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Digg it UP - Costly Web Copy Pitfalls
A manufacturing company with 120 staff historically bought their company vehicles from the local dealer who offered excellent service, choice and most importantly a large discount. The quantity of cars required at this stage was six and two vans, which they purchased from ex-demonstration stock.The compan
Rarely read but really important. Just the presence of terms and conditions and privacy policies instills confidenc
Social Media Networking is another good way to get your name out in front of people. There are several choices of sites to get involved in, depending on the type and level of involvement you are looking for.MySpace – this site has been around for several years, but it is only in the past year or so
Welcome to…nothing
Look at your site’s web copy. Does it begin with “Welcome to…?” If so, get rid of it. It means nothing. It doesn’t speak to your customers. It’s just a waste of your customers’ time and space. Rather than the worn out phrase, “Welcome to…” try a statement that captures the essence of your company, explaining it in terms that’ll benefit your customers. Instead of “Welcome to Crazy Dave’s CD Emporium,” try “Crazy Dave’s CD Emporium, where you can find quality CDs and crazy prices.”
Where do I go?
If you track your site’s metrics, look at your customers’ paths. How many customers get past the home page? If it’s less than desired, there might be a problem with your site’s navigation. If you’re one of those people with mega-content sites, add an internal search to help your customers find there way. If you’re a smaller site, add navigation bars that update automatically when your site’s structures changes or evolves.
“It’s all about me.” Your site is supposed to be about your customers not you. Let’s face it: Your customers don’t care about your Nobel Prize or that you were the first person to sell a condominium on Jupiter, they do care, however, about how your expertise can help them.
Quick tip: Visit your site. Does the copy contain more “we,” “me,” and “I” statements than “you” and “your?”
Marco…Polo
Have you ever visited a site to be sold on the product, then when you needed to ask a quick question, you couldn’t find their contact information? The solution: Put at least an email address or phone number on each page, preferably at the top or bottom. Then put more detailed contact information on your contact page.
Rarely read but really important. Just the presence of terms and conditions and privacy policies instills confidence
Once you have selected the employees that will be working for your company, the next important step is performance appraisal. It is one of the most effective instruments the employer has. It can help to develop the employees’ performance.The strengths of the performance appraisal are its ability to promote
Where do I go?
If you track your site’s metrics, look at your customers’ paths. How many customers get past the home page? If it’s less than desired, there might be a problem with your site’s navigation. If you’re one of those people with mega-content sites, add an internal search to help your customers find there way. If you’re a smaller site, add navigation bars that update automatically when your site’s structures changes or evolves.
“It’s all about me.” Your site is supposed to be about your customers not you. Let’s face it: Your customers don’t care about your Nobel Prize or that you were the first person to sell a condominium on Jupiter, they do care, however, about how your expertise can help them.
Quick tip: Visit your site. Does the copy contain more “we,” “me,” and “I” statements than “you” and “your?”
Marco…Polo
Have you ever visited a site to be sold on the product, then when you needed to ask a quick question, you couldn’t find their contact information? The solution: Put at least an email address or phone number on each page, preferably at the top or bottom. Then put more detailed contact information on your contact page.
Rarely read but really important. Just the presence of terms and conditions and privacy policies instills confidenc
Like my wife, super model Kate Moss was born in England.Unlike my wife, Kate Moss has a little "nose candy" problem.Personally, I don't think it's anyone's business who's doing what -- to each his own. And besides, good ole Kate's probably a saint next to most people in the entertainment industry
“It’s all about me.” Your site is supposed to be about your customers not you. Let’s face it: Your customers don’t care about your Nobel Prize or that you were the first person to sell a condominium on Jupiter, they do care, however, about how your expertise can help them.
Quick tip: Visit your site. Does the copy contain more “we,” “me,” and “I” statements than “you” and “your?”
Marco…Polo
Have you ever visited a site to be sold on the product, then when you needed to ask a quick question, you couldn’t find their contact information? The solution: Put at least an email address or phone number on each page, preferably at the top or bottom. Then put more detailed contact information on your contact page.
Rarely read but really important. Just the presence of terms and conditions and privacy policies instills confidenc
As an Accountant, you help guide your clients through the often confusing and complex world of the IRS Tax Code. You help them manage their bottom lines by maximizing their Return on Investment. So, just how much do you depreciate your clients?Real estate has long been a popular way for people to make mone
Quick tip: Visit your site. Does the copy contain more “we,” “me,” and “I” statements than “you” and “your?”
Marco…Polo
Have you ever visited a site to be sold on the product, then when you needed to ask a quick question, you couldn’t find their contact information? The solution: Put at least an email address or phone number on each page, preferably at the top or bottom. Then put more detailed contact information on your contact page.
Rarely read but really important. Just the presence of terms and conditions and privacy policies instills confidenc
Many people are out there looking for a job. A local job search can often be difficult. But did you know you can do a local job search right from your own home? You can even do a local job search without even having to get up from your chair. How do you do a local job search? What's the best way to do a loca
Rarely read but really important. Just the presence of terms and conditions and privacy policies instills confidence in your product. It also eases the minds of your more anxious customers.
Vague, iffy, testimonials
Testimonials are the easiest and perhaps the best way to capture your customers’ attention and confidence. But simple statements saying that your product is good, won’t work. Detailed testimonials praising how much your product improved their life work best. Another way to give testimonials more selling power, get a picture. Even better, get a picture with you customer using your product or benefiting from your service.
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