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Digg it UP - Real Estate Postcard Q&A: First Class Mail vs. Bulk Mail
In our fast paced work culture, manned by technology savvy generation in a globally competitive environment, quality and productivity became the battle cry of corporations to stay in business. Though this is not necessarily bad, an equally important ingredient to succeed is seemingly taking the back seat.Knowledge and Skill--- two competencies,
I once knew a broker whose agents had been mailing their farming postcards by Standard mail. The office later switched to First Class mail for faster delivery, and they were shocked by the number of returned postcards.
"We never got retu
If you've been in this business for any length of time, you know what a great business this can be. If you're struggling...you need to ask yourself why?Let's be clear on one thing before we go any further...There is no one that is preventing you from succeeding. That's right...there's no one standing in your way, not rising interest rate
Is it better to send real estate farming postcards by first class mail or bulk mail?
Brandon's Answer:
There are two major differences between Standard (bulk) mail and First Class mail. First of all, there's the speed factor. The U.S. Postal Service states that Standard mail usually arrives within 3 to 15 business days, while First Class mail averages 1 to 3 business days.
Another big difference is that First Class mail offers a return service, while Standard mail does not. Let's say you send 1,000 postcards, but 150 of them have bad addresses. With First Class mail, you would know this because the bad ones would be returned to you (at no extra cost). The post office will also try to forward the postcard if the recipient has moved.
But if you sent those 1,000 postcards by Standard mail, you wouldn't know about the bad addresses because Standard mail doesn't return to sender. In all likelihood the 150 postcards with bad addresses would wind up in the trash.
A Postcard Revelation
I once knew a broker whose agents had been mailing their farming postcards by Standard mail. The office later switched to First Class mail for faster delivery, and they were shocked by the number of returned postcards.
"We never got retu
Succession planning is a critical linchpin in building the bench strength of a business into a positive long-term future, as well as a key element of business risk management. Most of the business literature on this particular subject focuses on succession planning as an exiting strategy. This focus is a strategic blunder.The emphasis on succe
Another big difference is that First Class mail offers a return service, while Standard mail does not. Let's say you send 1,000 postcards, but 150 of them have bad addresses. With First Class mail, you would know this because the bad ones would be returned to you (at no extra cost). The post office will also try to forward the postcard if the recipient has moved.
But if you sent those 1,000 postcards by Standard mail, you wouldn't know about the bad addresses because Standard mail doesn't return to sender. In all likelihood the 150 postcards with bad addresses would wind up in the trash.
A Postcard Revelation
I once knew a broker whose agents had been mailing their farming postcards by Standard mail. The office later switched to First Class mail for faster delivery, and they were shocked by the number of returned postcards.
"We never got retu
1. Take some time to consider a salary offer. Ask for at least 24 to 48 hours. Silence is golden, or it can become so, when you just let it hang there awhile following an initial offer. Don't rush to fill the quiet void!2. Weigh any offer against the company's expectations of you in the position rather than your personal needs. The company has
But if you sent those 1,000 postcards by Standard mail, you wouldn't know about the bad addresses because Standard mail doesn't return to sender. In all likelihood the 150 postcards with bad addresses would wind up in the trash.
A Postcard Revelation
I once knew a broker whose agents had been mailing their farming postcards by Standard mail. The office later switched to First Class mail for faster delivery, and they were shocked by the number of returned postcards.
"We never got retu
An interview almost invariably closes with the potential employer asking if you have any questions. Often an applicant will ask for clarification on benefits -insurance, vacation time, etc. While these are obviously important for you to know, they plant a seed in the interviewer's mind that maybe you are more interested in what the job can do for you
But if you sent those 1,000 postcards by Standard mail, you wouldn't know about the bad addresses because Standard mail doesn't return to sender. In all likelihood the 150 postcards with bad addresses would wind up in the trash.
A Postcard Revelation
I once knew a broker whose agents had been mailing their farming postcards by Standard mail. The office later switched to First Class mail for faster delivery, and they were shocked by the number of returned postcards.
"We never got retu
You’ve made the plans, built the quality system and conducted the audit. So how do you register your company as ISO 9001 conformant? And how can you be sure you’re getting the most value for your investment? Here’s how the process works.Certifying Your Company and Quality SystemAfter your company's ISO 9001 audit, you will want to
I once knew a broker whose agents had been mailing their farming postcards by Standard mail. The office later switched to First Class mail for faster delivery, and they were shocked by the number of returned postcards.
"We never got returns like this before," the broker said to me. "So why now?"
In truth, their deliverable rates probably didn't change much. They just didn't know about the bad addresses before because Standard mail doesn't get returned. So they assumed all the postcards were reaching their destinations. Switching to First Class was an eye-opener.
Which Class of Mail is Right For You?
So which class of mail should you use? Well, that depends. If it's important for you to know about your undeliverable postcards, First Class is your option. If speed is a factor, again, First Class is your choice. But if you're on a budget, I recommend using Standard mail.
Undeliverable Postcards are Common
Here's something to remember when you send out your farming postcards. Even with the most current mailing list possible, some of your postcards will be undeliverable. My research and experience shows that the average undeliverable rate for direct mail is about 8%. So no matter what you do, you're going to have some postcards that ei
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