Digg it UP - Business

The Cubicle: Your Home Away From Home?
Is your cubicle your home away from home? For many, everything that they need is there. Of course, you have your phone, your computer and your paperwork. But, you probably have all sorts of other things as well. Photos are throughout the walls. Your hot drink and your cold drinks are there. You will find that many people have their doodle pads within reach as well. But, really, the cubicle is a sad place.You can brighten them up a little. One excellent way to improve employee satisfaction is to provide them with a comfortable place to work, even if that is only a cubicle. But, make them convenient, comfortable and spacious. Sure, you don’t have a lot of room but that little extra bit is likely to help your employees to feel more in an office than a box. You can add shelving units, desks and computers to the space, but again, make sure that things are easy to use and within reach. You should allow them to have a place to put n

not a direct competitor and then team up to market to the same customer base. Each company can pitch in financially and see incremental results from their marketing activities.

Planning out exactly how the alliance will work is the next step. You and your partner should clearly outline what each party is going to be responsible for and how results are going to be monitored. Be sure to discuss the costs involved in the alliance and make sure that each party has a clear understanding of what all of the costs will be. Here are some ideas to consider.

- Ask your partner to display your literature and/or products. A Realtor may be able to display brochure from a mortgage broker in their office or include it in the packet of information they present new clients.

- Ask your partner to link to your website from theirs. An accounting firm may be able to place a link to your financial planning practi

The Truth?
The pure and simple truth is rarely pure and never simple. Oscar Wilde The truth. So alluring. So promising. If we only knew the truth, everything else would just fall into place. Sadly, the "truth" of a relationship, situation or event is always hard to come by. The fact is that no matter what the relationship, situation or event, what you see is never what you get --WYSINWYG for short. No matter how new your software, fast your computer, good your analysis or frequent your focus groups, you will always operate on partial information. You’ll never fully know the "truth." But there is real power in WYSINWYG. It reminds us that there is always something more going on. There’s always something just out of site that will transform the routine into the wonderful. WYSINWYG requires that you never lose touch with your capacity for surprise and remain vigilant for opportunity. Leaders, who confidentl

BNI (Business Networking International) coined the phrase “giver's gain”, which basically means that if you give referrals, leads or resources the recipients will want to repay you somehow. The problem is that as your network grows, it will become increasingly difficult to give referrals to everyone in your network.

This is somewhat counterintuitive because most people would think that as they add contacts to their network it will be easier to refer the new members of your network to each other. However, if you know five accountants it is difficult to refer to all five of them equally. One way to give back to your network is to develop a number of strategic alliances.

There are a few basic steps you should follow to help ensure that your new alliances are effective. First, be sure to think about what you want the alliance to accomplish. Are you simply trying to reach new potential customers? Or are you also trying to reduce your marketing costs? In general, think about the goals of the alliance. Here are some things you might want to consider.

- You will get access to the networks of your partners.
- You will get to associate your business with another, potentially, more established brand.
- You can decrease your overall marketing costs, while expanding your reach.
- You can learn from other businesses. What has been successful for them in the past?

Next you should think about who you want to partner with. If you are a Realtor, you might think of mortgage originators or real estate attorney's that you could partner with. Bear in mind that your partner does not have to have the same goals are you, but they should be complementary. Here are several ways you can potentially form and alliance with another business.

- Create an alliance with a customer - Creating a mutually beneficial relationship with a key customer can strengthen the relationship and reduce your risk of losing this key customer.

- Create an alliance with a market leader – If you are a small business, you may be able to reap hue rewards from partnering with the market leader in your area. You may be able to offer a level of local penetration that a big company may have trouble creating on it's own. The alliance may not offer a huge financial incentive for the small business but you can leverage the alliance in your own marketing program. If you are the market leader, consider partnering with a young, easer business that might be able to offer you this type of market penetration.

- Create an alliance with a non-profit organization – You might be able to create an alliance with a trade organization or local community organization, which offer not only direct rewards, but also in-direct rewards from helping a good cause.

- Create an alliance with a former employer – Your company may offer a service that complements the services offered by a former employer.

- Create an alliance with a competitor – while you have to pay very close attention to detail when partnering with a competitor, you might be able to tap into their resources to extend your reach. They might be a competitor, but may not have the specific expertise that you do. For example, many people would consider Yahoo! and Microsoft's MSN internet portal to be competitors, but MSN recognized Yahoo! Strengths in keyword driven advertising and started featuring Yahoo! Ads with their search results. Of course, MSN is now developing their own contextual advertising system, which means the partnership is coming to an end soon.

- Create an alliance with a parelell industry – simply stated, find another business in your market but that is not a direct competitor and then team up to market to the same customer base. Each company can pitch in financially and see incremental results from their marketing activities.

- Ask your partner to link to your website from theirs. An accounting firm may be able to place a link to your financial planning practic

When to Say No to the Money and Yes to Yourself
"Happiness is the state of consciousness which proceeds from the achievement of one's values" - Ayn RandIt is often the case that people find themselves in the dilemma of either choosing to stay at a job because it is a guaranteed pay check or leaving to pursue their passion and lose their income - at least for a while - and worse, and uncertain amount of time.In my experience this is one of the most difficult decisions to make. You are unhappy in your work, you dread Monday mornings, you know you are better suited for something else and that the only way to really go after what you truly want is to let go of the job that demands all of your time and take that risk. But, as usual, easier said than done.We have all heard those stories of people who have risked everything to pursue their dreams. For example, what about the high-powered New York couple who was earning 7-figures and left it all to open their own pie shop

e you also trying to reduce your marketing costs? In general, think about the goals of the alliance. Here are some things you might want to consider.

