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  • Digg it UP - Get Personal: Letters vs. Direct Mail

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    there are times when you can – and should – send out highly personal letters to
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    One of the reasons direct mail works is the personal aspect. It’s ostensibly a letter from you to your prospect. Because of this, the more personal you make it, the better your response will be.

    If you’re mailing to 100,000 people, putting your prospect’s name on your letter is about as personal you can get. But there are times when you can – and should – send out highly personal letters to

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    If you’re mailing to 100,000 people, putting your prospect’s name on your letter is about as personal you can get. But there are times when you can – and should – send out highly personal letters to

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    If you’re mailing to 100,000 people, putting your prospect’s name on your letter is about as personal you can get. But there are times when you can – and should – send out highly personal letters to

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    tting your prospect’s name on your letter is about as personal you can get. But there are times when you can – and should – send out highly personal letters to
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    When was the last time you received a handwritten note from a business associate? It may be that it was too long ago for you to remember. On the other hand, if you have got
    there are times when you can – and should – send out highly personal letters to individual prospects.

    Say you sell gardening supplies, and driving to work one day you notice a home with a lovely garden, but dying roses. You find out who the owner is and send her a letter complimenting her on her wonderful garden, along with tips on rose care. Or, you meet a prospect at a business networking

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