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    Do Marketers Need To Be Different To Be Direct?
    TARGETING & SEGMENTATION Introductory marketing teaches us to make several assumptions and generalisations on the market. Top on that list, it is vital for a brand to narrow its target audience down to a set of demographic qualities based on age, sex, income etc. Even a brand like Coca-Cola, which has near universal appeal, targets their product toward youth. Beyond the target market there will be a number of market segments, again defined by geo-demographic characteristics. In traditional marketing, defining a market and its segments will build
    ags are less than $10 and will increase your networking results 500%. Guaranteed!

    9. Act as host/hostess. Approach the person standing alone and introduce them to others.

    10. Ask people about their business and what type of customers and connections they are looking for. If you know of a contact for them, offer it. Take their card and write down the information and promise to get back to them. Then do it! They will be impressed and they will want to return the favor.

    11. Take plenty of business cards. How to Get Paid
    When I first started my business, a colleague suggested to me that I bill my clients based on the results I created for them. It was an appealing idea at the time - after all, who wouldn't take me up on that offer, and so long as I performed, I'd get paid. Sounds too good to be true? It probably is. Here's an article that discusses charging models and why being paid on results, popular as this is becoming, may not be your best option.I'm currently reading Alan Weiss's book - "Million Dollar Consulting", in which he has a section dedicated

    There is no other place that more embraces unabashed promotion than networking events such as Chamber of Commerce Mixers (sometimes called "Sundowners" or "Business After Five") or other business-oriented events. Unlike social situations, it is expected that everyone will be "talking shop", exchanging business cards and a lot of connections can be made. Most Chamber Mixers are open to the public, and they are an inexpensive way to meet a lot of people. Remember these tips when attending any networking event:

    1. You are not there to eat. You can't talk about business with your mouth full, or shake hands with greasy fingers. Try to eat a snack first, so you don't arrive ready to inhale the cheese tray.

    2. Have a goal for the event. Sample: I will collect cards from 5 prospects and 10 strategic partner potentials. Don't leave before reaching or exceeding your goal.

    3. Arrive early. Meet the staff of the sponsoring organization. They are very knowledgeable and good resources to know. They can introduce you to the movers & shakers of the organization.

    4. Spend no more than 5 minutes with any one person. Your time is limited. Determine quickly who you want to follow up with, ask for their card, then move on. Building rapport comes later.

    5. Know your 30-second promotional. Practice it. Learn different "sound bites", and "bullet points", so you can be concise and exact. If it is not provocative enough to raise their curiosity and request more information, either it's not good enough, or they are not interested. You're done there.

    6. Ignore your friends, unless they are with someone you don't know. Remember the "5 Minute Rule."

    7. Don't sit down. It is too difficult to extricate yourself and move on to a different group. Keep moving. There is usually a lively crowd at the bar or in the food line.

    8. Invest in a custom a nametag that states Your Company Name in large font with your name below. (Your industry or business is what is of initial interest to others.) Custom name tags are less than $10 and will increase your networking results 500%. Guaranteed!

    9. Act as host/hostess. Approach the person standing alone and introduce them to others.

    10. Ask people about their business and what type of customers and connections they are looking for. If you know of a contact for them, offer it. Take their card and write down the information and promise to get back to them. Then do it! They will be impressed and they will want to return the favor.

    11. Take plenty of business cards. The Importance of the Unreasonable Man
    Almost every person in the world takes a certain pride in being a reasonable person. They will make prudent choices based on their background and attitudes. The safe decision minimizes the chances of being wrong. No one likes to be wrong.The safe decision, however, carries little upside reward benefits. You are expected to pay your bills. Pay your taxes. Drive responsibly. Not yell fire in a theatre. Doing these things nets you no special extras.All of the great ideas or advances in history have evolved from unsafe, unconventional id/strong> You can't talk about business with your mouth full, or shake hands with greasy fingers. Try to eat a snack first, so you don't arrive ready to inhale the cheese tray.

    2. Have a goal for the event. Sample: I will collect cards from 5 prospects and 10 strategic partner potentials. Don't leave before reaching or exceeding your goal.

    3. Arrive early. Meet the staff of the sponsoring organization. They are very knowledgeable and good resources to know. They can introduce you to the movers & shakers of the organization.

    4. Spend no more than 5 minutes with any one person. Your time is limited. Determine quickly who you want to follow up with, ask for their card, then move on. Building rapport comes later.

    5. Know your 30-second promotional. Practice it. Learn different "sound bites", and "bullet points", so you can be concise and exact. If it is not provocative enough to raise their curiosity and request more information, either it's not good enough, or they are not interested. You're done there.

    6. Ignore your friends, unless they are with someone you don't know. Remember the "5 Minute Rule."

    7. Don't sit down. It is too difficult to extricate yourself and move on to a different group. Keep moving. There is usually a lively crowd at the bar or in the food line.

