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Digg it UP - Business Cards -- Small Yet Mighty Warriors!
All successful marketers know the sale comes from the words or the copy. While the traditional definition of copy is salesmanship in print I actually take a broader approach. Copy is used in ALL your promotional sales and marketing material. That means any place there are words about your business there is copy. So it’s EVERYWHERE. Some people will drop loads of cash on website design or graphics, but balk at learning the one skill that’s a veritable silver bullet when it comes to boosting inco
6. Use the front as an enhanced marketing tool. A photographer friend of mine turns his originals creations into four-color business cards. A gift-basket owner does the same with baskets she has created. Professional speakers and Realtors often include their photos to increase recognition.
7. Stick to the standard size. Cylinder desktop business card holders are pass?. Avoid fancy cutouts. Spend the extra money on design. Customers Want a Relationship
Would you rather go out to a different store every time you want to buy something, never being completely satisfied with what you get, and having to look for a new store on each new shopping trip or would you rather go to the same store and get everything that you need and want each time you go? The same is true for your customers. Just like anyone seeking a relationship, customers want a long-standing business relationship not a one night stand. To get your business to flourishing you need to focus
They weigh less than 1/4 of an ounce.
They cost about a nickel or a dime.
And, they pack a powerful punch!
They are business cards, and they are your most effective, least expensive form of advertising. You can (and should!) carry them with you day and night, on the ground and in the air. They are always in a presentable format.
Because business cards frequently create your first impression and because they also have permanence, design them with as much detail as you give to your personal image. After all, they represent your corporate image.
The initial image people consciously and unconsciously conjure up about your business card is based on design, colors and stock type and weight.
Use the following guidelines in designing your business card:
1. Make it attractive and pleasing to the eye. While computers and software packages can make desktop publishers out of almost anybody, there’s real merit in hiring an experienced graphic designer to give your card a professional, coordinated look. It can become your winning edge!
2. Include the necessary information. Today, that translates into a lot of verbiage. It means your name, company name, title, phone, fax and cell numbers, e-mail and web addresses (at least!). This alone often calls for professional talent since so much information has to be arranged in an easily read and understandable manner. Most people call the first number you have listed; therefore, make sure it is your phone number.
3. Use a heavy card stock. Unless you are using parchment paper, stay away from lightweight stock, especially the kind that will easily run through your printer. My research has shown that people say lightweight cards leave an impression of a business that is temporary and cheap ... certainly not building blocks for a new undertaking!
4. Use additional information if you company name is not descriptive of your business. Since Duoforce Enterprises, Inc., for example, does not describe my training and speaking business, I added “Author. Consultant. Speaker. Trainer.” on the bottom ? on my fold-over card. Inside I added my promise to further explain what I do.
5. Use the back of the card, if appropriate. A doctor, dentist or therapist may want to use it for appointment listings. A motivational speaker can print an inspirational message. A health club can use it as an invitation for a free visit. Anyone can use it as a calendar or as a discount on products or services. I use it to list my products. Don’t, however, put information there that is vital to your business like your web site address or e-mail, which I have seen done ... ineffectively.
6. Use the front as an enhanced marketing tool. A photographer friend of mine turns his originals creations into four-color business cards. A gift-basket owner does the same with baskets she has created. Professional speakers and Realtors often include their photos to increase recognition.
7. Stick to the standard size. Cylinder desktop business card holders are pass?. Avoid fancy cutouts. Spend the extra money on design.
The Anti-Discrimination Board plays a great role in the employees’ lives. It insures the proper behavior at the workplace. In this article I will talk about sexual harassment and the role ADB plays in it.According to the Anti-Discrimination Board, sexual harassment is any form of sexually related behaviour that is not wanted, not asked for and not returned. It is behaviour that humiliates, offends or intimidates someone. Sexual harassment can directed by a man towards a woman, a man towards a
Use the following guidelines in designing your business card:
1. Make it attractive and pleasing to the eye. While computers and software packages can make desktop publishers out of almost anybody, there’s real merit in hiring an experienced graphic designer to give your card a professional, coordinated look. It can become your winning edge!
2. Include the necessary information. Today, that translates into a lot of verbiage. It means your name, company name, title, phone, fax and cell numbers, e-mail and web addresses (at least!). This alone often calls for professional talent since so much information has to be arranged in an easily read and understandable manner. Most people call the first number you have listed; therefore, make sure it is your phone number.
3. Use a heavy card stock. Unless you are using parchment paper, stay away from lightweight stock, especially the kind that will easily run through your printer. My research has shown that people say lightweight cards leave an impression of a business that is temporary and cheap ... certainly not building blocks for a new undertaking!
4. Use additional information if you company name is not descriptive of your business. Since Duoforce Enterprises, Inc., for example, does not describe my training and speaking business, I added “Author. Consultant. Speaker. Trainer.” on the bottom ? on my fold-over card. Inside I added my promise to further explain what I do.
5. Use the back of the card, if appropriate. A doctor, dentist or therapist may want to use it for appointment listings. A motivational speaker can print an inspirational message. A health club can use it as an invitation for a free visit. Anyone can use it as a calendar or as a discount on products or services. I use it to list my products. Don’t, however, put information there that is vital to your business like your web site address or e-mail, which I have seen done ... ineffectively.
