k in the same way as I do and they all appear to be very successful. The reasons are simple. We all stand in the right traffic lanes. We all work smart rather than hard. We focus on building good, two-way communication, relationships with our clients. We offer good value to our clients. We charge high fees, which we can do because we offer good value.

Nowadays I am spending more and more of my time on mak

Probably the greatest single lesson I have learned in some forty years in business is to focus my marketing efforts on good clients.

When I think about networking I focus on niche markets. For my Business Coaching business I focus on Blue Chip companies. The reasons for this are simple. They are good clients because: 1. They have a lot of people who will probably benefit from my coaching. 2. They are accustomed to paying the high level of fees that I charge. 3. Generally speaking they pay their accounts on time.

That said, they are, of course, a great deal more difficult to penetrate. I guess I was fortunate in having a good grounding in marketing before I came in to Business Coaching. This meant that I thought about the best ways of gaining entrees into big companies in a logical and creative way.

The fact that I now have an almost exclusively blue-chip client list is the reward for a lot of hard thinking before I started out. It is also the result of what I would describe as a lot of intelligent work once I got going.

One of the questions I asked myself at the outset was: “Do I want a large client list or a smaller list of good clients?”

The answer had to be A Smaller List of Good Clients. I planned to run a one-man-band business so the client list had to be kept to manageable proportions.

The policy of focussing on niches of blue chip clients has paid of handsomely. I actually spend very little time on networking. Perhaps only 20 minutes a week. One hour a week top whack. But it pays of handsomely the way I do it.

I have to say that I have only come across a very few people who network in the same way as I do and they all appear to be very successful. The reasons are simple. We all stand in the right traffic lanes. We all work smart rather than hard. We focus on building good, two-way communication, relationships with our clients. We offer good value to our clients. We charge high fees, which we can do because we offer good value.

Nowadays I am spending more and more of my time on mak

stomed to paying the high level of fees that I charge. 3. Generally speaking they pay their accounts on time.

That said, they are, of course, a great deal more difficult to penetrate. I guess I was fortunate in having a good grounding in marketing before I came in to Business Coaching. This meant that I thought about the best ways of gaining entrees into big companies in a logical and creative way.

The fact that I now have an almost exclusively blue-chip client list is the reward for a lot of hard thinking before I started out. It is also the result of what I would describe as a lot of intelligent work once I got going.

One of the questions I asked myself at the outset was: “Do I want a large client list or a smaller list of good clients?”

The answer had to be A Smaller List of Good Clients. I planned to run a one-man-band business so the client list had to be kept to manageable proportions.

The policy of focussing on niches of blue chip clients has paid of handsomely. I actually spend very little time on networking. Perhaps only 20 minutes a week. One hour a week top whack. But it pays of handsomely the way I do it.

I have to say that I have only come across a very few people who network in the same way as I do and they all appear to be very successful. The reasons are simple. We all stand in the right traffic lanes. We all work smart rather than hard. We focus on building good, two-way communication, relationships with our clients. We offer good value to our clients. We charge high fees, which we can do because we offer good value.

Nowadays I am spending more and more of my time on mak

The fact that I now have an almost exclusively blue-chip client list is the reward for a lot of hard thinking before I started out. It is also the result of what I would describe as a lot of intelligent work once I got going.

One of the questions I asked myself at the outset was: “Do I want a large client list or a smaller list of good clients?”

The answer had to be A Smaller List of Good Clients. I planned to run a one-man-band business so the client list had to be kept to manageable proportions.

The policy of focussing on niches of blue chip clients has paid of handsomely. I actually spend very little time on networking. Perhaps only 20 minutes a week. One hour a week top whack. But it pays of handsomely the way I do it.

I have to say that I have only come across a very few people who network in the same way as I do and they all appear to be very successful. The reasons are simple. We all stand in the right traffic lanes. We all work smart rather than hard. We focus on building good, two-way communication, relationships with our clients. We offer good value to our clients. We charge high fees, which we can do because we offer good value.

Nowadays I am spending more and more of my time on mak

planned to run a one-man-band business so the client list had to be kept to manageable proportions.

The policy of focussing on niches of blue chip clients has paid of handsomely. I actually spend very little time on networking. Perhaps only 20 minutes a week. One hour a week top whack. But it pays of handsomely the way I do it.

I have to say that I have only come across a very few people who network in the same way as I do and they all appear to be very successful. The reasons are simple. We all stand in the right traffic lanes. We all work smart rather than hard. We focus on building good, two-way communication, relationships with our clients. We offer good value to our clients. We charge high fees, which we can do because we offer good value.

Nowadays I am spending more and more of my time on mak

k in the same way as I do and they all appear to be very successful. The reasons are simple. We all stand in the right traffic lanes. We all work smart rather than hard. We focus on building good, two-way communication, relationships with our clients. We offer good value to our clients. We charge high fees, which we can do because we offer good value.

Nowadays I am spending more and more of my time on making videos about how I have built my business so that other people can simply go to my web site and get good practical advice straight from the horse’s mouth.