    8. Invest in a custom a nametag that states Your Company Name in large font with your name below. (Your industry or business is what is of initial interest to others.) Custom name tags are less than $10 and will increase your networking results 500%. Guaranteed!

    9. Act as host/hostess. Approach the person standing alone and introduce them to others.

    10. Ask people about their business and what type of customers and connections they are looking for. If you know of a contact for them, offer it. Take their card and write down the information and promise to get back to them. Then do it! They will be impressed and they will want to return the favor.

    11. Take plenty of business cards. Record Management
    Record Management is the practice of identifying, classifying, archiving, preserving, and sometimes destroying records. There is an International Standard on records management, ISO 15489: 2001. This defines record management as, "The field of management responsible for the efficient and systematic control of the creation, receipt, maintenance, use and disposition of records, including the processes for capturing and maintaining evidence of and information about business activities and transactions in the form of records".The ISO defines a .

    4. Spend no more than 5 minutes with any one person. Your time is limited. Determine quickly who you want to follow up with, ask for their card, then move on. Building rapport comes later.

    5. Know your 30-second promotional. Practice it. Learn different "sound bites", and "bullet points", so you can be concise and exact. If it is not provocative enough to raise their curiosity and request more information, either it's not good enough, or they are not interested. You're done there.

    6. Ignore your friends, unless they are with someone you don't know. Remember the "5 Minute Rule."

    7. Don't sit down. It is too difficult to extricate yourself and move on to a different group. Keep moving. There is usually a lively crowd at the bar or in the food line.

    8. Invest in a custom a nametag that states Your Company Name in large font with your name below. (Your industry or business is what is of initial interest to others.) Custom name tags are less than $10 and will increase your networking results 500%. Guaranteed!

    9. Act as host/hostess. Approach the person standing alone and introduce them to others.

    10. Ask people about their business and what type of customers and connections they are looking for. If you know of a contact for them, offer it. Take their card and write down the information and promise to get back to them. Then do it! They will be impressed and they will want to return the favor.

    11. Take plenty of business cards. Your Job Search -- a Marketing Campaign?
    The successful job search is really just a personal marketing campaign. And the same techniques used in infomercials and junk mail can help you get hired, too.I'll prove it to you.First, let's define marketing. I like this definition: marketing is finding and getting customers.That sounds like a job search, doesn't it? Finding and getting a job.So, why not break from the pack -- and find a job faster -- by adapting and adopting some of the world's most effective marketing techniques?Here are three ways to do it.<trong>

    6. Ignore your friends, unless they are with someone you don't know. Remember the "5 Minute Rule."

    7. Don't sit down. It is too difficult to extricate yourself and move on to a different group. Keep moving. There is usually a lively crowd at the bar or in the food line.

    8. Invest in a custom a nametag that states Your Company Name in large font with your name below. (Your industry or business is what is of initial interest to others.) Custom name tags are less than $10 and will increase your networking results 500%. Guaranteed!

    9. Act as host/hostess. Approach the person standing alone and introduce them to others.

    10. Ask people about their business and what type of customers and connections they are looking for. If you know of a contact for them, offer it. Take their card and write down the information and promise to get back to them. Then do it! They will be impressed and they will want to return the favor.

    11. Take plenty of business cards. Auditioning As An Actor
    There are a couple of things every actor should know about auditioning. The Main tool besides their body of an actor is their voice.Get involved as much as you can in live performing to discover how your character ingredients come across to others. The deeper you go with a character the more believable the experience becomes for both the audience and yourself. Since ancient times men and women have practiced the art of acting- playing the role of a character in a story, for the entertainment of an audience.Acting schools are the perags are less than $10 and will increase your networking results 500%. Guaranteed!

    9. Act as host/hostess. Approach the person standing alone and introduce them to others.

    10. Ask people about their business and what type of customers and connections they are looking for. If you know of a contact for them, offer it. Take their card and write down the information and promise to get back to them. Then do it! They will be impressed and they will want to return the favor.

    11. Take plenty of business cards. But do not offer your card unless they request it!! (Foisting cards on people who don't want them is the #1 wrong thing people do!) Keep them in your right-hand jacket pocket along with a pen, and put the cards you receive in your left. I do not take a purse. Business cards, money, lipstick, & a pen are all I need for a 2-hour event.

    12. Follow-up the next day with a phone call. With a strategic partner potential, no selling! Instead, start building a relationship. Hint: You cannot build a relationship with someone if your first agenda is to sell to them. Instead, suggest that you can help each other build business. Very few people do this! They will remember you.

    You can build a very good database by attending just 2 or 3 events per month. Remember, you are not there to sell. You are there to learn about others and to pre-qualify them for future business relationships. Please take advantage of the free networking resources available at http://thelinksystem.com

    Copyright 2006 - Mindy J. Selinger. All Rights Reserved Worldwide. Reprint Rights: You may reprint this article as long as you leave all of the links active, do not edit the article in any way, give author name credit and follow all of the EzineArticles terms of service for Publishers.

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