National Geek Day rolls around.
If you're going to do a flyer for your business, put something useful on the back so people don't throw it away. The back of my Publishing Game book flyer has a useful hot contact list, with contact information for major magazines, talk show hosts, wholesalers and distributors, book reviewers, and more. (You can get a complimentary copy at http://www.PublishingGame.com) My new Expertizing flyer has information on my Expertizing workshops on one side, but the other side has suggestions of how to write Killer Soundbites that the media will quote. (You can get a free copy of that one at http://www.Expertizing.com) If you include something useful, people will hang onto your flyers forever.
Talk to the press. Press kits mostly get tossed or buried. But today there are services you can subscribe to that will keep you up to date on what journalists are working on, so that you can respond in time to be quoted in their articles. I respond to health journalists with quotes about my Infertility Diet book; I respond to business journalists with information about my Publishing Game and Expertizing products. But I also respond about lifestyle issues--entrepreneurship, marriage, kids, home business. One of the things I do in my all-day Expertizing workshops is train authors and executives to develop the soundbites that will propel them into these articles. Even without training, you can generate plenty of press.
Don't forget speaking. If you enjoy public speaking, do as much of it as you can. Speaking can pay--even public libraries pay for talks-
Recently in an interview, Aaron Potts asked me about success. Immediately I thought of success as looking forward to Mondays. We are a society of "weekenders." One of the most popular catch phrases in the U.S. is "Thank God its Friday." I refer to this as the Friday-Generation syndrome. We live for the weekends and I have to wonder why? I love my Mondays. They exhilarate me! I think it really boils down to what we do for a living and how much we enjoy what we do. I remember Deepak Chopra once saying that most heart attacks occur at 9 am on Monday mornings. I don't think this is because we are a culture of masochist
First, syndicate. This column is syndicated; hundreds of thousands of people read it. Syndicating a newspaper column doesn't pay very well anymore (you'll probably make only $5 or $10 per column) but it gets your name out. And syndicating online is even easier. My next title, "The Publishing Game: Syndicate a Column in 30 Days" will cover the topic more thoroughly, but you can get started just by doing a google search for "[Keyword] article submit."
Start a national association. A national association will get you media attention automatically, regardless of your other credentials. The National Pediculosis Association in Needham, Massachusetts, is a great example. (That's lice, for those of you without small children.)
Create a holiday. Anyone can create a national holiday, and it's free. Register at Chases.com, and on a slow news day, journalists will come looking for more information on your holiday--the more interesting, funny, or quirky, the better. I just helped an Expertizing client set up a holiday for her very technical company that would otherwise have been paid little press attention--but next year, she's going to be inundated with press attention when National Geek Day rolls around.
If you're going to do a flyer for your business, put something useful on the back so people don't throw it away. The back of my Publishing Game book flyer has a useful hot contact list, with contact information for major magazines, talk show hosts, wholesalers and distributors, book reviewers, and more. (You can get a complimentary copy at http://www.PublishingGame.com) My new Expertizing flyer has information on my Expertizing workshops on one side, but the other side has suggestions of how to write Killer Soundbites that the media will quote. (You can get a free copy of that one at http://www.Expertizing.com) If you include something useful, people will hang onto your flyers forever.
Talk to the press. Press kits mostly get tossed or buried. But today there are services you can subscribe to that will keep you up to date on what journalists are working on, so that you can respond in time to be quoted in their articles. I respond to health journalists with quotes about my Infertility Diet book; I respond to business journalists with information about my Publishing Game and Expertizing products. But I also respond about lifestyle issues--entrepreneurship, marriage, kids, home business. One of the things I do in my all-day Expertizing workshops is train authors and executives to develop the soundbites that will propel them into these articles. Even without training, you can generate plenty of press.
Don't forget speaking. If you enjoy public speaking, do as much of it as you can. Speaking can pay--even public libraries pay for talks
Do you think that there is a big sign that reads, “Freelance Writing Jobs, Apply Within”? There just is not. In fact, you may have a hard time finding writing jobs of any type advertised in any employment magazine or newspaper either. So, how do you find freelance writing jobs? Let us talk about this for a moment and see if we can't find an idea or two that will work for you.1. Begin at the beginning. Get the education you need to have. Learn what there is to know about the field in which you are looking for job vacancies. Having knowledge itself can open doors. This can help with step two as well.ssachusetts, is a great example. (That's lice, for those of you without small children.)
