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Digg it UP - 25 Ways To Make Your Next Direct Mail Campaign Work
It is certainly no secret that stress is a fact of daily life ad is especially true in the small business workplace. And what makes it worse is most small business owners must face the challenges alone or with little or no support systems. A strategic thinking small business owner knows that he or she must
Give compelling, specific reasons why your company is the right choice, superior, etc.
Offer a free audio tape, video, catalogue, etc.
Include an eavesdrop line – recorded testimonials that clients can h
Six months into our coaching, Jana shared that she was scared. She had been investing hand-over-fist in her marketing campaigns and still hadn’t seen any new revenue coming in. The fear was building up, the debt was starting to feel insurmountable, and Jana was getting overwhelmed.At first, I was stump
Have a strong, powerful headline that promises a benefit.
Offer a strong guarantee or warranty.
Put a dollar value on free offers. Example: “$500 off Your New Deck!”.
Have a strong call to action – “Call now”.
Offer free information – a consumer guide, free report, design guide, etc.
Include your address.
Include a toll-free number.
For a large ad, use a coupon. Give the coupon a headline that affirms positive action. Example: “Yes, I’d like to cut my energy costs by 50% or more.”
Give the reader multiple response options – call, fax, mail, email.
Use graphics that make the ad easy to read.
Include your web site address.
For a smaller ad, put a coupon border around the entire ad.
Give compelling, specific reasons why your company is the right choice, superior, etc.
Offer a free audio tape, video, catalogue, etc.
Include an eavesdrop line – recorded testimonials that clients can he
It’s very easy to take the everyday electric motor for granted. Some may not even think much of it; they just know what it does. It may be small in your but it’s very intricate. Some common places where you will find an electric motor include table saws, wheel chairs, and electric vehicles, which are just
Have a strong, powerful headline that promises a benefit.
Offer a strong guarantee or warranty.
Put a dollar value on free offers. Example: “$500 off Your New Deck!”.
Have a strong call to action – “Call now”.
Offer free information – a consumer guide, free report, design guide, etc.
Include your address.
Include a toll-free number.
For a large ad, use a coupon. Give the coupon a headline that affirms positive action. Example: “Yes, I’d like to cut my energy costs by 50% or more.”
Give the reader multiple response options – call, fax, mail, email.
Use graphics that make the ad easy to read.
Include your web site address.
For a smaller ad, put a coupon border around the entire ad.
Give compelling, specific reasons why your company is the right choice, superior, etc.
Offer a free audio tape, video, catalogue, etc.
Include an eavesdrop line – recorded testimonials that clients can h
Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.Many times the ideas are clever and cute but you should weigh the ups and downs of every offer before you dig out the checkbook. Most of these in-town-for-a-day people want their cash up front.
Offer free information – a consumer guide, free report, design guide, etc.
Include your address.
Include a toll-free number.
For a large ad, use a coupon. Give the coupon a headline that affirms positive action. Example: “Yes, I’d like to cut my energy costs by 50% or more.”
Give the reader multiple response options – call, fax, mail, email.
Use graphics that make the ad easy to read.
Include your web site address.
For a smaller ad, put a coupon border around the entire ad.
Give compelling, specific reasons why your company is the right choice, superior, etc.
Offer a free audio tape, video, catalogue, etc.
Include an eavesdrop line – recorded testimonials that clients can h
So is pixel advertising just another fad... here today and gone tomorrow? No one really knows for sure, but right now it's one of the hottest online advertisement mediums.But in order for pixel advertising to have any kind of real staying power, people will have to do more with the concept than just i
Give the reader multiple response options – call, fax, mail, email.
Use graphics that make the ad easy to read.
Include your web site address.
For a smaller ad, put a coupon border around the entire ad.
Give compelling, specific reasons why your company is the right choice, superior, etc.
Offer a free audio tape, video, catalogue, etc.
Include an eavesdrop line – recorded testimonials that clients can h
The internet has opened huge doors for the entrepreneurial spirit. It is no longer necessary to achieve new business ventures in the brick and mortar tradition with astronomical start up costs, franchise fees, stocked inventory, and employees. It is now possible for every individual who desires to start their
Give compelling, specific reasons why your company is the right choice, superior, etc.
Offer a free audio tape, video, catalogue, etc.
Include an eavesdrop line – recorded testimonials that clients can hear on tape or a voice line.
Have a strong offer. Bright line rule: the better the offer, the better the response.
Include your personal or company “story”.
Include your photo with a photo caption – people like to see who’s “talking” to them to see if they look friendly and trustworthy. Smile!
Avoid “me-me-me, we-we-we” speak. Be YOU oriented. Example: “we do top quality work” changes to “you get first-class workmanship”.
Each feature has a benefit. Example: Change “we’ve been in business for 10 years” to “our 10 years of experience means your project will be done right, the first time”.
Change terminology to create more value. Example: “free estimate” becomes “Free project feasibility study”. Explain the difference.
Include a deadline or expire date for your offer.
Limited supply: create urgency by having a finite number of appointments per week, free gifts, free info, etc.
Make your phone number large, bold, and easy to read.
Placement – plac
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