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Digg it UP - Real Estate Postcards: Best Strategy for a Buyer's Market
For many mid-career professionals, a Second (or third or fourth) Career turns out to be a business. If your industry disappears, you’re leaving a high-profile job, or you’ve risen through the ranks, self-employment can be your most realistic op
"Sure, it's a buyer's market, and you can get a good deal on a new home. But by following the simple strategies outlined in this free report, you can get an even better deal on your new dream home. But that's only the beginning…"
What thes
Perhaps the business blogging bug has not yet bitten you. Never the less, do not under estimate the influence business bloggers have.While you may not yet have a blog, I highly recommend that you take time to find bloggers who are in fiel
This question comes from a postcard marketing questionnaire I sent to over 3,000 real estate agents and brokers. I compiled hundreds of responses to create a list of the most frequently asked questions about real estate postcards. This is one of those questions.
Question:
What types of postcards work best in a buyer's market?
Answer:
That depends on who you're trying to reach. If you're marketing to sellers, you'll have a much easier go of it. That's because in a buyer's market, the seller needs the most help.
Targeting Sellers
If I were marketing myself to sellers in a buyer's market, I would focus on the fact that it was a buyer's market. I would create something -- a report, a website or blog, a seminar -- something that explained how to sell in a buyer's market without getting taken advantage of. I would promote this item with my postcards and use the whole thing as a lead generation system.
Targeting Buyers
If you were focusing on buyers, you could still use the buyer's market angle, but with a twist. This time around, you could focus on their desire to get a great deal:
"Sure, it's a buyer's market, and you can get a good deal on a new home. But by following the simple strategies outlined in this free report, you can get an even better deal on your new dream home. But that's only the beginning…"
What these
A few weeks ago, a couple of colleagues and I discussed a new business idea. But, we had trouble expressing how this new business would provide value.And, out of our discussions came the idea of writing a case study. If you're not fam
Question:
What types of postcards work best in a buyer's market?
Answer:
That depends on who you're trying to reach. If you're marketing to sellers, you'll have a much easier go of it. That's because in a buyer's market, the seller needs the most help.
Targeting Sellers
If I were marketing myself to sellers in a buyer's market, I would focus on the fact that it was a buyer's market. I would create something -- a report, a website or blog, a seminar -- something that explained how to sell in a buyer's market without getting taken advantage of. I would promote this item with my postcards and use the whole thing as a lead generation system.
Targeting Buyers
If you were focusing on buyers, you could still use the buyer's market angle, but with a twist. This time around, you could focus on their desire to get a great deal:
"Sure, it's a buyer's market, and you can get a good deal on a new home. But by following the simple strategies outlined in this free report, you can get an even better deal on your new dream home. But that's only the beginning…"
What thes
What business valuation would you place on a distribution management software company with $1.5 million in annual revenues and $500,000 in losses? How about a healthcare software ASP with $300 K in revenues that is breaking even? These companie
Targeting Sellers
If I were marketing myself to sellers in a buyer's market, I would focus on the fact that it was a buyer's market. I would create something -- a report, a website or blog, a seminar -- something that explained how to sell in a buyer's market without getting taken advantage of. I would promote this item with my postcards and use the whole thing as a lead generation system.
Targeting Buyers
If you were focusing on buyers, you could still use the buyer's market angle, but with a twist. This time around, you could focus on their desire to get a great deal:
"Sure, it's a buyer's market, and you can get a good deal on a new home. But by following the simple strategies outlined in this free report, you can get an even better deal on your new dream home. But that's only the beginning…"
What thes
With the rise of the internet came the jobs, the way of the future is also the way for employment it seems. With so many different professions to specialize in as a virtual assistant there really is no limit. The job description is often very
Targeting Buyers
If you were focusing on buyers, you could still use the buyer's market angle, but with a twist. This time around, you could focus on their desire to get a great deal:
"Sure, it's a buyer's market, and you can get a good deal on a new home. But by following the simple strategies outlined in this free report, you can get an even better deal on your new dream home. But that's only the beginning…"
What thes
If you are about to buy a business and meet with the seller(s) for the first time, and are wondering what you should talk about with them, what questions you should ask and what you should be looking for in this crucial first meeting, then this
"Sure, it's a buyer's market, and you can get a good deal on a new home. But by following the simple strategies outlined in this free report, you can get an even better deal on your new dream home. But that's only the beginning…"
What these two strategies have in common is that they (A) address a specific audience and (B) offer something of value to that audience. The more you can tailor your message to a particular audience, the better your postcard response rates will be. Likewise, the stronger your offer, the better your response rates will be.
Good luck with your real estate postcard marketing!
* Copyright 2007, Brandon Cornett. You may republish this article online if you retain the author's byline and the active hyperlinks below.
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