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    Five Marketing Tips to Double Profits
    It’s a startling fact: almost all entrepreneurs aren’t marketing their businesses effectively. Marketing goes much deeper than advertising. It begins with having the proper mindset. These five ideas will send you on the rig
    as you pay for your subscription, why not get it immediately by enclosing payment now?"

    4. Introduce a surprise benefit

    ==> Ex. "P.S. Please note that your Gift Card has your name on it - and may not be u

    Will Your Business Survive Without You?
    I had a health scare in December.As it turns out, everything's perfectly okay. But the possibility of things not being okay really knocked me for a loop.For the first time ... ever ... I thought about what
    Every sales letter needs a P.S. - don't even think about completing your letter until you've created one.

    The P.S. can make or break your letter.

    According to DM legend Ted Nicholas, the 7 most used P.S. types in successful sales letters are those which:

    1. Motivate the prospect to take action now

    ==> Ex. "P.S. We will not repeat this offer in 2004. please act now. This offer expires on 12/31/03."

    2. Reinforce the offer

    ==> Ex. "P.S. Apply today, and enjoy all the benefits of membership. Those listed here are just a handful of what's available..."

    3. Emphasize or introduce a premium or bonus

    ==> Ex. "P.S. We've ordered enough FREE CREELS - we think - to meet the anticipated response. But they are likely to go fast, so why risk waiting months while we re-order? Since your creel will be shipped as soon as you pay for your subscription, why not get it immediately by enclosing payment now?"

    4. Introduce a surprise benefit

    ==> Ex. "P.S. Please note that your Gift Card has your name on it - and may not be u

    Various Carpet Cleaning Techniques To Make Your Life Easier
    So many stains, so little time. Carpet cleaning has sure come a long way over the years since the baking soda paste scrub. Today there are so many different ways to clean a carpet that you can be sure that one of those way
    types in successful sales letters are those which:

    1. Motivate the prospect to take action now

    ==> Ex. "P.S. We will not repeat this offer in 2004. please act now. This offer expires on 12/31/03."

    2. Reinforce the offer

    ==> Ex. "P.S. Apply today, and enjoy all the benefits of membership. Those listed here are just a handful of what's available..."

    3. Emphasize or introduce a premium or bonus

    ==> Ex. "P.S. We've ordered enough FREE CREELS - we think - to meet the anticipated response. But they are likely to go fast, so why risk waiting months while we re-order? Since your creel will be shipped as soon as you pay for your subscription, why not get it immediately by enclosing payment now?"

    4. Introduce a surprise benefit

    ==> Ex. "P.S. Please note that your Gift Card has your name on it - and may not be u

    Genuine Help Vs. Exploitation
    I had a recent exchange of e-mails with someone who wrote:"39 dollars for a book that proclaims itself to be a way out of depression and feelings of worthlessness for unemployed people?Tell me: what does a Psy
    >2. Reinforce the offer

    ==> Ex. "P.S. Apply today, and enjoy all the benefits of membership. Those listed here are just a handful of what's available..."

    3. Emphasize or introduce a premium or bonus

    ==> Ex. "P.S. We've ordered enough FREE CREELS - we think - to meet the anticipated response. But they are likely to go fast, so why risk waiting months while we re-order? Since your creel will be shipped as soon as you pay for your subscription, why not get it immediately by enclosing payment now?"

    4. Introduce a surprise benefit

    ==> Ex. "P.S. Please note that your Gift Card has your name on it - and may not be u

    Faith and Trust
    Survival of the human soul is ultimately based on faith and trust. Trust in people and faith in principles.Your own personal success relies on this finding and nurturing faith in correct principles of business succe
    >==> Ex. "P.S. We've ordered enough FREE CREELS - we think - to meet the anticipated response. But they are likely to go fast, so why risk waiting months while we re-order? Since your creel will be shipped as soon as you pay for your subscription, why not get it immediately by enclosing payment now?"

    4. Introduce a surprise benefit

    ==> Ex. "P.S. Please note that your Gift Card has your name on it - and may not be u

    Unsung Heroes! Small and Homebased Business Owners
    The homebased and small business owner is the "Unsung Hero".  Why? The small business owner and today even the homebased business owner are the cornerstones of our society. The homebased business owner employs a number of i
    as you pay for your subscription, why not get it immediately by enclosing payment now?"

    4. Introduce a surprise benefit

    ==> Ex. "P.S. Please note that your Gift Card has your name on it - and may not be used by anyone else."

    5. Emphasize price or terms of your offer

    ==> Ex. "P.S. Put our statements to the proof by subscribing for the next 12 weeks for just $12. This is the shortest subscription term we offer - and is a perfect way to get acquainted with The Gazette."

    6. Emphasize tax deductibility of purchase

    ==> Ex. "P.S. It's important to note that The Gazette's subscription price may be tax deductible."

    7. Emphasize guarantee

    ==> Ex. "P.S. Should The Gazette not measure up to your expectations, you may cancel this trial arrangement at any point and receive a refund for the undelivered portion of your subscription."

    © 2004 By Craig Valine

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