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Digg it UP - Postcard Marketing Success Tips
You’ve put months into having your trade show booth designed. Now it’s finished or very close. You walk around your new booth like a proud parent when it suddenly dawns on you; you need promotional handouts to go with it! Where to start, though?The key to a great promotional handout for a trade show event is that it provides needed information about you and your business. But for it to stick, in other words,
You have only a few seconds to get the reader's attention and to persuade them to take the action you want. So keep your message brief and make sure the reader can clearly understand it with just a quick glance.
For example, limit your postcard to just a few short sentences with blank lines between them. Reduce several sentences to a short bulleted list to save space and reading time.
Always end your postcard by telling the reader exactly what to do to get more details - and include a
Industries require expensive and complex heavy machinery and equipment. These can be mechanical, electrical or a combination of both. Commercial and military establishments require heavy machineries.The core competence of Original Equipment Manufacturers (OEM) is the design and the manufacture of machines according to the specifications of the industrial users, with features matched to their needs. These machines
Here are 5 proven tips that will help you create powerful marketing postcards guaranteed to produce a big response.
1. Make a Big First Impression
People like getting postcards from friends and relatives. They don't like getting advertising mail. Make your postcard look at first glance like a message from a friend instead of like an advertising announcement. It creates a warm friendly reception for your postcard.
For example, use the same typestyle and layout you would use to send a postcard to a friend. Use a date at the top ...even if it is something like "Monday, 11:15 AM". And include a real "from" name at the bottom ...even if it's not handwritten.
2. Get Right to the Point
Postcards get delivered in a format that's ready to read. Take advantage of this by making the biggest benefit you offer the first thing the reader sees. This will make them want to read the rest of your postcard.
For example, state your biggest benefit as a headline at the top of your postcard ...or make it the first item on a bulleted list of benefits ...or highlight it in bold type if it's in the body of your postcard.
3. Sell the Right Thing
Marketing postcards are most effective when they are used to generate website traffic or sales leads. They are less effective for closing sales because they don't provide enough space for a detailed sales message.
Design your message to sell the reader on seeking more information instead of trying to close sales.
For example, don't include much (if any) actual information about the product or service you are selling on your postcard. Instead, promote the major benefit (or benefits) they provide. Then persuade the reader to visit your website or to take some other action to get more information from a source where you can close sales.
4. Be Clear and Direct
You have only a few seconds to get the reader's attention and to persuade them to take the action you want. So keep your message brief and make sure the reader can clearly understand it with just a quick glance.
For example, limit your postcard to just a few short sentences with blank lines between them. Reduce several sentences to a short bulleted list to save space and reading time.
Always end your postcard by telling the reader exactly what to do to get more details - and include a
If your company is -- in the make-buy-outsource decision -- taking the step to “Buy” it will face a lot of challenges. This doesn’t mean that a decision to Make would leave you with less uncertainties. If you do opt for addressing your resources in making your own systems you will face the same level of challenges, but these ones will stay within your company. You do not have a benchmark, because you have chosen to bui
For example, use the same typestyle and layout you would use to send a postcard to a friend. Use a date at the top ...even if it is something like "Monday, 11:15 AM". And include a real "from" name at the bottom ...even if it's not handwritten.
2. Get Right to the Point
Postcards get delivered in a format that's ready to read. Take advantage of this by making the biggest benefit you offer the first thing the reader sees. This will make them want to read the rest of your postcard.
For example, state your biggest benefit as a headline at the top of your postcard ...or make it the first item on a bulleted list of benefits ...or highlight it in bold type if it's in the body of your postcard.
3. Sell the Right Thing
Marketing postcards are most effective when they are used to generate website traffic or sales leads. They are less effective for closing sales because they don't provide enough space for a detailed sales message.
Design your message to sell the reader on seeking more information instead of trying to close sales.
For example, don't include much (if any) actual information about the product or service you are selling on your postcard. Instead, promote the major benefit (or benefits) they provide. Then persuade the reader to visit your website or to take some other action to get more information from a source where you can close sales.
