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Digg it UP - What Are You Selling with Your Elevator Speech?
While referrals are one of the most important sources of new clients for therapists and coaches, how to get them seems to be something of a mystery. Below is a five-step referral strategy that can switch on your referral faucet, or turn a trickle into a steady flow.#1-Focus o
Write your elevator speech on a piece of paper. Cross out all the features and amplify the benefits. Make life easier in 13 words or less and they will beat a path to your door.
Just for fun, tell the next ten people you know (not in your company) that you just read an article
When you're new to the responsibility of buying industrial furniture - whether you need a portable stage, drafting table, modular desks, school furniture, or office partitions - it's difficult to quickly get a grasp of the range of products available, and even harder to determine wh
The origin of many business relationships is the elevator speech. Those first few words that set the stage for putting two people closer together that may result in a long term and very profitable business relationship
If your elevator sells features, you may get off at the wrong floor. Take a poll, no one really cares about you, except maybe your dog. What they care about is them. The old WIIFM "What's In It For Me?" And what's for them is not your opening salvo that says YOU are the number one dental floss producer in Alabama.
Your elevator speech, those 13 words or less that follow the question (you should love to hear) "What do you do?" should be laced with benefits and beg the follow up question "Oh? Tell me more!"
"I play a major role in helping people avoid root canals!"
11 words that cannot be met with "ho hum". If someone said that to you, you would have to ask, even if you just came from the molar mechanic with a clean bill.
The carefully crafted elevator speech solves a problem, eases pain, does something nice. It does not state name and title. "I'm the VP at Acme Ball Bearings" Yawn.
"I help cars go faster and ride smoother on less gas!" Now you've got my attention. And who knows, I may have a brother in law who has a company that east ball bearing for breakfast and buys them by the train car load.
Write your elevator speech on a piece of paper. Cross out all the features and amplify the benefits. Make life easier in 13 words or less and they will beat a path to your door.
Just for fun, tell the next ten people you know (not in your company) that you just read an article
If you thought the Want Ads were a waste of time maybe it's time to take a second look.Today, I'll show you an easy way to use the CareerBuilder print or other want ads to find possible hidden jobs. You'll use those same want ads to tap into dozens of possible HIDDEN JOBS. Y
If your elevator sells features, you may get off at the wrong floor. Take a poll, no one really cares about you, except maybe your dog. What they care about is them. The old WIIFM "What's In It For Me?" And what's for them is not your opening salvo that says YOU are the number one dental floss producer in Alabama.
Your elevator speech, those 13 words or less that follow the question (you should love to hear) "What do you do?" should be laced with benefits and beg the follow up question "Oh? Tell me more!"
"I play a major role in helping people avoid root canals!"
11 words that cannot be met with "ho hum". If someone said that to you, you would have to ask, even if you just came from the molar mechanic with a clean bill.
The carefully crafted elevator speech solves a problem, eases pain, does something nice. It does not state name and title. "I'm the VP at Acme Ball Bearings" Yawn.
"I help cars go faster and ride smoother on less gas!" Now you've got my attention. And who knows, I may have a brother in law who has a company that east ball bearing for breakfast and buys them by the train car load.
Write your elevator speech on a piece of paper. Cross out all the features and amplify the benefits. Make life easier in 13 words or less and they will beat a path to your door.
Just for fun, tell the next ten people you know (not in your company) that you just read an article
There are times when I really wonder what I should do. Like the time that a window was broken by a friend who installed it as a favor to a customer. Do I have a responsibility because I knew them? Where does my involvement start and end? I mean, I want to be a good guy, but I'm also
"I play a major role in helping people avoid root canals!"
11 words that cannot be met with "ho hum". If someone said that to you, you would have to ask, even if you just came from the molar mechanic with a clean bill.
The carefully crafted elevator speech solves a problem, eases pain, does something nice. It does not state name and title. "I'm the VP at Acme Ball Bearings" Yawn.
"I help cars go faster and ride smoother on less gas!" Now you've got my attention. And who knows, I may have a brother in law who has a company that east ball bearing for breakfast and buys them by the train car load.
Write your elevator speech on a piece of paper. Cross out all the features and amplify the benefits. Make life easier in 13 words or less and they will beat a path to your door.
Just for fun, tell the next ten people you know (not in your company) that you just read an article
Many schools are being shorted on funding and many programs are being eliminated because of it. With lack of funding many programs are having to come up with needed funding on their own in order to keep programs in the schools. Youth fund raising is a way of creating needed funds ne
The carefully crafted elevator speech solves a problem, eases pain, does something nice. It does not state name and title. "I'm the VP at Acme Ball Bearings" Yawn.
"I help cars go faster and ride smoother on less gas!" Now you've got my attention. And who knows, I may have a brother in law who has a company that east ball bearing for breakfast and buys them by the train car load.
Write your elevator speech on a piece of paper. Cross out all the features and amplify the benefits. Make life easier in 13 words or less and they will beat a path to your door.
Just for fun, tell the next ten people you know (not in your company) that you just read an article
Re-entering the job force after a break in your career can be a little overwhelming. Crazy thoughts may race through your mind. Where do I begin? What if there are no jobs? What if there are jobs but no one will hire me?Yes, looking for employment is always unnerving. Bu
Write your elevator speech on a piece of paper. Cross out all the features and amplify the benefits. Make life easier in 13 words or less and they will beat a path to your door.
Just for fun, tell the next ten people you know (not in your company) that you just read an article about elevator speeches. Ask them to tell your their elevator speech.
10 people. Haw many stumble and mumble unprepared? How many blurt out a company and title. How few actually tantalize you with 13 words with a great big hook in them? 10 people... go on, you will be very surprised.
To learn more about how to craft a winning elevator speech visit http://tinyurl.com/lzcyl
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