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  • Digg it UP - Notes for Newbies - Part Fifteen - Your Website

    Career Development: It's Up to You!
    Now more than ever you need to take charge of your career! Our work environments are rapidly changing. Lifelong employment is a thing of the past and the threat of layoffs loom ahead. Organizations are now flatter with fewer management layers, which results in fewer promotional opportunities. Employees need to do more with less and become more flexible to quickly learn new skills and adapt to change. As a result employees need to own their development and actively manage their career in the midst of change.Now is a perfect time to assess your career and y
    well as it does, users have decided to work with a standard programming language called HTML (don’t worry about what these letters mean).

    Do this: connect to the Internet then open any web page that comes to mind. In the toolbar at the top of your browser to the left you will see the word ‘view’. Click on it and look at the drop-down menu. Click on the word ‘source’, and what you see is the HTML code that generates the page you are viewing.

    Now that you know what HTML looks like, forget it, you don’t have to know anything about HTML to build web pages.

    If you want to build a webpage you need several things (we shall just list them here and discuss them in more detail in Article Sixteen): What Does Google Page Rank Do
    The Google page rank is calculated with an algorithm that is calculated with incoming and outgoing links of the page. It is as the name suggests a ranking system of pages. Your page rank is decided on the number of different criteria, standalone keywords, keyword in URL, and reciprocal linking. The Page Rank is rendered on the number of one way links that report back to your site and go out to other sites, and the other websites page ranks. Like everything about google the formula for figuring out page rank is a mystery and Google will not reveal their code. Google p

    Today we want to talk about your website. Most, but not all, direct marketers sell from their websites. If you are one of the few who don’t, I think you still should have a website so people can communicate with you easily and to establish a presence – you as a brand.

    (There are a few people out there who make a very good living in direct marketing without a website, but these are the exceptions. If you model your business after these folks, you may ignore this article.)

    Your website
    With apologies in advance, we are going to have to get just a bit technical to discuss your website. I promise you it won’t be too scary.

    Your website, your web pages are located on a bit of hardware called a ‘server’, and this server is operated – managed - by some people we call a ‘host’. There are many hosts around you may choose from (we shall talk about this in more detail in Article Sixteen).

    Think of it this way: If you like to write, you spend a great deal of time in front of your PC writing whatever it is you write using Microsoft Word. Word is application software that sits on your computer and is available whenever you click on its icon and open it to use.

    After you have written something, you save it as a file to your hard drive. You can then open it anytime you want either to edit it or simply read it using Microsoft Word as your application software.

    Think of a server as a hard drive that sits in a building anywhere in the world, and is connected to your PC by your telephone line – your Internet connection. Then think of all the servers in the world as being connected to each other, again by telephone lines. Your web page is stored on your chosen host’s server just as your Word document is stored on your hard drive.

    In exactly the same way you open Microsoft Word application software then open a Word document when you want to work on it – when you want to edit something you have written, you can ‘open’ a web page that is sitting on any server anywhere in the world. You do this by connecting to the Internet then opening the web page you want using the familiar www.anyname.com address.

    The application software that makes this work sits on your PC and is called your ‘browser’. Everybody else connected to the Internet can view every web page in exactly the same way.

    There is one important difference between your hard drive and a server, however. While you can edit your Word document on your PC, you cannot ‘edit’ web pages you view on the Internet – you can only read them.

    (This is a simplification: you can, in fact, edit some web pages sometimes. You do this, for example, when you input your credit card details to order something. We shall discuss this complication in more detail in Article Eighteen.)

    To make this amazing system work, and work as well as it does, users have decided to work with a standard programming language called HTML (don’t worry about what these letters mean).

    Do this: connect to the Internet then open any web page that comes to mind. In the toolbar at the top of your browser to the left you will see the word ‘view’. Click on it and look at the drop-down menu. Click on the word ‘source’, and what you see is the HTML code that generates the page you are viewing.

