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Digg it UP - Attracting Visitors to Your Trade Show Booth
If hard work were such a wonderful thing, surely the rich would have kept it all to themselves- Lane KirklandAs you no doubt already know, working from home is the growing choice and dream of many. Suffice to say that working from home has been fuelled by the exponential growth of opportunities offered via the internet. This single phenomenon is changing the face of how we wo
Motivate Your Staff Getting people to stop at your booth and talk to you is tricky – most people do not have time to stop and talk with each exhibitor, and are apprehensive to stop. In addition to the items above, your
Training in its broadest sense is the provision of information to allow someone to carry out an old task better or to learn to perform a new task. Yet training is often seen as an extra cost and therefore affecting the bottom line. When the business environment is difficult it can be one of the first costs to be cut.There is no denying that it does cost time and money to trai
Be Important to Attendees Be sure that you're exhibiting at a show where your product and service is highly relevant and needed by the show attendees. It's also not a bad idea to choose shows where you're NOT one of a thousand companies that do the exact same thing you do. Search for shows where your product or service is highly relevant, but where you stand a chance of being one of only a few companies that do what you do.
Have an Eye-Catching Display Your booth display must be well done, and tell an intriguing message quickly in order to catch a show attendee's eye. A display company can show you thousands of options and provide valuable consulting about the types of graphics to use, the size of your signage, etc. Another smart approach is to pay attention to the exhibitors at any shows that you attend and determine which booths are being visited and why, then try to apply those principals to your exhibit.
Have Good Give-Aways One sure-fire way to attract people to your booth is to give away something of value to that audience. We've all seen the "collectors" at shows – the attendees who do nothing more than fill their free tote bags with free stuff – but most companies are willing to endure that in exchange for finding some good prospects in the mix. Give-aways need not be expensive. Companies on tight budgets can give away white papers or inexpensive give-aways that are just as attractive as the pricey ones.
Give-Away Tip When choosing a promotional item give-away, think about the end user and the item's longevity. Giving away a light-up ball or toy is sure to be given to a child when the visitor returns home. That may keep the item in front of your prospect at home, but if you're a business-to-business company, it's not the ideal place to have them think of you. Choose items that can be used at work for an extended period of time. Some tried and true favorites are pens and pencils, post-it notes, calendars, calculators, mouse pads, and computer screen cleaners.
Motivate Your Staff Getting people to stop at your booth and talk to you is tricky – most people do not have time to stop and talk with each exhibitor, and are apprehensive to stop. In addition to the items above, your
10. If you have employees, you need a point of sale system.If you have employees you are open to theft, sweet-hearting and careless mistakes. You need a point of sale system to manage your employees, enforce your policies and insure that your money gets to you.Of all distressing situations that can occur in a workplace, none is as likely to trigger emotions more consis
Have an Eye-Catching Display Your booth display must be well done, and tell an intriguing message quickly in order to catch a show attendee's eye. A display company can show you thousands of options and provide valuable consulting about the types of graphics to use, the size of your signage, etc. Another smart approach is to pay attention to the exhibitors at any shows that you attend and determine which booths are being visited and why, then try to apply those principals to your exhibit.
Have Good Give-Aways One sure-fire way to attract people to your booth is to give away something of value to that audience. We've all seen the "collectors" at shows – the attendees who do nothing more than fill their free tote bags with free stuff – but most companies are willing to endure that in exchange for finding some good prospects in the mix. Give-aways need not be expensive. Companies on tight budgets can give away white papers or inexpensive give-aways that are just as attractive as the pricey ones.
Give-Away Tip When choosing a promotional item give-away, think about the end user and the item's longevity. Giving away a light-up ball or toy is sure to be given to a child when the visitor returns home. That may keep the item in front of your prospect at home, but if you're a business-to-business company, it's not the ideal place to have them think of you. Choose items that can be used at work for an extended period of time. Some tried and true favorites are pens and pencils, post-it notes, calendars, calculators, mouse pads, and computer screen cleaners.
Motivate Your Staff Getting people to stop at your booth and talk to you is tricky – most people do not have time to stop and talk with each exhibitor, and are apprehensive to stop. In addition to the items above, your
Part 4 of Having Your Successful BusinessCongratulations! You have learned “how much pie” you want, how successful people talk, and what the best vehicle is to achieving your goals. In this final section, its time to discover why you haven’t started yet.The biggest thing that holds people back is fear. Fear can be defined like this: False Evidence Appearing Real.ut the types of graphics to use, the size of your signage, etc. Another smart approach is to pay attention to the exhibitors at any shows that you attend and determine which booths are being visited and why, then try to apply those principals to your exhibit.
Have Good Give-Aways One sure-fire way to attract people to your booth is to give away something of value to that audience. We've all seen the "collectors" at shows – the attendees who do nothing more than fill their free tote bags with free stuff – but most companies are willing to endure that in exchange for finding some good prospects in the mix. Give-aways need not be expensive. Companies on tight budgets can give away white papers or inexpensive give-aways that are just as attractive as the pricey ones.
Give-Away Tip When choosing a promotional item give-away, think about the end user and the item's longevity. Giving away a light-up ball or toy is sure to be given to a child when the visitor returns home. That may keep the item in front of your prospect at home, but if you're a business-to-business company, it's not the ideal place to have them think of you. Choose items that can be used at work for an extended period of time. Some tried and true favorites are pens and pencils, post-it notes, calendars, calculators, mouse pads, and computer screen cleaners.
Motivate Your Staff Getting people to stop at your booth and talk to you is tricky – most people do not have time to stop and talk with each exhibitor, and are apprehensive to stop. In addition to the items above, your
It seems that banks are constantly coming up with new ways for us to pay bills and withdraw money. First there were paper checks, then credit cards, then ATM cards, then debit cards linked to bank accounts, and now ACH electronic funds transfers. Of course, with each new payment method comes a new set of fees passed on to account holders and merchants. The smart merchant will wei
Give-Away Tip When choosing a promotional item give-away, think about the end user and the item's longevity. Giving away a light-up ball or toy is sure to be given to a child when the visitor returns home. That may keep the item in front of your prospect at home, but if you're a business-to-business company, it's not the ideal place to have them think of you. Choose items that can be used at work for an extended period of time. Some tried and true favorites are pens and pencils, post-it notes, calendars, calculators, mouse pads, and computer screen cleaners.
Motivate Your Staff Getting people to stop at your booth and talk to you is tricky – most people do not have time to stop and talk with each exhibitor, and are apprehensive to stop. In addition to the items above, your
Every day I come across people who are unhappy because they are struggling to make ends meet, working like slaves, living paycheck to paycheck, in debt up to their eyeballs. I recognize them because I used to be in that situation. No longer though; I’m now part of the home-based business revolution.Why aren’t they? Because as I find out when I talk with them, they subscribe t
Motivate Your Staff Getting people to stop at your booth and talk to you is tricky – most people do not have time to stop and talk with each exhibitor, and are apprehensive to stop. In addition to the items above, your booth staff must be friendly, approachable, knowledgeable, and just a tiny bit aggressive. Greet visitors and passers-by, and whenever possible inquire as to what need or business challenges bring them to the show. It's also a good idea to acknowledge that they may be on a tight schedule, and ask their permission to follow up with them after the show. After obtaining their contact information, make a note to follow up
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