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Digg it UP - Barking for Referrals
Market Penetration - Analyze Your Geographic Business Base ations of pets to her. She was trusted. What better prospects than former smiling customers.Market penetration is an important concept in business planning and development. When you think in terms of market penetration you are figuring out they type and number of client you need in order to meet your revenue projections. Your market penetration strategy must also consider the types of businesses in terms of your geographic location.You can't simply choose your market penetration st “How do I get started,” Jan asked, “should I send out an announcement letter? Announcement letters do just that, make announcements. As a financial planner, Jan needs that personal touch. She was encouraged to select four or five of her very favorite clients and then to call them to schedule time to have coffee with each. Her goal was to Selecting Wire Guides Many sales people have no idea of what to do to be successful. Their employer has trained them in the product or service information, but hasn’t spent time teaching them how to sell. The worst companies just say, “Here’s the yellow pages, now go call people for the rest of this afternoon.”One of the criteria in selecting wire guides is the hardness value. Ultra hard materials such as high alumina and tungsten carbide are preferred over plastics or steel. Figure 1 shows the Vickers hardness of the ultra hard materials that we use and their fracture toughness:Figure 1Another criterion in selecting wire guides is the surface finish, which attributes to the guides' coeffic Jan has just been licensed as a financial planner. From her previous life as a dog groomer, this is a huge change, but one that she welcomes. She seems to have a knack for the information and easily passed her exams to be licensed. But now she’s in the dumps. She’s gone from being at the top of the world to the very depth of the deepest valley. Why? No one wants to see her. In fact they run away from her when they are nice and when they’re not, they’re rude. Jan sits at her desk all day long, dialing and hoping that she can find someone who will answer the phone and be interested in what she has to say. Unfortunately, there are not many of those. Jan is afraid she is going to lose her job. Jan will be more successful and keep that job if she decides who she is going to sell to. Selling to the whole world is frustrating, unproductive and time consuming. To start, she might want to select one or two markets to focus her efforts for the next six to twelve months. As a very successful dog groomer for 15 years, Jan had hundreds of satisfied customers. She could use that former client base as a starting point. When asked if she had contacted those former clients, Jan stepped back and said, “No, I couldn’t do that. They are from a separate world from where I’m at now. It’s a world I’ve left behind.” After more conversation, Jan realized that she was squandering opportunity. Her past clients were loyal, having brought several generations of pets to her. She was trusted. What better prospects than former smiling customers. “How do I get started,” Jan asked, “should I send out an announcement letter? Announcement letters do just that, make announcements. As a financial planner, Jan needs that personal touch. She was encouraged to select four or five of her very favorite clients and then to call them to schedule time to have coffee with each. Her goal was to Credibility - Without It You're NOWHERE he seems to have a knack for the information and easily passed her exams to be licensed. But now she’s in the dumps. She’s gone from being at the top of the world to the very depth of the deepest valley. Why? No one wants to see her. In fact they run away from her when they are nice and when they’re not, they’re rude. Jan sits at her desk all day long, dialing and hoping that she can find someone who will answer the phone and be interested in what she has to say. Unfortunately, there are not many of those. Jan is afraid she is going to lose her job.Internet marketers, when making a list of the things they think they need in order to successfully run an Internet business usually include the following:1. A Web Site 2. Ads 3. Articles 4. Money For Promotion 5. A Product 6. An E-ZineAnd the list goes on and on. But 95% of them forget one thing, and it's probably the one most important thing you need to have if Jan will be more successful and keep that job if she decides who she is going to sell to. Selling to the whole world is frustrating, unproductive and time consuming. To start, she might want to select one or two markets to focus her efforts for the next six to twelve months. As a very successful dog groomer for 15 years, Jan had hundreds of satisfied customers. She could use that former client base as a starting point. When asked if she had contacted those former clients, Jan stepped back and said, “No, I couldn’t do that. They are from a separate world from where I’m at now. It’s a world I’ve left behind.” After more conversation, Jan realized that she was squandering opportunity. Her past clients were loyal, having brought several generations of pets to her. She was trusted. What better