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  • Digg it UP - Direct Mail - Don't Forget The Envelope

    Is the IT Job Market Rising Like the Proverbial Phoenix from the Ashes?
    Maybe not quite as dramatic as that but things definitely seem to be moving in the right direction. Job security has been the mantra for many during the last five years and, just as follows a weak property market, confidence takes time to build. IT professionals however have been using this time to expand their technical skills and to try and increase their value to existing employers. At times business survival strategies have taken precedent and the axe has fallen regardless of individual expertise, but whilst it is still quite common to see announcements of lay-offs these are not hitting the head-lines like t
    ing of the inserts, the production of the envelope can seem insignificant. Thinking this way has the potential to be a big mistake.

    The envelope may seem insignificant, and in terms of cost the envelope quite possibly is one of the most insignificant parts of the pack. Realistically though, you can't send the pack without an envelope. Your carefully designed, printe

    Commense GED
    In today’s work environment employers standards are rising and rising. The need for education thus increases to meet the demands of current employers. The first step is getting a high school diploma. For those who have not finished high school. A test, called The General Education Degree is also an option. The GED is a standardized test that tests basic skills that one should have learned in High School.In preparation for testing, it is imperative to study. If no preparation is taken, and failure does result, this can bring the confidence level down for you and thus add to more discouragement. To prevent
    This article is geared more towards small and medium enterprises requiring runs of 100,000 pieces or less. The same advice applies to larger runs too but it's not quite as big an issue. On the larger runs, the high setup costs I mention below are more easily absorbed into the entire sots of the job and may only contribute 10-20% to the job cost. On smaller runs, tooling and setup costs can easily make up over 50% of the cost of envelope production.

    Having worked in the direct mail industry for a number of years, I've seen many mistakes made, some avoidable, some not so. I can honestly say that one of the most frequent and most avoidable errors I've seen made is not applying any thought to the envelope until the last minute. A little forward planning in this respect can save a lot of frustration, and ultimately a lot of money. You can also achieve a lot more with envelope design if you have time, and some good advice from your friendly envelope manufacturer.

    I'll try and give you an idea as to why it's a really bad idea to leave it to the last minute. In brief envelope machines are big! They can take hours to set up, and it's still very much a case of allen keys and spanners to adjust them. Special sizes can be enormously expensive to produce unless the quantity of envelopes required is very large.

    There are lots of disciplines that make up a direct mail pack of which envelope production is only one. When compared to other areas such as copywriting or printing of the inserts, the production of the envelope can seem insignificant. Thinking this way has the potential to be a big mistake.

    The envelope may seem insignificant, and in terms of cost the envelope quite possibly is one of the most insignificant parts of the pack. Realistically though, you can't send the pack without an envelope. Your carefully designed, printed

    Why is It So Important to Hire Exceptional People?
    The people we hire for our business become our goodwill ambassadors. We, as owners, are sometimes predisposed, and the people we employee represent the image of our business, the brand we are developing, and the standards our business is based on.As business people, we need to protect ourselves and incorporate security measures regardless who we hire. We will be able to track any theft in money or merchandise. That’s just good business!!The snag might be that we can’t always check all the time if our customers are being served properly, or standards are being kept in place during our absence. Just
    nd setup costs can easily make up over 50% of the cost of envelope production.

    Having worked in the direct mail industry for a number of years, I've seen many mistakes made, some avoidable, some not so. I can honestly say that one of the most frequent and most avoidable errors I've seen made is not applying any thought to the envelope until the last minute. A little forward planning in this respect can save a lot of frustration, and ultimately a lot of money. You can also achieve a lot more with envelope design if you have time, and some good advice from your friendly envelope manufacturer.

    I'll try and give you an idea as to why it's a really bad idea to leave it to the last minute. In brief envelope machines are big! They can take hours to set up, and it's still very much a case of allen keys and spanners to adjust them. Special sizes can be enormously expensive to produce unless the quantity of envelopes required is very large.

    There are lots of disciplines that make up a direct mail pack of which envelope production is only one. When compared to other areas such as copywriting or printing of the inserts, the production of the envelope can seem insignificant. Thinking this way has the potential to be a big mistake.

