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Digg it UP - Point Of Sale Advertising Is 36% Less Effective Than It Could Be
Opportunity may be seen as the existence of a situation whereby it presents itself to an individual or group of individuals to profit in someway by pursuing it in a certain manner? The results may yield a favourable outcome for the pursuer(s) but the reason only a small amount of opportunity is exploited to present its rewards is that along with most o
Do me a favour, next time you organize a point of sale advertising campaign, consider trialling and testing your campaign in motorway stations. I’ll bet you you’ll see your revenue rocket. You can send me a thank you
The need to get people in an organization to pull together comes out often in discussions about communication.Let’s think of it as getting to consensus, to roll a bunch of similar issues into one ball. Further, let’s think of getting to consensus as a process. That is, something that happens as the result of a series of deliberate actions on our
However, this page will try to inform you about exactly that: a “secret” market of 210,000 shoppers every 2 weeks (that’s 34,000 more shoppers more than Tesco’s) that most point of sale advertisers completely overlook.
I am talking about Motorway Service stations. 1 of these stations attracts 22 times the footfall of high street branded convenience stores. The stations have all your familiar shops: Boots, WH Smith, M&S Food, Burger King, The Body shop, in short: practically every shop you can find in your local shopping centre.
The average spend at CTN’s for every visit at a Motorway service station is ?5 compared to ?3.06 a head at conveniences stores. The logic is simple: if the average person spends ?1.94 more at a service station, and they attract 22 times the footfall, your ad at a service station is 22 x ? 1.94 (=?42.68) more worth than in any non-motorway convenience store, which translates in a 36% higher effectiveness rate in generating ROI for your advert.
Advertising in 131 Motorway service stations gives you the added bonus of launching a nationwide advertising campaign with excellent geographical distribution covering major arterial routes between all major areas.
Research conducted by Mintel clearly showed that motorway stations attract 27.3 million visits every two weeks, a number that will only grow in the future. Already there are 500,000 more cars on the road since 1999, and motorway stations carry 1/3rd of the national car traffic (despite representing less than 5% of the UK’s road system.) 75% of drivers on long motorway journeys stop for a break at one of the stations and 15,000 people a day purchase an average of ?5 in snacks for themselves and their families. Amongst the most popular snacks are crisps, a drink, chocolate, sweets, and sandwiches, pies or pasties. It is true in general that there is an overall decrease of chocolate and sweet snack purchases due to raised standards of health awareness. But not so for motorway stations: there the chocolate and sweet snack products perform as strong as ever in the battle to keep blood sugar up and find a kick to fight the monotony of driving long distances.
Do me a favour, next time you organize a point of sale advertising campaign, consider trialling and testing your campaign in motorway stations. I’ll bet you you’ll see your revenue rocket. You can send me a thank you
Anyone living on this planet knows that the Japanese system -- if not broken -- is in serious need of repair. The nenkojoretsu system (the literal translation is “years-merit-order”) channels millions of workers in an orderly, predictable way through the corporate system.Examples of the nenkojoretsu system:• Longevity determines a worker
The average spend at CTN’s for every visit at a Motorway service station is ?5 compared to ?3.06 a head at conveniences stores. The logic is simple: if the average person spends ?1.94 more at a service station, and they attract 22 times the footfall, your ad at a service station is 22 x ? 1.94 (=?42.68) more worth than in any non-motorway convenience store, which translates in a 36% higher effectiveness rate in generating ROI for your advert.
Advertising in 131 Motorway service stations gives you the added bonus of launching a nationwide advertising campaign with excellent geographical distribution covering major arterial routes between all major areas.
Research conducted by Mintel clearly showed that motorway stations attract 27.3 million visits every two weeks, a number that will only grow in the future. Already there are 500,000 more cars on the road since 1999, and motorway stations carry 1/3rd of the national car traffic (despite representing less than 5% of the UK’s road system.) 75% of drivers on long motorway journeys stop for a break at one of the stations and 15,000 people a day purchase an average of ?5 in snacks for themselves and their families. Amongst the most popular snacks are crisps, a drink, chocolate, sweets, and sandwiches, pies or pasties. It is true in general that there is an overall decrease of chocolate and sweet snack purchases due to raised standards of health awareness. But not so for motorway stations: there the chocolate and sweet snack products perform as strong as ever in the battle to keep blood sugar up and find a kick to fight the monotony of driving long distances.
Do me a favour, next time you organize a point of sale advertising campaign, consider trialling and testing your campaign in motorway stations. I’ll bet you you’ll see your revenue rocket. You can send me a thank you
“One of the concerns I had about calling on key decision-makers was determining what I was going to say. My experience had been selling much lower in the organization and I considered myself pretty effective at the standard features and benefits presentation. I knew that this wasn’t going to be enough if I was fortunate to get the attention of the top
Advertising in 131 Motorway service stations gives you the added bonus of launching a nationwide advertising campaign with excellent geographical distribution covering major arterial routes between all major areas.
Research conducted by Mintel clearly showed that motorway stations attract 27.3 million visits every two weeks, a number that will only grow in the future. Already there are 500,000 more cars on the road since 1999, and motorway stations carry 1/3rd of the national car traffic (despite representing less than 5% of the UK’s road system.) 75% of drivers on long motorway journeys stop for a break at one of the stations and 15,000 people a day purchase an average of ?5 in snacks for themselves and their families. Amongst the most popular snacks are crisps, a drink, chocolate, sweets, and sandwiches, pies or pasties. It is true in general that there is an overall decrease of chocolate and sweet snack purchases due to raised standards of health awareness. But not so for motorway stations: there the chocolate and sweet snack products perform as strong as ever in the battle to keep blood sugar up and find a kick to fight the monotony of driving long distances.
Do me a favour, next time you organize a point of sale advertising campaign, consider trialling and testing your campaign in motorway stations. I’ll bet you you’ll see your revenue rocket. You can send me a thank you
The applicant across the desk is the potential answer to your prayers. They have a sparkling resume, glowing references, and experience in the outdated software package you’re still running. The applicant is nervous but you’re anxious too. You want this person to work for you and you want to attract them to your business. The big question is: Ju
Do me a favour, next time you organize a point of sale advertising campaign, consider trialling and testing your campaign in motorway stations. I’ll bet you you’ll see your revenue rocket. You can send me a thank you
Every time you interview, consider it a professional presentation, including the first steps of sending your resume and cover letter. Everything you write and say is a direct reflection of your image and you want to project confidence and professionalism. Your job is to “sell” the best product you have, which is yourself.1. Your resume should
Do me a favour, next time you organize a point of sale advertising campaign, consider trialling and testing your campaign in motorway stations. I’ll bet you you’ll see your revenue rocket. You can send me a thank you email afterwards at llammens@admedia.co.uk
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