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Digg it UP - What Makes A Compelling Elevator Speech: Escaping or Avoiding Pain
A lot of businesses love to give holiday gifts to their employees as a way of saying thank you. Some corporate holiday gifts include bonus checks, gift baskets with expensive items (such as quality champagne) or a selection of gift certificates from popular restaurants and other establishments. Giving corporate holiday gifts is a way of showing your employees that you appreciate all the hard work they put in to your company each day.You can give different corporate holiday gifts to different people. You may not know some of your employees as well as others. In this case, giving them a bonus check or a selection of gift certificates may be your best bet. However, s
Here is Brenda’s elevator speech again, with pain relief added: “I help couples to furnish and decorate their new homes in a style that’s all their own – and they don’t have to do all of the shopping.” Many people would like relief from the chore of shopping for furnishings and decorations. With only ten more words, Brenda honors that and offers relief.
Fluff is fo
You will never become a truly effective manager and leader as long as you feel compelled to have everyone like you.That's rock-solid career advice you can bank on.Of course, your task as a leader is made easier, and more pleasant, if your associates like you. But your becoming an effective manager and leader over any period of time will not be based primarily on your popularity. Instead, it will depend on the respect followers have for you and their feeling they can trust you to do the right things at the right time.Many people who want to be leaders do not understand these fundamental truths. Therefore, they misspend their energies scurrying here a
To be asked for your card by a stranger after a self-introduction that lasts no longer than thirty seconds: that is the mark of a compelling elevator speech. That is also where most fail.
Good, but…
Consider Jeff’s elevator speech: “I work with people who want to accumulate wealth by investing in undervalued stocks.”
This is what Brenda says: “I help couples to furnish and decorate their new homes in a style that’s all their own.”
Jeanette says, “I work with growing companies that need to find talented people so that they can continue growing and become more successful.”
Each of these is good enough that Jeff and Brenda and Jeanette can give out their business cards. They concisely describe their customers and the benefits they provide. Yet, these elevator speeches lack the power to compel most people to ask for a business card before the elevator stops.
For example, unless you are already somebody who wants to accumulate wealth by investing in undervalued stocks, Jeff might only be remembered for his sharp suit and irrelevant career.
Empathy gives it power
That compelling power comes from describing with empathy the emotional discomfort or pain that you relieve. That is the core of a compelling elevator speech: pain relief.
Here is Brenda’s elevator speech again, with pain relief added: “I help couples to furnish and decorate their new homes in a style that’s all their own – and they don’t have to do all of the shopping.” Many people would like relief from the chore of shopping for furnishings and decorations. With only ten more words, Brenda honors that and offers relief.
Fluff is for
Are you considering My World Plus as a home business or network marketing business? Have you ever heard of My World Plus?Whether you have heard of them or not, I felt like my experience was worth sharing.My World Plus is a brand new network marketing company that officially launched on March 15, 2007. Their product is a discount membership card to over 175,000 retailers worldwide. You also get cash back discounts at over 600 online stores.I joined this company 8 hours before launch. In approximately 3 weeks I have 310 paid members in my powerline. I guess you could say I was and still am shocked! I am second level to the founder which I am sure didn'
Good, but…
Consider Jeff’s elevator speech: “I work with people who want to accumulate wealth by investing in undervalued stocks.”
This is what Brenda says: “I help couples to furnish and decorate their new homes in a style that’s all their own.”
Jeanette says, “I work with growing companies that need to find talented people so that they can continue growing and become more successful.”
Each of these is good enough that Jeff and Brenda and Jeanette can give out their business cards. They concisely describe their customers and the benefits they provide. Yet, these elevator speeches lack the power to compel most people to ask for a business card before the elevator stops.
For example, unless you are already somebody who wants to accumulate wealth by investing in undervalued stocks, Jeff might only be remembered for his sharp suit and irrelevant career.
Empathy gives it power
That compelling power comes from describing with empathy the emotional discomfort or pain that you relieve. That is the core of a compelling elevator speech: pain relief.
Here is Brenda’s elevator speech again, with pain relief added: “I help couples to furnish and decorate their new homes in a style that’s all their own – and they don’t have to do all of the shopping.” Many people would like relief from the chore of shopping for furnishings and decorations. With only ten more words, Brenda honors that and offers relief.