prospects than former smiling customers. “How do I get started,” Jan asked, “should I send out an announcement letter? Announcement letters do just that, make announcements. As a financial planner, Jan needs that personal touch. She was encouraged to select four or five of her very favorite clients and then to call them to schedule time to have coffee with each. Her goal was to Market Yourself Into Direct Marketing Jobs ested in what she has to say. Unfortunately, there are not many of those. Jan is afraid she is going to lose her job.When it’s job hunting time, too many candidates for direct marketing jobs forget everything they’ve learned about selling a product and think in terms of getting a job. If anyone should have an easy time of getting a job, it’s the direct marketing specialist, no? After all, what is job hunting but selling the most important product you have to offer – yourself? When you stop thinking in terms job see Jan will be more successful and keep that job if she decides who she is going to sell to. Selling to the whole world is frustrating, unproductive and time consuming. To start, she might want to select one or two markets to focus her efforts for the next six to twelve months. As a very successful dog groomer for 15 years, Jan had hundreds of satisfied customers. She could use that former client base as a starting point. When asked if she had contacted those former clients, Jan stepped back and said, “No, I couldn’t do that. They are from a separate world from where I’m at now. It’s a world I’ve left behind.” After more conversation, Jan realized that she was squandering opportunity. Her past clients were loyal, having brought several generations of pets to her. She was trusted. What better prospects than former smiling customers. “How do I get started,” Jan asked, “should I send out an announcement letter? Announcement letters do just that, make announcements. As a financial planner, Jan needs that personal touch. She was encouraged to select four or five of her very favorite clients and then to call them to schedule time to have coffee with each. Her goal was to Electronic Document Management years, Jan had hundreds of satisfied customers. She could use that former client base as a starting point.Electronic Document Management has been widely accepted as the practice of creating and storing documents. What lacks common acceptance is the need to retrieve, archive and sort documents as per requirements. With real estate costs climbing feverishly, and businesses process becoming more and more complex and demanding, the need to implement an integrated electronic document managementsystem i When asked if she had contacted those former clients, Jan stepped back and said, “No, I couldn’t do that. They are from a separate world from where I’m at now. It’s a world I’ve left behind.” After more conversation, Jan realized that she was squandering opportunity. Her past clients were loyal, having brought several generations of pets to her. She was trusted. What better prospects than former smiling customers. “How do I get started,” Jan asked, “should I send out an announcement letter? Announcement letters do just that, make announcements. As a financial planner, Jan needs that personal touch. She was encouraged to select four or five of her very favorite clients and then to call them to schedule time to have coffee with each. Her goal was to Become An Aviation Pilot ations of pets to her. She was trusted. What better prospects than former smiling customers.If you love traveling, have a heart for adventure, and enjoy seeing cities from a vantage point high above the clouds, a career as an aviation pilot may be right for you. Thanks to growth in the aviation industry, job opportunities for pilots abound. In fact, aspiring pilots can find jobs with either commercial airlines or corporations that own their own private jets. With many of the military av “How do I get started,” Jan asked, “should I send out an announcement letter? Announcement letters do just that, make announcements. As a financial planner, Jan needs that personal touch. She was encouraged to select four or five of her very favorite clients and then to call them to schedule time to have coffee with each. Her goal was to find out more about these people, and what kind of help they needed (besides dog grooming!) She was also instructed NOT to sell her services. Several months after meeting an old customer for coffee, this previous customer called Jan when she changed jobs and needed someone to help her transfer her 401K from the old employer. She told Jan, “I’m so glad to be using your services again, because you were always so good to me in the past. There are two lessons to be learned from Jan. It’s easier to focus on a group of people who have something in common. When you meet with them individually, you gain more knowledge about them and the group they are involved with. As you learn more about them, they also learn more about you, and from their perspective you become the expert. The second lesson is that if you stay in touch with people from your past, they not only can help you, but are willing to help you to be successful in the future. NOW, which market have YOU selected to pursue?
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