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Digg it UP - Real Estate Postcards - 75 Ways to Improve Your Response
It’s 7.00am on a Monday Morning, and you reach over to hit the snooze button on your alarm clock one more time, before you roll out of bed to begin the process of getting ready for another day at work.Let me ask you a question – is that you?The reality is that it is everybody at one time or another. But what is it that energizes those of us that are successful into beating that alarm clock up in the morning. That is, in getting out of bed and ready to face the day before that alarm clock has even considered giving its morning wail?As simple as it sounds, it is their passion for what they want to achieve.You see, successful people have decided to plan for a future they want to see become a reality. Many people will spend their entire life wishing that their dreams and ideal lifestyle become real, but never p
10. Make sure your objective is realistic (something a postcard can achieve).
11. Make sure your objective is based on some from of recipient response.
The Big Idea
12. Create a reason to mail your postcar
Design for Six Sigma (DFSS) is the application of Six Sigma principles to the design of products and their manufacturing and support processes. Whereas Six Sigma by definition focuses on the production phase of a product, DFSS focuses on research, design, and development phases. DFSS combines many of the tools that are used to improve existing products or services and integrates the voice of the customer and simulation methods to predict new process and product performance.DFSS can be compared to DMAIC (Design, Measure, Analyze, Improve, Control) and often the acronym DMADV (Define, Measure, Analyze, Design, Verify) is used to describe the strategy of DFSS. The precise phases or steps of a DFSS methodology are not universally defined. Most organizations will implement DFSS to suit their business, industry, and culture. DFSS met
But before you begin a postcard campaign, you should educate yourself on the many ways to improve your response rates. Here are 75 ways to do just that.
The Planning
1. Create an overall postcard plan to help you stay on track.
2. If at all possible, outsource the logistics to a real estate postcard vendor.
3. Make a list of postcard vendors and begin comparing them.
4. Determine how you will write, design, print and mail your postcard.
5. Talk to colleagues who use postcards. Ask for their lessons learned.
6. Read at least five articles on the best practices of postcard marketing.
7. Make a postcard marketing budget that allows for at least five mailings.
The Objective
8. Clearly define the objective of each mailing you send out.
9. Be specific with your objective. Don't say, "I want to grow my business." Instead say, "I want to generate [x number] of direct responses from qualified prospects."
10. Make sure your objective is realistic (something a postcard can achieve).
11. Make sure your objective is based on some from of recipient response.
The Big Idea
12. Create a reason to mail your postcard
Without other people, you can’t make sales, you don’t have affiliates, you don’t have JVs, you don’t have collaboration. That means you painstakingly have to do everything yourself and you only ever have a very small percentage of the reach you could have.Earlier today I was re-reading Mike Filsaime’s Butterfly Marketing Manuscript. I’m not a fan of all of his work but he certainly was able to propel himself to the top of the guru heap in record time. His products continue to become bestsellers and that’s really no accident.This reading refreshed my mind as to the importance of WIIFM: what’s in it for me?It’s the question on everybody’s mind 98% of the time. When faced with just about any decision that doesn’t involve primary obligation or responsibility, people run the proposition by their WIIFM filter.
The Planning
1. Create an overall postcard plan to help you stay on track.
2. If at all possible, outsource the logistics to a real estate postcard vendor.
3. Make a list of postcard vendors and begin comparing them.
4. Determine how you will write, design, print and mail your postcard.
5. Talk to colleagues who use postcards. Ask for their lessons learned.
6. Read at least five articles on the best practices of postcard marketing.
7. Make a postcard marketing budget that allows for at least five mailings.
The Objective
8. Clearly define the objective of each mailing you send out.
9. Be specific with your objective. Don't say, "I want to grow my business." Instead say, "I want to generate [x number] of direct responses from qualified prospects."
