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Digg it UP - IT Marketing: Mailing to Your Current Customer Database
...continued from Part 2APPLY THE GOLDEN RULESThe following practices and approaches can be used while managing the learning process.1. Thrive on change. Management must not be afraid of change. There should be commitment to and focus on the things that matter most. Change is necessary and therefore clear objectives and plans must be in place. Change will tra
IT Marketing: Cementing Relationships
These are not only great opportunities for you to help them get more out of what they already own, it's also a great opportunity for you to pick up a lot of good, incremental service re
If you are a small business owner, your biggest problem, simply speaking, is growing your bottom line by getting more customers. To secure new customers requires that you share or deliver your message to the market place. If you don’t believe that marketing is essential to your business, then don’t read any further because this article will have no value for you.
Your Customers Already Know You
Doing an IT marketing mailing to your current customers is a great place to start because, for one thing, you already own the list. But even more importantly, they already know, like, and trust you. And that's one of the biggest obstacles to overcome when you're doing any kind of direct marketing like this.
IT Marketing: What to pitch?
If you feel comfortable talking with business owners and business managers about providing virus protection, firewalls, passwords, data backup, and power protection, you have a good opportunity to tie in the IT audit concept and data protection.
Offer a heavily discounted IT audit package. Let's say that it's regularly $400, but as a special now through the expiration date, it's $299. You might consider putting an extra bonus in there, like an entry-level battery backup unit, or surge protector, or your prized system inventory worksheet template, or a CD or DVD from the last data protection seminar you gave. As part of your IT marketing strategy, give away something you think will have that little bit of an extra pull.
IT Marketing: Keep track of your results
If you see that you get five percent inquiries and half of those inquiries ultimately end up taking the audit, this gives you a good baseline to measure and compare other lists and the responses you get from similar mailings.
You're going to have a much more receptive audience with your existing customers than anyone else through your IT marketing efforts. If you're doing any kind of outbound telemarketing, even if they're not customers you've done a lot of work for, at least these people know you and they hopefully like you and trust you.
Help Your Customers Utilize What They Already Have
Look to your existing customer relationships to find out additional ways that you can help them better use what they already own. There is an excellent chance that they've bought a lot of things that are collecting dust. If they are using them, they may be only scratching the surface of their usefulness.
IT Marketing: Cementing Relationships
These are not only great opportunities for you to help them get more out of what they already own, it's also a great opportunity for you to pick up a lot of good, incremental service rev
The dreadful events like Hurricane Katrina, Hurricane Rita and Tsunami have eaten a large number of buildings and dwellings. Due to this, there are chances of gigantic growth in the construction industry. It is expected that the industry will grow to $1.1 trillion in 2006 and $1.2 trillion in 2007.Moreover, within this, the growth opportunities are great in the segments li
IT Marketing: What to pitch?
If you feel comfortable talking with business owners and business managers about providing virus protection, firewalls, passwords, data backup, and power protection, you have a good opportunity to tie in the IT audit concept and data protection.
Offer a heavily discounted IT audit package. Let's say that it's regularly $400, but as a special now through the expiration date, it's $299. You might consider putting an extra bonus in there, like an entry-level battery backup unit, or surge protector, or your prized system inventory worksheet template, or a CD or DVD from the last data protection seminar you gave. As part of your IT marketing strategy, give away something you think will have that little bit of an extra pull.
IT Marketing: Keep track of your results
If you see that you get five percent inquiries and half of those inquiries ultimately end up taking the audit, this gives you a good baseline to measure and compare other lists and the responses you get from similar mailings.
You're going to have a much more receptive audience with your existing customers than anyone else through your IT marketing efforts. If you're doing any kind of outbound telemarketing, even if they're not customers you've done a lot of work for, at least these people know you and they hopefully like you and trust you.
Help Your Customers Utilize What They Already Have
Look to your existing customer relationships to find out additional ways that you can help them better use what they already own. There is an excellent chance that they've bought a lot of things that are collecting dust. If they are using them, they may be only scratching the surface of their usefulness.
IT Marketing: Cementing Relationships
These are not only great opportunities for you to help them get more out of what they already own, it's also a great opportunity for you to pick up a lot of good, incremental service re
I was thinking today about those people who come to us for help.You know, the Customers.And the only reason I’m bringing this up is because of some of the comments that were posted on that major web site about that organization that helps people beautify their homes had been just sort of swimming around my head the past day or two.And it got me to thinking ab
IT Marketing: Keep track of your results
If you see that you get five percent inquiries and half of those inquiries ultimately end up taking the audit, this gives you a good baseline to measure and compare other lists and the responses you get from similar mailings.
You're going to have a much more receptive audience with your existing customers than anyone else through your IT marketing efforts. If you're doing any kind of outbound telemarketing, even if they're not customers you've done a lot of work for, at least these people know you and they hopefully like you and trust you.
Help Your Customers Utilize What They Already Have
Look to your existing customer relationships to find out additional ways that you can help them better use what they already own. There is an excellent chance that they've bought a lot of things that are collecting dust. If they are using them, they may be only scratching the surface of their usefulness.
IT Marketing: Cementing Relationships
These are not only great opportunities for you to help them get more out of what they already own, it's also a great opportunity for you to pick up a lot of good, incremental service re
If you are interested in quiting your job, running your own business, or making better money while doing something you love... than you may be interested in benefits of owning your own Dog Daycare Center.Check this out:- 63% of U.S. households own a pet, which equates to 69.1 million homes - 45% of U.S. households own more than one pet - In 2005, Ameri
You're going to have a much more receptive audience with your existing customers than anyone else through your IT marketing efforts. If you're doing any kind of outbound telemarketing, even if they're not customers you've done a lot of work for, at least these people know you and they hopefully like you and trust you.
Help Your Customers Utilize What They Already Have
Look to your existing customer relationships to find out additional ways that you can help them better use what they already own. There is an excellent chance that they've bought a lot of things that are collecting dust. If they are using them, they may be only scratching the surface of their usefulness.
IT Marketing: Cementing Relationships
These are not only great opportunities for you to help them get more out of what they already own, it's also a great opportunity for you to pick up a lot of good, incremental service re
Have you considered a career as a lawyer? Well why not? But what kind of lawyer do you want to be? Well, how about a lawyer, which makes a lot of money you are probably thinking right? Indeed that makes since especially if you do not care about people or who you will hurt in the process? Who knows maybe you can double and triple bill for your Great Advice and make even more money
IT Marketing: Cementing Relationships
These are not only great opportunities for you to help them get more out of what they already own, it's also a great opportunity for you to pick up a lot of good, incremental service revenue. And it's also a great way for you to cement the long-term loyalty and relationships that are really important for any computer consulting business.
The Bottom Line on IT Marketing
Using your existing clients for IT marketing is a great first step. You can either introduce new products or services or help them better utilize technology they already have.
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