Create a holiday. Anyone can create a national holiday, and it's free. Register at Chases.com, and on a slow news day, journalists will come looking for more information on your holiday--the more interesting, funny, or quirky, the better. I just helped an Expertizing client set up a holiday for her very technical company that would otherwise have been paid little press attention--but next year, she's going to be inundated with press attention when National Geek Day rolls around.
If you're going to do a flyer for your business, put something useful on the back so people don't throw it away. The back of my Publishing Game book flyer has a useful hot contact list, with contact information for major magazines, talk show hosts, wholesalers and distributors, book reviewers, and more. (You can get a complimentary copy at http://www.PublishingGame.com) My new Expertizing flyer has information on my Expertizing workshops on one side, but the other side has suggestions of how to write Killer Soundbites that the media will quote. (You can get a free copy of that one at http://www.Expertizing.com) If you include something useful, people will hang onto your flyers forever.
Talk to the press. Press kits mostly get tossed or buried. But today there are services you can subscribe to that will keep you up to date on what journalists are working on, so that you can respond in time to be quoted in their articles. I respond to health journalists with quotes about my Infertility Diet book; I respond to business journalists with information about my Publishing Game and Expertizing products. But I also respond about lifestyle issues--entrepreneurship, marriage, kids, home business. One of the things I do in my all-day Expertizing workshops is train authors and executives to develop the soundbites that will propel them into these articles. Even without training, you can generate plenty of press.
Don't forget speaking. If you enjoy public speaking, do as much of it as you can. Speaking can pay--even public libraries pay for talks
Hunting for a new employee involves using many of the skills that a journalist relies on everyday. Research, preparation and asking the right questions will lead you to the best candidate for your vacancy.Ask yourself – do you really need to fill a position? Spend time planning your recruitment strategy. Implementing an effective recruitment strategy will save time and assist better recruitment decisions further down the track.Firstly, why is there a vacancy? Some common reasons are: a resignation in your team a project requires more support a member of staf
Talk to the press. Press kits mostly get tossed or buried. But today there are services you can subscribe to that will keep you up to date on what journalists are working on, so that you can respond in time to be quoted in their articles. I respond to health journalists with quotes about my Infertility Diet book; I respond to business journalists with information about my Publishing Game and Expertizing products. But I also respond about lifestyle issues--entrepreneurship, marriage, kids, home business. One of the things I do in my all-day Expertizing workshops is train authors and executives to develop the soundbites that will propel them into these articles. Even without training, you can generate plenty of press.
Don't forget speaking. If you enjoy public speaking, do as much of it as you can. Speaking can pay--even public libraries pay for talks
There are few things more frustrating for a headhunter than asking a person basic questions that revolve around what you as a job hunter are looking for in a job and being given uncertain answers. I’m not talking about salary; that’s a question where a wise person states a target objective and is flexible enough to let the market decide their value.I’m speaking about these basic questions:1. What is your current compensation? The three wrong answers are: (1) a lie (A lie will be found out generally after you’re hired. You know what happens then? While you’re out to lunch or have gone home one day, you
Don't forget speaking. If you enjoy public speaking, do as much of it as you can. Speaking can pay--even public libraries pay for talks--and even without pay, it's worth it for the publicity. If you speak at the Learning Annex, for example, thousands of people see your information. When it comes to speaking, this is one of the few times you shouldn't focus just on your niche. Cast your net more widely, and see if you don't have something to say to others. For example, this year I'm speaking at Media Relations, at SPAN, and at Book Expo America, all of which are in my target audience. But I'm also speaking to over 200 CEOs at an executive transition firm event--and that's probably going to generate more business for me, because writers and publishers have heard of me already, but these executives may have not. So look for new audiences and groups that might be interested, as well as your target markets.
And then forget what I'm telling you, about how you have to do this or that sort of PR. Do the publicity you love. What you love doing will be most effective for you, because you'll enjoy it. So if you like to speak, go out and do that, but if you'd prefer to sit home in your bathrobe and do it all by email, do that instead. Live the dream the way you want to.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/30255/diggitup-Fern-Reisss-PublishingGamecom-Achieve-Media-Attention-for-Your-Business.html">Fern Reiss's PublishingGame.com: Achieve Media Attention for Your Business</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/30255/diggitup-Fern-Reisss-PublishingGamecom-Achieve-Media-Attention-for-Your-Business.html]Fern Reiss's PublishingGame.com: Achieve Media Attention for Your Business[/url]
Related Articles:
Pricing A Business For Sale - Key Factors All Play A Role!
Seven Dandy Uses for Video Surveillance Cameras
Bookmark it:
|