- Create an alliance with a customer - Creating a mutually beneficial relationship with a key customer can strengthen the relationship and reduce your risk of losing this key customer.

- Create an alliance with a former employer – Your company may offer a service that complements the services offered by a former employer.

- Ask your partner to link to your website from theirs. An accounting firm may be able to place a link to your financial planning practi

Simple Steps to Building a Buyer's List - Commercial Real Estate
When you are in the business of rehabbing or wholesaling real estate a buyer's list can be your best friend. There are many ways to go about obtaining a buyer's list such as buying one from a host of companies. However, nothing can compare to building your own list for many different reasons.When you build your own buyer's list, you know for sure who the people are on your list. In other words, you are not simply buying names, having no real idea if the people listed are actually interested in purchasing wholesale or rehab real estate. For that matter, you have no idea if these people are actually interested in purchasing real estate from your area. Buying a list is never a good idea as a whole.Building your own list gives you many advantages. The people listed on your buyers list have actually given you their information personally. They have expressed an interest in buying real estate from you and what is more, they have express

beneficial relationship with a key customer can strengthen the relationship and reduce your risk of losing this key customer.

- Create an alliance with a former employer – Your company may offer a service that complements the services offered by a former employer.

- Ask your partner to link to your website from theirs. An accounting firm may be able to place a link to your financial planning practi

Restaurant Industry Training Trends (2005)
Reaching today’s technologically savvy teenagers through DVDs and CDs and tossing away the VCRs and hard copy manuals is the recipe for success among franchisees, owners and managers.In today’s high-tech society, the teenagers of America learn in a drastically different way than Baby Boomers and even Generation Xers.They send text messages on their Blackberry, download ring tones for their phone, proficiently navigate the Internet and expertly play the most sophisticated video games on PlayStation. They seek their information from Google rather than an encyclopedia, and they watch their movies on a DVD player, not a VCR.Since teenagers compose a majority of the workforce among fast food and fast casual restaurants, it is vital for franchisees, owners and managers to implement training methods that speak and effectively impact these technologically savvy young people.Restaurateurs should adopt a DVD-mentality. Today’s

lping a good cause.

- Create an alliance with a former employer – Your company may offer a service that complements the services offered by a former employer.

- Ask your partner to link to your website from theirs. An accounting firm may be able to place a link to your financial planning practi

You Can’t Negotiate with a Dictator
Some negotiation gurus claim you can negotiate “anything.”Perhaps, but you can’t negotiate with ANYONE.And that constitutes a major problem.For example, let’s say it’s time for your annual performance review and your boss, who is also the owner of the company, declares he is going to award you with a 5% raise in pay.You think this is piddling based on your achievements and what’s more you know for a fact that Mary, down the hall, a far less meritorious worker, got 10%.Can you “negotiate” a better deal?That depends on the overall rationality and good will of your boss. If he thinks you’re challenging his judgment, or unappreciative, he may stonewall you and say, “Take it or leave it!”In other words, if he insists on acting like a Dictator and not a Negotiator, then you’re probably out of luck, and your only power is to quit your job, suffer the humiliation of unemployment, and possibly lose, in a

not a direct competitor and then team up to market to the same customer base. Each company can pitch in financially and see incremental results from their marketing activities.

- Ask your partner to link to your website from theirs. An accounting firm may be able to place a link to your financial planning practice on their website.

- Include your brochure in a partners mailings. A delivery company might be willing to include your brochure in the invoices they send to their customers each month.

- Develop joint marketing materials that promote both businesses and share the expenses of implementing the plan. For example, a handyman and a landscaper may develop a direct mail piece that promotes both companies and then each company can contribute to the mailing expenses.

- Develop a “preferred partner” program that offers customers a financial incentive to buy products in tandem from two companies at once. For example, a car dealership might form a partnership with a service station and offer maintenance bundled with the purchase price of a car. A health club may offer a joint membership to a local tennis or pool club. Develop a seminar with another business – develop a educational seminar program with a business in your industry and then market the events as a team.

- Publish news about the businesses you have developed an alliance with.

- Introduce your new partners to your key clients. Perhaps you can invite your partner to events you are involved in.

- Serve as a sponsor for events your partners are involved in.

Once you have set up your alliance and implemented your plan, it is critical that the lines of communication stay open and that you pay attention to the relationship you have formed. Check in with your partner to make sure they are happy with the way things are going.

Set up a weekly meeting or conference call with your partner and go through a progress report. You may also find it helpful to create a “report card” for your project before it begins. Base your report card on the goals you laid out early in the relationship and then revisit it over time. By laying out the goals in advance, each person involved with the project will understand what is expected of them. In addition, it is harder to ignore setbacks and bumps in the road if expectations are fully developed and everyone is on the same page before the project begins.

The most common mistakes involve failing to clearly communicate through each stage of the alliances growth. Think about the overall value proposition, where each parties goals are aligned and mismatched, the level of commitment or excitement from each party. Always think about how the alliance can become a win-win for everyone involved. If you do not think you can really add value, don't participate because you do not want to damage your credibility. Finally, if the alliance simply does not add measurable value to your business, do not participate.

Creating these formal alliances will help you develop and strengthen the relationships you already have. Power networkers can create multiple alliances with multiple members of their network. These alliances have the added benefit of allowing you to add value to a number of businesses without having to actually give specific referrals to a number of businesses individually.

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Most of the eye contact research being done recently is around people telling the truth. And there is substantial research that eye contact communicates caring and interest. For introverts in one to one communications this is a naturally strong asset.

What you need to do now is to put together all the information that you have. Arrange it in such a way that the audience would stay awake on the first part, doze off in the middle and partially listen at the end.

Do you ever miss an opportunity to make a new contact? This article reminds you never to leave home without a business card.

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