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Digg it UP - How to Write, Right
Are your management practices on the right track? Retaining your valued or high performing employees must be a strategic issue for your company. Throwing more money at your workers is not the answer and can become very costly. The more effective way to retain top talent is to address their important needs.Universal Truths: Most people are content being paid at or around the market rate for good quality work. SOME folks are extremely money conscious, but eventually they learn that the paycheck comes ev
Great question. What Nike has there my friend, is a slogan. It's a branding strategy to get the masses to identify a statement with a product. Companies have done this since the beginning of time, (or close anyway). It is also an attempt to get people thinking about your product, so they associate everyday ac
High-volume businesses can offset these costs in revenue, but for small or client-based businesses, a print advertisement can mean the difference between profit and loss--and not to your business's advantage.Radio or TV advertising is also a popular option for many businesses: for a few hundred dollars, you can buy advertising space in popular programs or between music playlists. Radio and TV advertising has the potential to reach an even wider audience than print advertising, and the increased technological possibilities--mu
One of the biggest mistakes people make when writing B2B marketing letters is using very formal language. It’s a very common mistake.
It's one that I made all the time when I first started writing copy in 1991. (In fact, sometimes I still screw it up).
The bottom line is this: Make your letters sound like a conversation - in print. Your message has to sound like one real human being talking to another. Forget ALL the formal phrases taught in "Business Letter Writing 101. When you meet a prospect in person, you wouldn't say "I hand you herein my new promotional catalog." So why say, "Enclosed herein" in your sales letter?
Simply say. “As you can see I've included a copy of our current catalog of phenomenal products. I think you'll really like what I circled for you on page 39." That'll get their attention. It sounds real, and personal, because it is! Stick to simple words, short phrases, and paragraphs consisting of 1-3 short sentences. Your recipients should not have to think too much to figure out what you’re saying.
The second most common mistake is trying to decide on the perfect length for your letter. In my monthly newsletter at www.copywritingtips.com, I frequently answer subscriber questions. Recently I had one from a guy who wondered: If long copy outsells short copy, than why does NIKE say Just Do It™?
Great question. What Nike has there my friend, is a slogan. It's a branding strategy to get the masses to identify a statement with a product. Companies have done this since the beginning of time, (or close anyway). It is also an attempt to get people thinking about your product, so they associate everyday act
• What is the World Internet Summit all about ? The original idea for the World Internet Summit was devised by successful Australian copywriter Brett McFall back in 2004 with co-founders Tom Hua and Ted Ciuba. Together they created the biggest internet marketing seminar in the world. The aim of the World Internet Summit was to bring together a group of the world's top internet marketers with the intention of sharing secrets and techniques to help everyday people learn how to make a living online during an amazing
Simply say. “As you can see I've included a copy of our current catalog of phenomenal products. I think you'll really like what I circled for you on page 39." That'll get their attention. It sounds real, and personal, because it is! Stick to simple words, short phrases, and paragraphs consisting of 1-3 short sentences. Your recipients should not have to think too much to figure out what you’re saying.
The second most common mistake is trying to decide on the perfect length for your letter. In my monthly newsletter at www.copywritingtips.com, I frequently answer subscriber questions. Recently I had one from a guy who wondered: If long copy outsells short copy, than why does NIKE say Just Do It™?
Great question. What Nike has there my friend, is a slogan. It's a branding strategy to get the masses to identify a statement with a product. Companies have done this since the beginning of time, (or close anyway). It is also an attempt to get people thinking about your product, so they associate everyday ac
In order to maintain the quality and consistency of a franchised outlet it becomes necessary to inspect the facilities and franchise operations to make sure they are in compliance with confidential operations manual at all times. Franchisors must therefore have the right of inspection to check the books, audit the company and insure that image is maintained. In our franchise company I inserted a special clause into the franchise agreements, which address this issue, you will find it below;3.17.2 Right of InspectionFra
The second most common mistake is trying to decide on the perfect length for your letter. In my monthly newsletter at www.copywritingtips.com, I frequently answer subscriber questions. Recently I had one from a guy who wondered: If long copy outsells short copy, than why does NIKE say Just Do It™?
Great question. What Nike has there my friend, is a slogan. It's a branding strategy to get the masses to identify a statement with a product. Companies have done this since the beginning of time, (or close anyway). It is also an attempt to get people thinking about your product, so they associate everyday ac
Ah, human nature! It's pretty amazing how much the creatures of habit label really sticks to so many of us, 90 to 95% I am quite sure would be a very realistic number! We go through our lives, getting an education and eventually getting out into the real world, securing our 9 to 5 jobs, working for someone who we hope sees the value of our perceived worth.Year after year, we hopefully assess our position in a financial and professional sense, looking forward to the day when we can retire and eventually enjoy the fruits of our
The second most common mistake is trying to decide on the perfect length for your letter. In my monthly newsletter at www.copywritingtips.com, I frequently answer subscriber questions. Recently I had one from a guy who wondered: If long copy outsells short copy, than why does NIKE say Just Do It™?
Great question. What Nike has there my friend, is a slogan. It's a branding strategy to get the masses to identify a statement with a product. Companies have done this since the beginning of time, (or close anyway). It is also an attempt to get people thinking about your product, so they associate everyday ac
Recently a few scholars have been talking about franchising the world and luckily I am the one who is brought to their attention. They ask the obvious question, which has been asked before of major projects; if we franchise the nations of the world then who will build the franchise system and who will help the franchisees of the Third World countries who sign-up to become first world nations? There will be lots of infrastructure to build so the civilization will succeed as a franchisee of the world franchise system.Well, last
Great question. What Nike has there my friend, is a slogan. It's a branding strategy to get the masses to identify a statement with a product. Companies have done this since the beginning of time, (or close anyway). It is also an attempt to get people thinking about your product, so they associate everyday activities with their brand.
For Coke, it's about associating refreshment with drinking a soda. For Nike it's about associating getting off your lazy bum, putting away your excuses and getting into the game. Ultimately, the goal from the company's perspective is TO SELL!
So, let's see how it works?
What company do you think of when you hear this? "When it absolutely, positively, has to be there overnight." That was easy right? FedEx. "The Pause That Refreshes" A little tougher, eh? It's Coke. What about this one? "How do you capture inspiration? Ooh, that's a lot tougher - Adobe Software. How about "Think Small" if you guessed Volkswagen, you're right. How about "It's everywhere you want to be" - That my dear subscriber is a slogan for Visa. Now these are all well and good, but here's the question:
Do any of these sell a dang thing?
Who really knows? How you track people, that get your slogan inside their head, then obsessively hear it over and over again, so many times that they HAVE to go out and buy your products is a task for John Edward or some other purported psychic - not me. The point is this. The companies that come up with slogans spend profane amounts of money to get that slogan out there. They'd do better sending every qualified prospect a coupon to buy their products. Then tracking the rede
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