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    What The Heck Is Right With You?
    Managers and bosses have to give feedback to the teams that they lead. The other day one of our hygienists remarked that she hated performance reviews because she worries that I'll tell her something about herself that she won't like. She generally gets very edgy to the point of almost panic before a review. I told her she never again has to worry about a performance review. I never tell anyone anything bad about themselves in a performance review. I generally go over all their strongest points first and then I may let them know where th
    eople enjoy reading about the superstars, but they relate closely to stories of members like themselves.

    Don't be surprised if "ordinary" members resist being interviewed, especially if they're also clients. They'll say, "I'm too shy," or, "Nobody wants to hear my story."

    But once they’re featured, they’re loyal for life. While living in New Mexico, I wro

    Vending Machine Sales - Can Be Profitable
    A lot of people are thinking that money is difficult to make in vending machines business sales or the profit is not high enough. Actually the sales of the machine greatly depends on its use and where you put it. You will need a business license or a permit in order to put your vending machine on the right location.The start up price for businesses such as in the vending machine field differs depending on the kind of vending machine that will be used. In most cases, people normally start with a single or two small machines like the can
    Your professional organization decides to send out a newsletter to the membership. They need an editor. Should you volunteer? After all, nobody reads these things, do they?

    That’s what I thought when I was asked to edit a newsletter for the very first time. y group consisted of consumer psychology researchers and marketing managers.

    “Just one thing,” I said to the group’s president. “Can I have a humor column?”

    “You can have anything. We’ve had 3 editors in one year. We’re desperate.”

    "Okay, but just for a year or so."

    Six years later, I looked back on this experience as one of the most fun and most rewarding of my career. Running a newsletter offers unique opportunities for self-promotion, networking and contributing uniquely to your organization. You create a vehicle for members to brag about themselves and each other. Along the way, you gain valuable exposure as a professional and as a writer.

    Since then I’ve written newsletters and newsletter columns for others, including a neighborhood association and a fitness center.

    Solo-preneur professionals often are surprised to discover the power of newsletters to help their organizations attract and retain members, as well as explode networking potential for themselves and their members. Here are 7 tips I like to share with my own clients.

    (1) For the best newsletter content, spotlight your members.

    Call them and ask, "May I interview you for a story?" People enjoy reading about the superstars, but they relate closely to stories of members like themselves.

    Don't be surprised if "ordinary" members resist being interviewed, especially if they're also clients. They'll say, "I'm too shy," or, "Nobody wants to hear my story."

    But once they’re featured, they’re loyal for life. While living in New Mexico, I wrot

    6 Ways To Creating a Talk Title That Pulls Clients In Like Crazy!
    One of the most popular questions I get from people is on how to generate even more leads to their business, get more exposure and visibility to attract more prospects that will eventually turn into paying clients.I’ve often said that the 3 best ways to attract clients quickly and consistently are:consistent networking, a stay-in-touch vehicle such as an ezine, and a Client Attractive signature talk. What’s a signature talk? It’s the one talk you give that y
    aid to the group’s president. “Can I have a humor column?”

    “You can have anything. We’ve had 3 editors in one year. We’re desperate.”

    "Okay, but just for a year or so."

    Six years later, I looked back on this experience as one of the most fun and most rewarding of my career. Running a newsletter offers unique opportunities for self-promotion, networking and contributing uniquely to your organization. You create a vehicle for members to brag about themselves and each other. Along the way, you gain valuable exposure as a professional and as a writer.

    Since then I’ve written newsletters and newsletter columns for others, including a neighborhood association and a fitness center.

    Solo-preneur professionals often are surprised to discover the power of newsletters to help their organizations attract and retain members, as well as explode networking potential for themselves and their members. Here are 7 tips I like to share with my own clients.

    (1) For the best newsletter content, spotlight your members.

    Call them and ask, "May I interview you for a story?" People enjoy reading about the superstars, but they relate closely to stories of members like themselves.

    Don't be surprised if "ordinary" members resist being interviewed, especially if they're also clients. They'll say, "I'm too shy," or, "Nobody wants to hear my story."