6. Use the front as an enhanced marketing tool. A photographer friend of mine turns his originals creations into four-color business cards. A gift-basket owner does the same with baskets she has created. Professional speakers and Realtors often include their photos to increase recognition.
7. Stick to the standard size. Cylinder desktop business card holders are pass?. Avoid fancy cutouts. Spend the extra money on design. Success Tip #20 - Create Your Own Business Networking Team
Do your employees and staff really know and understand your core marketing message? How effective are they at sharing that message?If you really want your business to grow… the people in your organization need to be taught the most effective way to network.You’re pretty good at representing your company. You believe that networking is a powerful business building tool. You understand the value of creating new business relationships. You attend business networking events. You are personableumbers, e-mail and web addresses (at least!). This alone often calls for professional talent since so much information has to be arranged in an easily read and understandable manner. Most people call the first number you have listed; therefore, make sure it is your phone number.
3. Use a heavy card stock. Unless you are using parchment paper, stay away from lightweight stock, especially the kind that will easily run through your printer. My research has shown that people say lightweight cards leave an impression of a business that is temporary and cheap ... certainly not building blocks for a new undertaking!
4. Use additional information if you company name is not descriptive of your business. Since Duoforce Enterprises, Inc., for example, does not describe my training and speaking business, I added “Author. Consultant. Speaker. Trainer.” on the bottom ? on my fold-over card. Inside I added my promise to further explain what I do.
5. Use the back of the card, if appropriate. A doctor, dentist or therapist may want to use it for appointment listings. A motivational speaker can print an inspirational message. A health club can use it as an invitation for a free visit. Anyone can use it as a calendar or as a discount on products or services. I use it to list my products. Don’t, however, put information there that is vital to your business like your web site address or e-mail, which I have seen done ... ineffectively.
6. Use the front as an enhanced marketing tool. A photographer friend of mine turns his originals creations into four-color business cards. A gift-basket owner does the same with baskets she has created. Professional speakers and Realtors often include their photos to increase recognition.
7. Stick to the standard size. Cylinder desktop business card holders are pass?. Avoid fancy cutouts. Spend the extra money on design. Why Are Duopolies So Competitive?
A duopoly is a situation in which two firms control nearly all of the market for a product or service.Duopolies can be surprisingly competitive. If you remember that the price of a product or service is determined solely by the highest losing bid price and the lowest losing ask price, you’ll realize why a duopoly can be so competitive. A large number of inefficient competitors will have almost no affect on prices in the long run unless someone (either a government or a group of idiotic investors)e additional information if you company name is not descriptive of your business. Since Duoforce Enterprises, Inc., for example, does not describe my training and speaking business, I added “Author. Consultant. Speaker. Trainer.” on the bottom ? on my fold-over card. Inside I added my promise to further explain what I do.
5. Use the back of the card, if appropriate. A doctor, dentist or therapist may want to use it for appointment listings. A motivational speaker can print an inspirational message. A health club can use it as an invitation for a free visit. Anyone can use it as a calendar or as a discount on products or services. I use it to list my products. Don’t, however, put information there that is vital to your business like your web site address or e-mail, which I have seen done ... ineffectively.
6. Use the front as an enhanced marketing tool. A photographer friend of mine turns his originals creations into four-color business cards. A gift-basket owner does the same with baskets she has created. Professional speakers and Realtors often include their photos to increase recognition.
7. Stick to the standard size. Cylinder desktop business card holders are pass?. Avoid fancy cutouts. Spend the extra money on design. Unemployment Blues: Staying Afloat
The unemployment checks are running out and there is no potential job in sight. The wolf is knocking at the door and you need to survive.Here are five tips to keep you afloat.1. Ignore your ego and get everyone on board. You hate letting your children see you as less than competent and completely in charge but now is the time to share your predicament and let them help. By talking with your family, you allow even small children to better appreciate the realities of the world and feel like r services. I use it to list my products. Don’t, however, put information there that is vital to your business like your web site address or e-mail, which I have seen done ... ineffectively.
6. Use the front as an enhanced marketing tool. A photographer friend of mine turns his originals creations into four-color business cards. A gift-basket owner does the same with baskets she has created. Professional speakers and Realtors often include their photos to increase recognition.
7. Stick to the standard size. Cylinder desktop business card holders are pass?. Avoid fancy cutouts. Spend the extra money on design.
In my workshops, I ask people to exchange cards and then answer the following questions. Try the exercise with someone in your network.
a. Does your card make a positive first impression?
b. Does it tell the nature of your business?
c. Does it clearly tell them how to reach you?
d. Does it pack a wallop?
One last thing, if you want someone to have your card, the proper etiquette is to ask for his/her card first. And, if the other person doesn’t ask for yours in return, I suggest you don’t offer it. It’s not only what people say that communicates their feelings!
© 2005. Lillian D. Bjorseth.
Reprints rights must include © 2005. Lillian D. Bjorseth. Networking and communication skills speaker, trainer and author. lillian@duoforce.com., www.duoforce.com
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