4. Be Clear and Direct
You have only a few seconds to get the reader's attention and to persuade them to take the action you want. So keep your message brief and make sure the reader can clearly understand it with just a quick glance.
For example, limit your postcard to just a few short sentences with blank lines between them. Reduce several sentences to a short bulleted list to save space and reading time.
Always end your postcard by telling the reader exactly what to do to get more details - and include a
Knowing how to write a resume is what stops many people from even beginning their job hunt. Some job seekers think resume writing and preparing a cover letter is too hard and give up before they begin. Others understand how important a professional looking resume is for their job hunting prospects but don't know where to start. And then there are those who underestimate the importance of creating a resume that
For example, state your biggest benefit as a headline at the top of your postcard ...or make it the first item on a bulleted list of benefits ...or highlight it in bold type if it's in the body of your postcard.
3. Sell the Right Thing
Marketing postcards are most effective when they are used to generate website traffic or sales leads. They are less effective for closing sales because they don't provide enough space for a detailed sales message.
Design your message to sell the reader on seeking more information instead of trying to close sales.
For example, don't include much (if any) actual information about the product or service you are selling on your postcard. Instead, promote the major benefit (or benefits) they provide. Then persuade the reader to visit your website or to take some other action to get more information from a source where you can close sales.
4. Be Clear and Direct
You have only a few seconds to get the reader's attention and to persuade them to take the action you want. So keep your message brief and make sure the reader can clearly understand it with just a quick glance.
For example, limit your postcard to just a few short sentences with blank lines between them. Reduce several sentences to a short bulleted list to save space and reading time.
Always end your postcard by telling the reader exactly what to do to get more details - and include a
We all make mistakes. Some we can shrug off with little consequence while others can impact our lives for a very long time. Choosing the wrong video to rent is not big deal but accepting a position with a company that is wrong for you is a mistake that can haunt you for months or years to come. Have you ever taken a job that you regretted later? Were there signs for you to see that perhaps this wasn't the idea match-up
Design your message to sell the reader on seeking more information instead of trying to close sales.
For example, don't include much (if any) actual information about the product or service you are selling on your postcard. Instead, promote the major benefit (or benefits) they provide. Then persuade the reader to visit your website or to take some other action to get more information from a source where you can close sales.
4. Be Clear and Direct
You have only a few seconds to get the reader's attention and to persuade them to take the action you want. So keep your message brief and make sure the reader can clearly understand it with just a quick glance.
For example, limit your postcard to just a few short sentences with blank lines between them. Reduce several sentences to a short bulleted list to save space and reading time.
Always end your postcard by telling the reader exactly what to do to get more details - and include a
How many times have you needed to call for a service such as carpet cleaning? Mechanic service? How about a more serious issue such as a flood service?Did you find that looking through the phone book just doesn’t give enough info and searching online pops up to many unreliable, irrelevant leads? Either way, I personally find it hard at times to find quality, fast reliable service.For instance, I thought wo
You have only a few seconds to get the reader's attention and to persuade them to take the action you want. So keep your message brief and make sure the reader can clearly understand it with just a quick glance.
For example, limit your postcard to just a few short sentences with blank lines between them. Reduce several sentences to a short bulleted list to save space and reading time.
Always end your postcard by telling the reader exactly what to do to get more details - and include a reason to do it immediately.
5. Stimulate Fast Action
Just telling your reader how to get more information is not enough. You have to give them a reason to respond NOW or many will put your postcard aside to do later ...then get involved with other things and forget it.
For example, offer them a discounted price, a special bonus or some other benefit if they reply to your postcard by a deadline.
Postcards are not new or high-tech. But that's not a reason to ignore them. They can generate a lot of website traffic and sales leads for a very low-cost.
Follow these 5 proven tips and you will discover how to create powerful marketing postcards guaranteed to produce a big response.
Copyright 2007 Bob Leduc
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