    But once they’re featured, they’re loyal for life. While living in New Mexico, I wro

    Proven Methods To Increase Workplace Productivity... In Less Time and With Less Cost
    This article describes how investments in skill-building training programs are usually wasted, and how to implement the best available options for enhancing learner retention and increasing your organization’s ROI.The ProblemDo any of these challenges sound familiar to you?We spent quite a bit of money to train our staff, and now 6 months later nobody is using it! Everybody liked the program, and they were positive when they walked out the door, but nothing seems to have really change
    ng and contributing uniquely to your organization. You create a vehicle for members to brag about themselves and each other. Along the way, you gain valuable exposure as a professional and as a writer.

    Since then I’ve written newsletters and newsletter columns for others, including a neighborhood association and a fitness center.

    Solo-preneur professionals often are surprised to discover the power of newsletters to help their organizations attract and retain members, as well as explode networking potential for themselves and their members. Here are 7 tips I like to share with my own clients.

    (1) For the best newsletter content, spotlight your members.

    Call them and ask, "May I interview you for a story?" People enjoy reading about the superstars, but they relate closely to stories of members like themselves.

    Don't be surprised if "ordinary" members resist being interviewed, especially if they're also clients. They'll say, "I'm too shy," or, "Nobody wants to hear my story."

    But once they’re featured, they’re loyal for life. While living in New Mexico, I wro

    Reporting is Serious Business!
    Seriously simple when you think it throughOften managers respond that they have no idea how to get the information they need to manage their businesses or departments. They either have too much or too little.There are two problems. The first is that the managers have not identified their Key Performance Indicators. The second is managers have not set up a sound reporting structure. This article is about the structure of reporting.Management in most aspects should be simple. The work they’re managing is a matter of dev
    s often are surprised to discover the power of newsletters to help their organizations attract and retain members, as well as explode networking potential for themselves and their members. Here are 7 tips I like to share with my own clients.

    (1) For the best newsletter content, spotlight your members.

    Call them and ask, "May I interview you for a story?" People enjoy reading about the superstars, but they relate closely to stories of members like themselves.

    Don't be surprised if "ordinary" members resist being interviewed, especially if they're also clients. They'll say, "I'm too shy," or, "Nobody wants to hear my story."

    But once they’re featured, they’re loyal for life. While living in New Mexico, I wro

    Marketing Becomes Easier When the Brand is YOU
    For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs.Starting today, make sure that you are positioning yourself as the brand…the expert. Begin to make a list. What makes you different from your competition? What traits make you stand out? What do people remember most about you?By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field. Creat
    eople enjoy reading about the superstars, but they relate closely to stories of members like themselves.

    Don't be surprised if "ordinary" members resist being interviewed, especially if they're also clients. They'll say, "I'm too shy," or, "Nobody wants to hear my story."

    But once they’re featured, they’re loyal for life. While living in New Mexico, I wrote a newsletter for the fitness center where I worked out. They always asked for extra copies to take home. “Your name in print” still carries power even in a jaded society.

    When your members are self-employed professionals, you don't even have to write the story. Just invite randomly chosen members to be "spotlight of the month." They'll come up with a promotional message that everyone will enjoy reading. I was on the fence about renewing a membership myself -- until I was invited to be in the spotlight one month. That group gets my dues next year.

    (2) Double your coverage by assigning volunteers to interview each other.

    Now you get 2 people to feel involved -- the interviewer and the interviewee. New members welcome the opportunity to make connections and maybe find a future mentor. You'll get senior members who normally would be too busy, because they realize they're making a direct contribution.

    (3) Stir up as much controversy as possible.

    No need to be dull.

    My professional newsletter featured a humor column. Many readers were college professors (and I was too, at the time)so we created a satiric view of academic life, featuring heroine Maybelle Marketing, her cat Fluffy whose claws were registered as lethal weapons, and hints of midnight meetings with the mob. My column may not have done much for my academic career, but I honed my writing skills and got a lot of attention for tthe group and the paper.

    This

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