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Digg it UP - Extreme Results: How To Use Direct Mail To Pull Double Digit Response Rates and Close Sales Fast
Medical billers and coders are in high demand among the allied health occupations. According to the US Bureau of Labor Statistics (BLS), health information technicians are one of the 10 fastest-growing allied health occupations. It is a challenging, interesting career where you are compensated according to your level of skills and how effectively you use them.Medical billers and coders know this and feel good about the support they provide to physicians, clinics, hospitals, and patients. They know they play an important role in the business office where they are employed. Their work consists of submitting the proper documentation to a number of insurance companies and federal agencies for reimbursement in order for their employer to financially succeed and avoid fraud charges. Their specialized training and expertise lets them find work any place, any time. Numerous opportunities for trained individuals exist in medical offices, clinics, hospitals, insurance companies, and in form of freelance home-based businesses. Advancement opportunities are unlimited!The U.S. Department of Labor states that continued employment growth for medical coders and billers is spurred by the increased medical needs of an aging population and the number of health practitioners. The Occupational Outlook Handbook reports that earnings vary widely and pay levels are governed chiefly by experience and qualifications.Healthcare Careers Offer Job Security, Personal Satisfaction, Challenges, and Rewarding ExperiencesMany interested in a career in the hea
Step one: Message In a Bottle
CSi Complete’s first ma
Hopefully you have a pretty good idea that ad agency reality tells you that agencies are NOT waiting patiently for your arrival. As wonderful a writer as your family and your friends have convinced you that you are, agencies will somehow survive without you.This is hardly professional sports where athletes are groomed to 'come up' at a certain point to pay back his or her investment the teams has made in them.Noooooooo.This is you swimming, largely by yourself, under your own power, trying to get to the shore. And no one really caring if you drown or you don't.That's ad agency reality.But as long as you know this going in, it won't throw you. Think for a second...you're about to invest yourself into getting a memorable portfolio tegether to get the job you know you're going to love. Here's the thing...That's YOUR reality. No one from our side cares how long it took or how many computers you literally threw across rooms or how many pots of coffee you blazed through to get that poertfolio in front of us.We care about our lives. And our business issues and immediate decisions. Hey, I've got myh client in Chicago on line 6 about some radio spots that were paid for and never written so they never ran and you think I care about your portfolio?This is your new reality:"I will get to it when I get to it." "So email me once in a while...NOT EVERY DAY" "...keep in touch with my secretary or assistant (sorry)" "please STOP sending me reminders"Yes, you and all of your dreams of g
When you take your marketing to the extreme many people will love it and a few will hate it. But you won’t be ignored. With a well thought out, well executed extreme marketing program it’s a good bet you’ll pull a response rate in the double digits –- and, close business relatively fast.
Extreme marketing: A case study
Positive Response helped a leading call center operation put together an extreme marketing program targeting collision repair shops nationwide. What I’m going to do now is share with you the pertinent details of this campaign. Then I’ll give you a few specific ideas about how you can use a similar approach to generate leads and sales for your business, plus a few other direct marketing nuggets.
CSi Complete, (www.csicomplete.com) is the leading provider of phone-based customer satisfaction indexing services to the collision repair industry. After getting their attention –- and a meeting –- with my own extreme marketing efforts they engaged Positive Response to help them put together their program.
John Webb, Vice President of Marketing for CSi, reasoned this way: "It worked on me. So I figured it might work on somebody else. They [the mailers] are creative and impossible to ignore." What we decided on for CSi was a three-step campaign aimed at 300 collision repair businesses throughout the United States.
Step one: Message In a Bottle
CSi Complete’s first mai
Getting a job in the film industry can be very challenging. It is not like other industries, which are based upon how well your resume is written or how well you interview. Industry jobs are very lucrative and highly sought after. This is in part because they can be very rewarding experiences presenting the opportunity for travel, glamour and fame. Although not advertised, most of these positions are secured through social networks, referrals and word of mouth. So being a social butterfly can be to your advantage.Most people in the industry are looking to employ dependable, honest and hard working people. It is not an industry that is conducive to working with newcomers. When money is at stake and people’s reputation on the line, no one wants to try the new gal or guy. In addition, it can be an industry where the turnover rate is very high. Start out first with preparing a good resume one which focuses on your particular expertise. List previous productions you’ve worked on before. If you are just starting out try working on some student projects or intern positions to build your resume. You can get some great resume and interview tips at: www.careerstrategies.blogspot.com. Next, here are some killer techniques that will help you get your first gig.Develop a social network. These are usually friends and family members working in the industry or know of someone who is working. Keep in contact with them through email and phone calls. If there is a new project or open position they are likely to spread the word. A great way to make these con
Extreme marketing: A case study
Positive Response helped a leading call center operation put together an extreme marketing program targeting collision repair shops nationwide. What I’m going to do now is share with you the pertinent details of this campaign. Then I’ll give you a few specific ideas about how you can use a similar approach to generate leads and sales for your business, plus a few other direct marketing nuggets.
CSi Complete, (www.csicomplete.com) is the leading provider of phone-based customer satisfaction indexing services to the collision repair industry. After getting their attention –- and a meeting –- with my own extreme marketing efforts they engaged Positive Response to help them put together their program.
John Webb, Vice President of Marketing for CSi, reasoned this way: "It worked on me. So I figured it might work on somebody else. They [the mailers] are creative and impossible to ignore." What we decided on for CSi was a three-step campaign aimed at 300 collision repair businesses throughout the United States.