    The envelope may seem insignificant, and in terms of cost the envelope quite possibly is one of the most insignificant parts of the pack. Realistically though, you can't send the pack without an envelope. Your carefully designed, printe

    Are You an Ethical Person?
    A few years ago I attended a vocational school for computer programming. During my last semester there, we were all required to do a speech about the field of computer programming. I chose to do one on the ethics of computer programming, i.e. the industry you chose to work for, the type of programming you did, etc.I discussed things like; if you design programs for a company that produces highly gory video games, and that company promotes those games to young people, do you bear any responsibility for violent behavior in those young people? Or do you bear any responsibility if your programming skills ar
    forward planning in this respect can save a lot of frustration, and ultimately a lot of money. You can also achieve a lot more with envelope design if you have time, and some good advice from your friendly envelope manufacturer.

    I'll try and give you an idea as to why it's a really bad idea to leave it to the last minute. In brief envelope machines are big! They can take hours to set up, and it's still very much a case of allen keys and spanners to adjust them. Special sizes can be enormously expensive to produce unless the quantity of envelopes required is very large.

    There are lots of disciplines that make up a direct mail pack of which envelope production is only one. When compared to other areas such as copywriting or printing of the inserts, the production of the envelope can seem insignificant. Thinking this way has the potential to be a big mistake.

    The envelope may seem insignificant, and in terms of cost the envelope quite possibly is one of the most insignificant parts of the pack. Realistically though, you can't send the pack without an envelope. Your carefully designed, printe

    The Impact of the Age Wave on Business Values
    Over the next 15 years, the U.S. economy will experience an unprecedented increase in the number of businesses for sale as baby boomer entrepreneurs begin to retire. The result will be a significant increase in the number of available businesses. Experts believe this will create downward price pressure for many privately owned companies.The baby boomer generation has been one of the most entrepreneurial generations in the history of our country. During the last 30 years over 5 million businesses with annual revenues ranging from $1 million to $75 million were founded. The owners of most of these busines
    take hours to set up, and it's still very much a case of allen keys and spanners to adjust them. Special sizes can be enormously expensive to produce unless the quantity of envelopes required is very large.

    There are lots of disciplines that make up a direct mail pack of which envelope production is only one. When compared to other areas such as copywriting or printing of the inserts, the production of the envelope can seem insignificant. Thinking this way has the potential to be a big mistake.

    The envelope may seem insignificant, and in terms of cost the envelope quite possibly is one of the most insignificant parts of the pack. Realistically though, you can't send the pack without an envelope. Your carefully designed, printe

    How to Construct Presentations that Sell!
    The dramatization, or showmanship, in your sales presentation allows you to appeal to as many of the client’s senses as possible. The more of his senses you can involve the more impact your product will have. Ask him to handle it, feel it, use it, if appropriate taste it, smell it or listen to it. Taste, touch, smell, looking involve the emotions. Build into your demonstration every opportunity for your client to become physically and emotionally involved with your product or service. While he is engaged with your product you can observe him and watch for signs of emotion, signs that he is believing, disbeli
    ing of the inserts, the production of the envelope can seem insignificant. Thinking this way has the potential to be a big mistake.

    The envelope may seem insignificant, and in terms of cost the envelope quite possibly is one of the most insignificant parts of the pack. Realistically though, you can't send the pack without an envelope. Your carefully designed, printed and copywritten pack has very little value until you have an envelope because you can't send it until you have one.

    So, when you plan your pack, think about the envelope at the same time and ask yourself a few questions.

    Does the size of the pack that you have designed correspond with a slightly larger sized envelope available from a wholesaler? If it does, then good, but you're still not home and dry yet.

    If a stock envelope is available, do you need to print it? You almost certainly will if it's a bulk mailing. Overprinting is a cheap option for stock envelopes but is your design suitable to overprint? There are some considerations and compromises that must be made for overprinting envelopes, and especially for overprinting envelopes in four colours. These are too numerous to mention, but any professional envelope overprinting company will be able to advise on this.

    At this stage you may have established that your envelope design can be overprinted, and that you have a stock envelope available easily. If that's the case you can rest easy.

    You may, however, have discovered that a stock envelope isn't available, or your design isn't suitable to overprint. If that's the case, you need to be thinking about a special making of bespoke envelopes. In this instance, pre-printing your envelopes as flat sheets becomes a possibility and you can also overprint on bespoke envelopes, but the actual making is now a major consideration.

    There are two

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