10. Make sure your objective is realistic (something a postcard can achieve).
11. Make sure your objective is based on some from of recipient response.
The Big Idea
12. Create a reason to mail your postcar
Creating a strong brand and establishing a leadership position in the marketplace is one of a franchisor’s greatest obligations. Most franchise companies, at least when they’re getting started, have underwhelming ad budgets with which to do this. Too often, they take a cautious marketing approach, wary of making a mistake. They end up taking the most obvious, logical course, and become indistinguishable from the rest of the pack. Those who create break-through brands are rule-breakers. They understand the power of a bold idea, undiluted. Though they may have been A-students, they know the Marketing Secrets of the Class Clown (MSCC).Here’s how I learned the MSCC. I was class clown laureate of Sacred Heart Grammar School and, later, a clown-in-residence while attaining my highly prized Masters degree in Fiction Writing. I
4. Determine how you will write, design, print and mail your postcard.
5. Talk to colleagues who use postcards. Ask for their lessons learned.
6. Read at least five articles on the best practices of postcard marketing.
7. Make a postcard marketing budget that allows for at least five mailings.
The Objective
8. Clearly define the objective of each mailing you send out.
9. Be specific with your objective. Don't say, "I want to grow my business." Instead say, "I want to generate [x number] of direct responses from qualified prospects."
10. Make sure your objective is realistic (something a postcard can achieve).
11. Make sure your objective is based on some from of recipient response.
The Big Idea
12. Create a reason to mail your postcar
Lesson 1If you really are in B2B then you will know all of your customers pretty well because they’ve been placing orders with you for a while and should continue placing orders with you for a good while longer. The reality is that many salespeople, for whatever reason, not only don’t like administrative tasks such as maintaining databases but also regard their customers as their customers, not the businesses.Action PointEnsure that your business keeps an up-to-date record of the most important decision makers and key influencers. If you must, give the database an unthreatening title, such as the Christmas Card List. Cost: ?nilLesson 2Just who are your most important customers? Are they the customers that spend the most with you? Are they the ones that give you the biggest margin or the most prof
The Objective
8. Clearly define the objective of each mailing you send out.
9. Be specific with your objective. Don't say, "I want to grow my business." Instead say, "I want to generate [x number] of direct responses from qualified prospects."
10. Make sure your objective is realistic (something a postcard can achieve).
11. Make sure your objective is based on some from of recipient response.
The Big Idea
12. Create a reason to mail your postcar
It’s the middle of the night. You’ve woken up with a brilliant idea on how to improve the way your business product is delivered to your customers. You scribble it down and can’t wait to share it with your co-workers during your morning meeting.The appointed hour arrives and you get your idea onto the agenda. Unfortunately the meeting proceeds without focus and at the speed of really good ketchup—slow. The person directing the meeting has gone over the same things you've already discussed ad nauseum, and your co-workers are mired down in dissecting ideas before anything tangible can be accomplished. By the time your agenda item is up for discussion, everyone is tired and frustrated. The nitpicking has drained all the energy out of a potentially terrific idea.What is happening in this meeting? While it might be easy to bl
10. Make sure your objective is realistic (something a postcard can achieve).
11. Make sure your objective is based on some from of recipient response.
The Big Idea
12. Create a reason to mail your postcards before you mail them.
13. Come up with a big idea that brings value to your postcards.
14. Find a way to be different from all the other real estate agent postcards.
15. Build value into your message and your offer.
16. Strive to make people say, "Wow, I'm glad I got this."
17. Read the "Super Card" chapter of the book mentioned at the end of this article.
The Mailing List
18. Obtain your mailing list from a reputable source.
19. Find out how often your list provider updates their data.
20. If using your in-house list, check it for accuracy, duplication, etc.
21. Make sure your list matches your message (and your message is relevant to your list).
22. Segment your list to allow for a more targeted message (e.g. buyers vs. sellers).
23. Make sure your list is as current as possible to increase deliverability.
The Audience Statement
24. Create an audience statement that defines the people you're mailing to.
25. Make a list of their wants, needs, fears and concerns.
26. Jot down notes on how you can deliver their ne
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