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Digg it UP - This Forced Prospective Clients To Call Me
Mergers and acquisitions in the business world are often in the news. For every successful case that is reported, there are several failed moves that may never come to light because of the secrecy that usually shrouds the negotiations.Mergers are slightly different from acquisitions. In the fo
There’s something about an offer that is “especially
Customer Service at new and used auto dealerships is a must to increase repeat business and referrals. In post customer purchases those dealerships, which constantly rated higher in satisfaction, had the biggest growth rates and indeed always out sold the other dealerships which did not. In fact eve
When is an offer a special offer and when is it just a discount or a freebie of some sort? It seemed to me that to make anything special it has to be specific and personal.
Look at it this way. Imagine it’s Christmas Day and you and your extended family are sitting around opening presents. See the expressions on the faces of the women present if every woman in the room finds, when she opens her parcel, that she has exactly the same blouse as all the other women! Would that feel special or ever so slightly deflating?
It must be the same with special offers. If the offer is open to everyone, what’s special about it?
So, because I live near to a major sea crossing point I made a special offer to ferry companies. As there are only 7 operating companies on the ferry route near my business you might think that was too small a niche to aim for. But I created a special offer that was exclusive to ferry companies and sent them each a carefully crafted letter.
There’s something about an offer that is “especially f
All the products that you want to sell online are ready. You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site. Your mind is now set to being the next most successful onlin
Look at it this way. Imagine it’s Christmas Day and you and your extended family are sitting around opening presents. See the expressions on the faces of the women present if every woman in the room finds, when she opens her parcel, that she has exactly the same blouse as all the other women! Would that feel special or ever so slightly deflating?
It must be the same with special offers. If the offer is open to everyone, what’s special about it?
So, because I live near to a major sea crossing point I made a special offer to ferry companies. As there are only 7 operating companies on the ferry route near my business you might think that was too small a niche to aim for. But I created a special offer that was exclusive to ferry companies and sent them each a carefully crafted letter.
There’s something about an offer that is “especially
Attitude - Some days work sucks! But to a person that needs an attitude adjustment every day makes it that much worse, so much that you wonder if he/she made the right choice in careers. I am a strong believer in trying to limit the amount of negative things you say out in the open e
It must be the same with special offers. If the offer is open to everyone, what’s special about it?
So, because I live near to a major sea crossing point I made a special offer to ferry companies. As there are only 7 operating companies on the ferry route near my business you might think that was too small a niche to aim for. But I created a special offer that was exclusive to ferry companies and sent them each a carefully crafted letter.
There’s something about an offer that is “especially
Marketing is a very important aspect that can determine the success or failure of any venture. There are instances where businesses selling good, quality products have failed on the account of bad marketing techniques and lack of good advertising.Advertising is an essential part of a marketing
So, because I live near to a major sea crossing point I made a special offer to ferry companies. As there are only 7 operating companies on the ferry route near my business you might think that was too small a niche to aim for. But I created a special offer that was exclusive to ferry companies and sent them each a carefully crafted letter.
There’s something about an offer that is “especially
Ever since she was a small girl, Geraldine wanted to have her own business. As she grew up she gradually decided that, as she loved beautiful clothes, she would save up her money and open a boutique.By the time she was 25, Geraldine had saved enough money to realize her dream. So she set about
There’s something about an offer that is “especially for you.” It is perhaps a bit flattering. It makes you feel special. It makes you feel that someone has thought about you and cares about you. And that is a good feeling.
That’s the point I have been struggling to make in this article, a special offer should make the recipient feel that they are special. That gives them a good warm feeling inside and kind of puts them under an obligation to respond. This is achieved by targeting your special offer.
Perhaps I don’t fully understand why the recipients respond, I just know that they do. Two out of the 7 ferry companies I wrote to rang me up. And I only sent them two letters each.
That is fourteen letters and two replies. For those who care about statistics the response rate was fifteen percent. If you could achieve results like that all the time it would be easy to become a millionaire.
The special offer is undoubtedly a powerful weapon in your marketing armoury, if used properly. By that I mean that s
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