Digg it UP - Use Direct Mail Marketing to Capture Leads Online

First - create an informational product your key prospects would find interesting and helpful. "White paper" is the current buzzword, but it's not important how you refer to the document, so long as you sell the value and uniqueness of it.

Next - use direct mail postcards to promote the value of this unique (and free) document, and point to the web page where it can be downloaded.

Lastly - have a web-based lead-capturing system in place to collect name and email address of interested prospects. One easy way to do this is to put the document online, use a newsletter sign-up box on the web page, and then send a link to the document via auto-responder confirmation message.

Keys to Success

• You must start with a valuable item. Valuable doesn't have to mean expensive -- it just needs to be something your key prospects would want, like helpful information.
• You must use the direct mail piece to promote the value of the item. Don’t veer off course here. Focus on the item of interest and explain its value completely and clearly.
• You must make the download easy to find and retrieve. Don't give a long list of website navigation instructions. Make a specific, easy-to-type landing page for the item.
• You must have a lead-capturing mechanism in place. Otherwise, you're giving information away but gaining nothing.
Should We Believe the Experts? (Part I)
D. W. Griffith is regarded by many as one of the greatest filmmakers of all time. More than anyone of the silent era, he recognized the potential of movies as an expressive medium. During that time, his achievements were momentous. In 191ou sell the value and uniqueness of it.

Next - use direct mail postcards to promote the value of this unique (and free) document, and point to the web page where it can be downloaded.

Lastly - have a web-based lead-capturing system in place to collect name and email address of interested prospects. One easy way to do this is to put the document online, use a newsletter sign-up box on the web page, and then send a link to the document via auto-responder confirmation message.

Keys to Success

• You must start with a valuable item. Valuable doesn't have to mean expensive -- it just needs to be something your key prospects would want, like helpful information.
• You must use the direct mail piece to promote the value of the item. Don’t veer off course here. Focus on the item of interest and explain its value completely and clearly.
• You must make the download easy to find and retrieve. Don't give a long list of website navigation instructions. Make a specific, easy-to-type landing page for the item.
• You must have a lead-capturing mechanism in place. Otherwise, you're giving information away but gaining nothing.
How Do Investors Read Business Plans
There are hundreds of thousands of business plans floating around and attempting to find a funding home. I receive hundreds of business plans annually myself, and can definitely state that 99% of these documents are laughable as presentationerested prospects. One easy way to do this is to put the document online, use a newsletter sign-up box on the web page, and then send a link to the document via auto-responder confirmation message.

Keys to Success

• You must start with a valuable item. Valuable doesn't have to mean expensive -- it just needs to be something your key prospects would want, like helpful information.
• You must use the direct mail piece to promote the value of the item. Don’t veer off course here. Focus on the item of interest and explain its value completely and clearly.
• You must make the download easy to find and retrieve. Don't give a long list of website navigation instructions. Make a specific, easy-to-type landing page for the item.
• You must have a lead-capturing mechanism in place. Otherwise, you're giving information away but gaining nothing.
Is Medical Factoring Right for Your Medical Office?
If you own a medical office that is growing, sooner or later you’ll run into cash flow issues. Unfortunately, every business that is growing – regardless of industry – runs into them.When faced with cash flow problems, most medical ofan expensive -- it just needs to be something your key prospects would want, like helpful information.
• You must use the direct mail piece to promote the value of the item. Don’t veer off course here. Focus on the item of interest and explain its value completely and clearly.
• You must make the download easy to find and retrieve. Don't give a long list of website navigation instructions. Make a specific, easy-to-type landing page for the item.
• You must have a lead-capturing mechanism in place. Otherwise, you're giving information away but gaining nothing.
Information as a Competitive Advantage – Part 4, Information as a Service to the Customer
Availability of rich information on products and services, can contribute positively to the Customer experience and the Customer perception on the Business maturity. Informative support on the buying experienceThe customer ou must make the download easy to find and retrieve. Don't give a long list of website navigation instructions. Make a specific, easy-to-type landing page for the item.
• You must have a lead-capturing mechanism in place. Otherwise, you're giving information away but gaining nothing.

Your prospect has gained some valuable information (which also serves to promote your business, by the way), and you've gained a way to contact them. Everyone gets something.

It's easy. It's affordable. It's measurable.

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