Fluff is fo
Teamwork demands that all departments provide service to the internal customer who is on the front line serving the external customer. That means you are responsible for serving other team members and they are responsible for serving you. As a team member, you must remember that the key word to describe your relationship with others is interdependence. Others are dependent on you and you are dependent on others. We need each other to ultimately serve our external customers and to meet their specific needs.Here is an example that demonstrates the concept of interdependence and why it is important to work as a team in order to achieve customer service goals:<
Each of these is good enough that Jeff and Brenda and Jeanette can give out their business cards. They concisely describe their customers and the benefits they provide. Yet, these elevator speeches lack the power to compel most people to ask for a business card before the elevator stops.
For example, unless you are already somebody who wants to accumulate wealth by investing in undervalued stocks, Jeff might only be remembered for his sharp suit and irrelevant career.
Empathy gives it power
That compelling power comes from describing with empathy the emotional discomfort or pain that you relieve. That is the core of a compelling elevator speech: pain relief.
Here is Brenda’s elevator speech again, with pain relief added: “I help couples to furnish and decorate their new homes in a style that’s all their own – and they don’t have to do all of the shopping.” Many people would like relief from the chore of shopping for furnishings and decorations. With only ten more words, Brenda honors that and offers relief.
Fluff is fo
Networking is perhaps second only to cold calling in terms of the contention it creates as an effective small business marketing strategy. Some small business marketing experts say that networking is a waste of time; others insist that it’s the only small business marketing tool that’s really vital to success.The debate probably arises because of differences in what networking is. Staying in touch with past customers, for example, is undoubtedly a highly effective and important small business marketing tool. Regularly attending networking functions may or may not be as effective a small business marketing tool.So let’s consider those two types of network
For example, unless you are already somebody who wants to accumulate wealth by investing in undervalued stocks, Jeff might only be remembered for his sharp suit and irrelevant career.
Empathy gives it power
That compelling power comes from describing with empathy the emotional discomfort or pain that you relieve. That is the core of a compelling elevator speech: pain relief.
Here is Brenda’s elevator speech again, with pain relief added: “I help couples to furnish and decorate their new homes in a style that’s all their own – and they don’t have to do all of the shopping.” Many people would like relief from the chore of shopping for furnishings and decorations. With only ten more words, Brenda honors that and offers relief.
Fluff is fo
There’s been one question that’s lived with me for years. Why aren’t there more trousers for tall, slim men available? Finding trousers I’ve both liked and actually fit me has been a struggle since my teens.The answer, of course is that tall men are a small market – and tall and thin is even smaller than the well-known association between ‘big’ and ‘tall’. Mainstream high street retailers just aren’t interested in us. Their overheads are high, and they believe there just isn’t enough volume in the market for them.Where you do find clothes that fit in retail outlets, how many times have you been faced with substantially higher prices than equivalent garments
Here is Brenda’s elevator speech again, with pain relief added: “I help couples to furnish and decorate their new homes in a style that’s all their own – and they don’t have to do all of the shopping.” Many people would like relief from the chore of shopping for furnishings and decorations. With only ten more words, Brenda honors that and offers relief.
Fluff is forgotten
At parties, mixers, wedding receptions, conferences, and a variety of other situations where people meet for the first time, people often forget others they meet. That’s how elevator speeches get condensed into simple impressions.
For example, Ed uses this elevator speech: “I help people just like you to get the car of their dreams. I’ve been with Paul’s Auto Brokers for eight years, now, and I still find it amazing how we make car ownership dreams come true. We find deals on new and used wheels that you wouldn’t believe.”
To most people he meets, Ed’s elevator speech sounds too good to be true. He has considered adding more about his background, or the award-winning service department at Paul’s Auto Brokers, or that he had a record year last year. The trouble is, unless you can empathetically describe the pain you relieve, most people do not care about such things.
The simple impression that Ed creates centers around his enthusiasm and possible overstatement. (Still amazing after eight years?) Ed needs to demonstrate relevance.
When it’s all fluff
Until you credibly mention emotional discomfort, and at least imply that you can help, most people do not care about:
- • the awards you’ve won.
- • how many staff you have.
- • how much experience you have.
- • how long you’ve been in business.
- • your education.
- • your business location.
- • your business hours.
- • your basic business values.
- • the important people you deal wit
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