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Digg it UP - Write Your Direct Mail Sales Letters Like a Page on Google to Boost Response, Results and Business
The question about how much blame is not about determining any verdict of guilty or not guilty as the courts will do this. It really relates to shareholders, employees, community and country losses suffered as a result of the collapse.In the end various parties have and may still be found to have a portion of the bl
Tis' the season for business and corporate gift-giving! If you believe in the law of reciprocity, and if your business is the least bit successful you must; you know that giving back is not only the right thing to do, but it's very smart business as well. Let's look at some of the benefits and mechanics of Christmas and ho
So your primary goal at the start of your sales letter is to demonstrate relevance. You must prove, and quickly, that what you have to say is relevant to your reader. That’s why I recommend you write your copy as though it’s appearing on page one of a Google search results page.
Your customers think in terms of problems, not products. That’s why a teenager doesn’t boot up Google and type “Accutane.” She types “acne” or “acne medication” or “acne treatment.” So think of the keywords that a buyer types into Google when looking for information about the problem that your product or service solves.
Your sales letter needs to have those keyword phrases, not the brand name of your product, at the top of your letter. You don’t demonstrate relevance by promoting your brand. You demonstrate relevance by showing prospects that you understand their problem. And you do that by talking about their problem in the same language t
How owners and managers hurt employee performanceMost discussions of management and leadership talk about what to do to help people be their best. Here are six ways executives and entrepreneurs routinely do the opposite.1)They don't provide a vision for the company.Today, most companie
Your customers think in terms of problems, not products. That’s why a teenager doesn’t boot up Google and type “Accutane.” She types “acne” or “acne medication” or “acne treatment.” So think of the keywords that a buyer types into Google when looking for information about the problem that your product or service solves.
Your sales letter needs to have those keyword phrases, not the brand name of your product, at the top of your letter. You don’t demonstrate relevance by promoting your brand. You demonstrate relevance by showing prospects that you understand their problem. And you do that by talking about their problem in the same language
So you’ve got through that difficult first year in business, and now you’re facing the next big hurdle - hiring staff. Or maybe you’ve already had people on board but they just didn’t work out. Recruitment is costly, and a recruitment mistake can be a major blow to a small business.Let’s say you’re running a graph
Your sales letter needs to have those keyword phrases, not the brand name of your product, at the top of your letter. You don’t demonstrate relevance by promoting your brand. You demonstrate relevance by showing prospects that you understand their problem. And you do that by talking about their problem in the same language
Managing, supervising, being a team leader is the hardest job in the world and I'll tell you why. Imagine what it's like to drive a car. You turn the key to start the engine, select drive or the gear you want and press the gas pedal. The car then moves off and if you want to turn you rotate the steering wheel to the r
Your sales letter needs to have those keyword phrases, not the brand name of your product, at the top of your letter. You don’t demonstrate relevance by promoting your brand. You demonstrate relevance by showing prospects that you understand their problem. And you do that by talking about their problem in the same language
What's does writing for the lowest denominator mean?Well, if you’re writing for anyone else but yourself, you must take time out to think about your reading public. What sort of knowledge will they have about the topic you’re covering? What are they going to understand, and what will you need to give some explanatio
How do you know which keywords to us in your sales letter to hook your readers? Visit Google. Type in the top keywords associated with your product or service. Click the Search button. Now pay attention to the hits that appear on page one. These websites are ranked in order of relevance. The most relevant sites appear on page one, starting from the top.
Let me give you another example. My Dad has Alzheimer’s Disease. When I wanted to find information about the disease, its symptoms and its causes, I typed “Alzheimer’s disease” into Google. The first link on the first page of results was for the Alzheimer’s Association. Highly relevant, you'll agree, and just what I was searching for. Then followed the pages on Wikipedia that discuss the disease in detail, and the
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