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Digg it UP - Split Testing - The Most Powerful Marketing Strategy You will EVER Learn
The life coaching field has experienced exponential growth in the last two decades. As the demand for coaching services increases, so does competition between coaches. As such, coaches are increasingly seeking to improve their marketing efforts to attract clients by offering differentiated services and adding an extra notch of quality in their overall product offer. A very common way service professionals achieve this is the interesting - and potentially risky - art of over-delivering (and under-promising).But what exactly is over-delivering?
Every few years it is wise to do a self analysis. Who you are and where you are going with your career or your business?Before the fall influx of activity starts, take a hard look at you. Are there areas that don't quite meet your expectations?Let's start with a key part: your persona. Yes, we all could stand to lose a few pounds but what I am talking here is the perception you present to your customers and clients. Who are you and what image do you convey?When you walk out the door, aside from obvious personal grooming, are you pr
“What the heck is split testing”, you ask? Split testing is the process of comparing the results (sales, leads, etc.) of one marketing piece against another marketing piece to see which generates the most sales. Clear as mud, right? To make split testing easier to understand, I will show you an example of split testing using direct mail sales letters.
You write 2 sales letters to sell the sales training course you are offering. Both sales letters are identical except for one thing – they each have a different headline. Sales letter “A” has the headline, “How to easily double your sales in 180 days with this little known marketing strategy” and sales letter “B” has the headline, “Learn the marketing secret twelve small businesses recently used to increase sales by over 173% in less than 180 days.” Then, you send letter “A” to 2,000 prospects and letter B to 2,000 prospects. You then track which sales
Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed. Assuming you're a self publisher or book publisher and you've already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast. You can have the best book in the world, but if no one knows about it, no one will buy it; publicity, promotion, marketing and a focus on selling more books should now be a big part of your daily life.Don't underestimate the value o
“What the heck is split testing”, you ask? Split testing is the process of comparing the results (sales, leads, etc.) of one marketing piece against another marketing piece to see which generates the most sales. Clear as mud, right? To make split testing easier to understand, I will show you an example of split testing using direct mail sales letters.
You write 2 sales letters to sell the sales training course you are offering. Both sales letters are identical except for one thing – they each have a different headline. Sales letter “A” has the headline, “How to easily double your sales in 180 days with this little known marketing strategy” and sales letter “B” has the headline, “Learn the marketing secret twelve small businesses recently used to increase sales by over 173% in less than 180 days.” Then, you send letter “A” to 2,000 prospects and letter B to 2,000 prospects. You then track which sale
Is it possible to find legitimate work from home jobs or are they all, to put it simply, scams. Most of us would love the opportunity to earn our incomes from the comfort of our own homes but we are put off because we are afraid of taking the risk of falling for a scam, but believe me when I say there are legitimate work from home jobs out there if you know where to look.Don't be of the mindset that if you have to pay for something it must be a con, this simply isn't true. Even legitimate work from home jobs will have people to pay and costs of their ow
You write 2 sales letters to sell the sales training course you are offering. Both sales letters are identical except for one thing – they each have a different headline. Sales letter “A” has the headline, “How to easily double your sales in 180 days with this little known marketing strategy” and sales letter “B” has the headline, “Learn the marketing secret twelve small businesses recently used to increase sales by over 173% in less than 180 days.” Then, you send letter “A” to 2,000 prospects and letter B to 2,000 prospects. You then track which sale
There is an old saying in business that ‘Cash is King’. Inventory, no matter what type, ties up cash and diverts it from other uses. Therefore the aim of inventory management should be to minimize the inventory investment for a particular customer service level. The approach taken should ensure that the target level of service is met while also minimising the cash investment. In turn this will maximize the overall benefit for the company.To achieve this many companies adopt supply chain techniques for managing their inventory without realising that the
Business planning is a bore to most organisations. It is seen in many cases as an annual chore to be completed under duress of the chief executive officer, board or other stakeholders.It should be seen however, as an opportunity to clear away the cobwebs of day to day management and supervision. It is the one time that the leaders of the organisation are able to reflect on their current operating environment and plan for the future.Much of the apparent drudgery of business planning comes from the poor, if any, processes adopted in business or cor
“But how do you track which sales letter is producing the most leads/sales” you ask? Easy. You add a unique key code to each letter campaign so you can track it. So, for letter campaign “A” you use the key code 111 at the bottom of each letter and for letter campaign “B” you use the key code of 222 at the bottom of each letter. When a customer calls (or places an order), you simply ask them for the key code in their sales letter. Then you track these codes in a spread sheet so you know which letter produced the lead and the sale. After a few weeks to a month, you will know which sales letter is producing the most sales and you can feel confident sending the stronger sales letter to the rest of your prospects.
“What happens if both sales letters bomb and produce poor results?” Then you write two
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