Step one: Message In a Bottle
CSi Complete’s first ma
“These days, corporate theater adds more to a presentation than most anything else can do. No one gives attendees a stale speaker, a basic presentation or a humdrum environment. It’s all about the lights, camera and action. Interactive theater is the way to go.” - Event Solutions magazine, Feb 2002Many businesses are looking to using corporate theater to invigorate and stimulate their audiences at trade shows, launches, conferences and networking events.Corporate theater can creatively communicate a message using devices that are not traditionally associated with the corporate arena. It can come in many different forms. Examples of corporate theater include combining performing arts and entertainment with a relevant business message. Movement, humour, song, dance, visual effects, music and lighting are employed to highlight a message, introduce a product or create anticipation and motivation for corporate events. Concept:Magic stages our own brand of corporate theatre in the form of Branded Entertainment for Corporate Events. Ideas for Corporate Theater For those new to this cutting edge marketing medium, here are some suggestions that you might like to consider for your next marketing event.Circus-type Acts Circus-type acts like Cirque De Soleil performers astound and captivate audiences with their amazing featsof human physical skill. By selecting acts that represent desired messages or keywords, the visual metaphors of these messages can be subtly
CSi Complete, (www.csicomplete.com) is the leading provider of phone-based customer satisfaction indexing services to the collision repair industry. After getting their attention –- and a meeting –- with my own extreme marketing efforts they engaged Positive Response to help them put together their program.
John Webb, Vice President of Marketing for CSi, reasoned this way: "It worked on me. So I figured it might work on somebody else. They [the mailers] are creative and impossible to ignore." What we decided on for CSi was a three-step campaign aimed at 300 collision repair businesses throughout the United States.
Step one: Message In a Bottle
CSi Complete’s first ma
The temptation to lie on a resume is great! How can it hurt if I stretch the truth a bit? Employers see lots of resumes. How are they going to know who lies and who doesn't?Whoa! Let's stop a minute and reflect on what lies can REALLY do on a resume.1. Lying and stretching the truth may come out anyway. You, job seeker, might exaggerate to the wrong people and get caught LYING!2. Are you so unsure of yourself that you have to LIE to get a job? Poor you!3. MANY, if not all employers who find out the truth behind a lie will dismiss you on the spot.4. Why lie? If your accomplishments and skills seem below par, better to tell that to an interviewer than to be seen as a LIAR!Finally, a lie makes you feel guilty, Ethically, you, job seeker, need all of the positive parts of yourself to get a new job. Omit lies to yourself and get onto finding a good job without falsifying anything.Lying on a resume deserves the file 13 we all know about. Keep your head up high and know yourself as a truth teller, not the liar who falls from grace eventually, especially on a job. Your mom was right, don't LIE!Go to: Ezinearticles.com to read my latest job search article! "Do You Have a 'Hotsy-Totsy' Resume?" Marilyn J. Tellez, M.A. (509) 469-3514 Email: doitnow@nwinfo.net Web: www.doitnowcareers.info
John Webb, Vice President of Marketing for CSi, reasoned this way: "It worked on me. So I figured it might work on somebody else. They [the mailers] are creative and impossible to ignore." What we decided on for CSi was a three-step campaign aimed at 300 collision repair businesses throughout the United States.
Step one: Message In a Bottle
CSi Complete’s first ma
Have you ever wondered whether you're cut out to be an entrepreneur? Nurses sometimes tell me they aren't sure if their nursing career has prepared them to start and succeed in their own legal nurse consultant practice. Yet even the most routine nursing job is full of life lessons that apply to the business world.My first job as an intensive care nurse in a major medical center prepared me for business success. Subsequent jobs reinforced those early messages. I invite you to look closely at your own nursing career and discover the lessons that will help you succeed as a legal nurse consultant.Success Lesson 1 — Find Your Passion and Turn It into a BusinessAs much as I loved my work with critically ill patients and their families, my inner voice told me I wouldn't be working in a hospital forever. As a young nurse, the vision of myself working in the ICU at age 40, 50 or 60 just wouldn't come into focus.With only 6 years of nursing experience, I left the hospital and started my legal nurse consultant business. From there, I listened to my inner voice and reconnected with my first passion teaching. At age 8, I spent hours every day teaching an imaginary class. Today I am privileged to teach, coach and mentor nurses to live their career dreams. I turned my passion into a business, and since then I haven't worked a single day.Listen to your inner voice, and you will find your passion. Many nurses have reconnected to their passion through legal nurse consulting, a choice unknown to them before they took my program.<
Step one: Message In a Bottle
CSi Complete’s first mailer was a Message In a Bottle –- a 32-ounce squeeze water bottle like the type you would take to the gym. The outside of the bottle was printed with an eye-catching graphic along with their logo and complete contact information.
Inside the bottle, which also served as the envelope, was a letter. The headline on the letter read, “Thirsty for more repair orders? Get ready to drink up!” Body copy talked about the many benefits of using the firm’s CSI services.
More importantly, the letter offered readers a free gift for talking with the company’s Director of Sales, and 13 months of service for the price of 12 if they signed up for CSi’s service by a specific date.
Step two: Bank bag mailing
Approximately a week later CSi sent out a second mailer. Mailer two was a 5.5” x 10.5” bank pouch imprinted with the words, “PUT MORE MONEY IN THE BANK.” It arrived in a 9-by-12-inch full-window envelope with the imprinted side of the pouch facing the window.
(Another attention-grabbing way of mailing this item is to mail it without using an envelope. To do this you simply tape down the zipper-pull and affix a mailing label and postage to the blank side.)
Inside the pouch was a letter. This time the headline read, “How to write more repair orders while lowering your overhead and improving workplace performance. And you
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