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Silver Bullets to Getting Consumers to Remember Your Brand
The average American is bombarded with more than 3000 commercial messages daily, presumably responsible for the recent decline in money allocated to corporate advertising departments. American consumers senses are heightened to commercial advertising and are turning the page, tuning out the billboard, fast-forwarding the commercial and becoming more agitated at pop-ups.This is c
ou just don't even pay attThe average American is bombarded with more than 3000 commercial messages daily, presumably responsible for the recent decline in money allocated to corporate advertising departments. American consumers senses are heightened to commercial advertising and are turning the page, tuning out the billboard, fast-forwarding the commercial and becoming more agitated at pop-ups.This is c
Playing from the Blue Tees: Women in the Federal Government
Throughout the past decade, workplace diversity issues have allowed organizations to adjust their policies in response to the need for workplace equality in all aspects. As a result of the dynamic political, social and economic changes, some companies have willingly become more inclusive, integrating women, people of color, gays/lesbians, and individuals with disabilities into their wo
Did I get your attention? Or do you see so many advertisements with people giving free things away that you just don't even pay atteThroughout the past decade, workplace diversity issues have allowed organizations to adjust their policies in response to the need for workplace equality in all aspects. As a result of the dynamic political, social and economic changes, some companies have willingly become more inclusive, integrating women, people of color, gays/lesbians, and individuals with disabilities into their wo
Balancing the Personal and Professional You
Keeping your personal and professional lives balanced can be tricky when you are in sales or running your own business. While every person has a different definition of what living a balanced life means, every definition includes some variation of having enough time for family, community, and, of course, work.It has been said many times that if your life is in balance, your che
Or do you see so many advertisements with people giving free things away that you just don't even pay attKeeping your personal and professional lives balanced can be tricky when you are in sales or running your own business. While every person has a different definition of what living a balanced life means, every definition includes some variation of having enough time for family, community, and, of course, work.It has been said many times that if your life is in balance, your che
A Business In One Sentence
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.Using this same method for each ni
rtisements with people giving free things away that you just don't even pay attMarketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.Using this same method for each ni
Media Darlings: The Top Ten Do's and Don'ts of Working with the Press
There’s a saying in the newspaper business: Advertising is expensive—but editorial is priceless! This simple phrase speaks to the fact that readers trust and value any information they read in an article or column far more than any data they glean from an advertisement. Even when the facts presented in an article and an advertisement are identical, the results are the same. Positive ed
ing free things away that you just don't even pay attThere’s a saying in the newspaper business: Advertising is expensive—but editorial is priceless! This simple phrase speaks to the fact that readers trust and value any information they read in an article or column far more than any data they glean from an advertisement. Even when the facts presented in an article and an advertisement are identical, the results are the same. Positive ed
Your Job Search Is A Marketing Campaign (Part 2)
Here's a continuation of my article from a few months back on how the successful job search is really just a personal marketing campaign.To recap, the same marketing techniques that have sell billions of dollars worth of products and services on TV, in print and via direct mail can also help you find a job.All you have to do is look at the advertisements you see with an e
ou just don't even pay attention anymore? When is something worth paying for? Do you value something less when you got it for free?
Here's a continuation of my article from a few months back on how the successful job search is really just a personal marketing campaign.To recap, the same marketing techniques that have sell billions of dollars worth of products and services on TV, in print and via direct mail can also help you find a job.All you have to do is look at the advertisements you see with an e
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