ly acknowledged. First ‘traditional social responsibility’ is referred to the perception that by serving the interests of shareholders, organization is fulfilling its social responsibility. Second, ‘stakeholder social responsibility’ perceives that mThis article will provide brief overview about definition, conceptual views as well as possible environmental actions related to the notion of business’s social responsibility. Example will be cited to highlight successful facilitation of a socially responsible business.

With ever increasing concern on environmental hazards and issues related to various products and services, it is becoming an undeniable fact that a business should ensure its social responsibility to facilitate a societal sensitive corporate image. Koontz & Weihrich (1990) asserts that corporate social responsibility is nothing more than seriously considering the impact of company’s action on society. However a more comprehensive definition refers social responsibility with the degree to which a company recognizes what being a good community and global citizen means and acts accordingly (Slocum, 1995:17).

It was further asserted that there are three basic conceptual views of social responsibility are generally acknowledged. First ‘traditional social responsibility’ is referred to the perception that by serving the interests of shareholders, organization is fulfilling its social responsibility. Second, ‘stakeholder social responsibility’ perceives that ma

responsible business.

With ever increasing concern on environmental hazards and issues related to various products and services, it is becoming an undeniable fact that a business should ensure its social responsibility to facilitate a societal sensitive corporate image. Koontz & Weihrich (1990) asserts that corporate social responsibility is nothing more than seriously considering the impact of company’s action on society. However a more comprehensive definition refers social responsibility with the degree to which a company recognizes what being a good community and global citizen means and acts accordingly (Slocum, 1995:17).

It was further asserted that there are three basic conceptual views of social responsibility are generally acknowledged. First ‘traditional social responsibility’ is referred to the perception that by serving the interests of shareholders, organization is fulfilling its social responsibility. Second, ‘stakeholder social responsibility’ perceives that m

sensitive corporate image. Koontz & Weihrich (1990) asserts that corporate social responsibility is nothing more than seriously considering the impact of company’s action on society. However a more comprehensive definition refers social responsibility with the degree to which a company recognizes what being a good community and global citizen means and acts accordingly (Slocum, 1995:17).

It was further asserted that there are three basic conceptual views of social responsibility are generally acknowledged. First ‘traditional social responsibility’ is referred to the perception that by serving the interests of shareholders, organization is fulfilling its social responsibility. Second, ‘stakeholder social responsibility’ perceives that m

with the degree to which a company recognizes what being a good community and global citizen means and acts accordingly (Slocum, 1995:17).

It was further asserted that there are three basic conceptual views of social responsibility are generally acknowledged. First ‘traditional social responsibility’ is referred to the perception that by serving the interests of shareholders, organization is fulfilling its social responsibility. Second, ‘stakeholder social responsibility’ perceives that m

ly acknowledged. First ‘traditional social responsibility’ is referred to the perception that by serving the interests of shareholders, organization is fulfilling its social responsibility. Second, ‘stakeholder social responsibility’ perceives that managers and employees have obligations towards identifiable group (stakeholders) that are affected by or can affect organizational efforts to achieve its goal. The difference here is replacement of group definition ‘shareholder’ with ‘stakeholder’ where latter covers broader range of members including shareholders, customers, competitors, government agencies, unions, employees, debt holders trade unions, suppliers and consumer groups. Third, ‘affirmative social responsibility’ initiates dimension broader that organizational stakeholders by arguing that business has obligations to avoid problems by anticipating changes in its environment, blending goals with both stakeholders as well as public and promoting their mutual interests (Papers4you.com, 2006).

To fulfill environmental obligations, social audit is a tool corporate can adopt. Social audit is to identify, measure, evaluate and more importantly report on with continuous monitoring the effects of organization on society and is