    Now that you know what HTML looks like, forget it, you don’t have to know anything about HTML to build web pages.

    If you want to build a webpage you need several things (we shall just list them here and discuss them in more detail in Article Sixteen):

    How to Start a Gift Basket Business
    The gifting market is a $253 billion market, meaning that almost 1% of the money spent on retail is to buy a gift. This is great news for the gift professionals everywhere. With several major gifting holidays, and many other gifting occasions throughout the year, opportunity is knocking at your door.But how do you get started?Here are some basics needed to start a gift basket business:First, you need to do your research:-who is your competition? -who is your target market? -who are your potential customers?Writ
    f hardware called a ‘server’, and this server is operated – managed - by some people we call a ‘host’. There are many hosts around you may choose from (we shall talk about this in more detail in Article Sixteen).

    Think of it this way: If you like to write, you spend a great deal of time in front of your PC writing whatever it is you write using Microsoft Word. Word is application software that sits on your computer and is available whenever you click on its icon and open it to use.

    After you have written something, you save it as a file to your hard drive. You can then open it anytime you want either to edit it or simply read it using Microsoft Word as your application software.

    Think of a server as a hard drive that sits in a building anywhere in the world, and is connected to your PC by your telephone line – your Internet connection. Then think of all the servers in the world as being connected to each other, again by telephone lines. Your web page is stored on your chosen host’s server just as your Word document is stored on your hard drive.

    In exactly the same way you open Microsoft Word application software then open a Word document when you want to work on it – when you want to edit something you have written, you can ‘open’ a web page that is sitting on any server anywhere in the world. You do this by connecting to the Internet then opening the web page you want using the familiar www.anyname.com address.

    The application software that makes this work sits on your PC and is called your ‘browser’. Everybody else connected to the Internet can view every web page in exactly the same way.

    There is one important difference between your hard drive and a server, however. While you can edit your Word document on your PC, you cannot ‘edit’ web pages you view on the Internet – you can only read them.

    (This is a simplification: you can, in fact, edit some web pages sometimes. You do this, for example, when you input your credit card details to order something. We shall discuss this complication in more detail in Article Eighteen.)

    To make this amazing system work, and work as well as it does, users have decided to work with a standard programming language called HTML (don’t worry about what these letters mean).

    Do this: connect to the Internet then open any web page that comes to mind. In the toolbar at the top of your browser to the left you will see the word ‘view’. Click on it and look at the drop-down menu. Click on the word ‘source’, and what you see is the HTML code that generates the page you are viewing.

    Now that you know what HTML looks like, forget it, you don’t have to know anything about HTML to build web pages.

    If you want to build a webpage you need several things (we shall just list them here and discuss them in more detail in Article Sixteen): Niche Marketing Strategy That Works!
    Niche marketing is the key to online success. Hands down, getting your name and products in front of those looking for solutions to their wants and needs is a key to your success. What is the fastest way to get your name and products directly in front of your target audience? Article writing.Simply put, people want solutions to their problems. People want to succeed in life ~ from making homemade bread to teaching their child to read, people seek solutions to problems and reach their own goals. By offering solutions to people problems, you set yourself uperver as a hard drive that sits in a building anywhere in the world, and is connected to your PC by your telephone line – your Internet connection. Then think of all the servers in the world as being connected to each other, again by telephone lines. Your web page is stored on your chosen host’s server just as your Word document is stored on your hard drive.

    In exactly the same way you open Microsoft Word application software then open a Word document when you want to work on it – when you want to edit something you have written, you can ‘open’ a web page that is sitting on any server anywhere in the world. You do this by connecting to the Internet then opening the web page you want using the familiar www.anyname.com address.

    The application software that makes this work sits on your PC and is called your ‘browser’. Everybody else connected to the Internet can view every web page in exactly the same way.

    There is one important difference between your hard drive and a server, however. While you can edit your Word document on your PC, you cannot ‘edit’ web pages you view on the Internet – you can only read them.

    (This is a simplification: you can, in fact, edit some web pages sometimes. You do this, for example, when you input your credit card details to order something. We shall discuss this complication in more detail in Article Eighteen.)

    To make this amazing system work, and work as well as it does, users have decided to work with a standard programming language called HTML (don’t worry about what these letters mean).

    Do this: connect to the Internet then open any web page that comes to mind. In the toolbar at the top of your browser to the left you will see the word ‘view’. Click on it and look at the drop-down menu. Click on the word ‘source’, and what you see is the HTML code that generates the page you are viewing.

    Now that you know what HTML looks like, forget it, you don’t have to know anything about HTML to build web pages.

    If you want to build a webpage you need several things (we shall just list them here and discuss them in more detail in Article Sixteen): 7 Cheap & Easy Ways To Get Prospects
    Here are some quick techniques you can put into place on your web site or in your advertising to gather new prospects. There is practically no cost for most of these strategies yet they have proven to be extremely effective in any number of different venues. Use one, two or all of these strategies for a quick shot in the arm. Offer a free report or article that's sent by email from your autoresponder. Give people a contact web form or autoresponder email address to send in their questions. Have a media kit, price list, pictures, caw.anyname.com address.

    The application software that makes this work sits on your PC and is called your ‘browser’. Everybody else connected to the Internet can view every web page in exactly the same way.

    There is one important difference between your hard drive and a server, however. While you can edit your Word document on your PC, you cannot ‘edit’ web pages you view on the Internet – you can only read them.

    (This is a simplification: you can, in fact, edit some web pages sometimes. You do this, for example, when you input your credit card details to order something. We shall discuss this complication in more detail in Article Eighteen.)

    To make this amazing system work, and work as well as it does, users have decided to work with a standard programming language called HTML (don’t worry about what these letters mean).

    Do this: connect to the Internet then open any web page that comes to mind. In the toolbar at the top of your browser to the left you will see the word ‘view’. Click on it and look at the drop-down menu. Click on the word ‘source’, and what you see is the HTML code that generates the page you are viewing.

    Now that you know what HTML looks like, forget it, you don’t have to know anything about HTML to build web pages.

    If you want to build a webpage you need several things (we shall just list them here and discuss them in more detail in Article Sixteen): 10 Simple Ways to Signature Service
    “Signature service” is a term that I often use to represent something that is fresh and unique to a customer’s experience with your business. All companies have “signature products” that separate them from the rest of the pack, something that their competitor lacks. "Signature service" is just that. Customer service that is unique and special; that when a guest leaves your restaurant they scratch their heads and go “WOW”. That my friends, IS what I call “Signature Service”.Most customers when they come in a typical fast food restaurant don’t expect much i well as it does, users have decided to work with a standard programming language called HTML (don’t worry about what these letters mean).

    Do this: connect to the Internet then open any web page that comes to mind. In the toolbar at the top of your browser to the left you will see the word ‘view’. Click on it and look at the drop-down menu. Click on the word ‘source’, and what you see is the HTML code that generates the page you are viewing.

    Now that you know what HTML looks like, forget it, you don’t have to know anything about HTML to build web pages.

    If you want to build a webpage you need several things (we shall just list them here and discuss them in more detail in Article Sixteen):

    • An Internet connection
      You already have this if you are reading this article on your PC.
    • A browser
      You already have this, too. It came with your computer and you can’t connect to the Internet without it.
    • A host
      You will have to find one of these.
    • A domain name
      You will have to choose and register one of these.
    • Webpage building software – sometimes called an ‘HTML editor’
      This is not as bad as it sounds.
    • Software to upload your pages to your host
      Again, it’s not as bad as it sounds.

    I think we’ve talked about this enough for this article. We shall look a little deeper in the next article.

    That’s all for this time. See you soon.

    Next time we shall talk about how you actually build a website (don’t panic!).

    Thanks for listening :-)

    Copyright © 2006 Mary Rice-Johnston & Golden Goose Direct. All rights reserved.

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