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Digg it UP - Lesson 61 - When Does Aggressiveness Turn Into Annoyance?
Niche Marketing is all the rage right now and there are many gurus offering you an easy way to get started on this, from offering ready made websites to long drawn out courses. I find it funny how when a marketer comes up with a great Product – System or E-Book Other marketers release imitations or their own version of it within days of its launch.I see it as a Rolex watch there is only one company that makes the real McCoy! But you find so many copies of it ranging in price from only $1.00 to $1,000 Of course none of them look or work as go
For several months the consultant called me attempting to lure my business to his company after I had
Advertising specialty services involves generating promotional products for a variety of companies and organizations depending on their specific marketing needs and their specific themes, logos, emblems, etc. Promotional products are used by companies to market a specific brand or endorse a particular product.For the purposes of marketing, advertising specialties offer a variety of services that can be selected by the client according to what suits the brand or product best as well as what falls within the company's budget. Most of the services in
When attending conferences, conventions, or private events, it’s guaranteed that you will talk with many people, especially those sitting at your table. Perhaps you may talk with someone you haven’t met before. Some time ago, while in attendance at an event, I was introduced to an insurance/financial consultant working for a major Fortune 500 company. He was very personable and the conversation was pleasant throughout the evening.
We exchanged business cards at the end of the night and parted ways. The next week I received a telephone call from the consultant requesting that I hire his firm to manage my financial portfolio. After I explained to him that I was already taken care of in that area I figured the discussion was over. Several weeks later he called again, and once again, he offered to have his company manage my portfolio. Again I expressed that I was happy with the company who was already managing my portfolio.
For several months the consultant called me attempting to lure my business to his company after I had
There was a buzz in the air recently about the US Postal Service. Seems as though they were running into a budget deficit in the billions.The Postal Service claimed they must cut Saturday service to customers to stay afloat -- a service they had provided for years. And one that customers expected. They said people using email instead of regular mail made a major dent in their profits. Customers were in an uproar. If customers had a choice, they'd lose many. Welcome to the real world of business.There are three lessons in this for your busin
We exchanged business cards at the end of the night and parted ways. The next week I received a telephone call from the consultant requesting that I hire his firm to manage my financial portfolio. After I explained to him that I was already taken care of in that area I figured the discussion was over. Several weeks later he called again, and once again, he offered to have his company manage my portfolio. Again I expressed that I was happy with the company who was already managing my portfolio.
For several months the consultant called me attempting to lure my business to his company after I had
Your direct mail package clears a major hurdle as your prospect opens the envelope. One hand reaches in and pulls out the letter while the other sets the envelope aside. Unfolded now and in full view, the reader glances down at the first couple of lines.The moment of truth has arrived and you are –- in the form of your letter –- face-to-face with your prospect. Your fate is very literally in their hands. And the next three to five seconds will largely determine whether your marketing effort succeeds or fails. Because it’s during these critical fir
We exchanged business cards at the end of the night and parted ways. The next week I received a telephone call from the consultant requesting that I hire his firm to manage my financial portfolio. After I explained to him that I was already taken care of in that area I figured the discussion was over. Several weeks later he called again, and once again, he offered to have his company manage my portfolio. Again I expressed that I was happy with the company who was already managing my portfolio.
For several months the consultant called me attempting to lure my business to his company after I had
So, you have decided to add seminars to your marketing mix. Stop...before you host your seminar there is some pre-planning that needs to be done. You should first decide who your target market is. Who do you want to attend you seminars. Once you have decided who you want to attend, you need to decide what topics would be of interest to them. Define what your main areas of expertise are. What information does your target market need that you can provide? Make sure that the information that you provide is valuable information. You want seminar attendees to
For several months the consultant called me attempting to lure my business to his company after I had
It's one of those days. You make a passionate speech. Then, your mood is dashed as they lob vile contradiction and venomous retorts. You walk away dejected.Hours later the perfect counter-reply pops into your brain. You groan. Why in the world didn't you think of that earlier??? You could just kick yourself in the butt.Stop for a moment, and consider how many times this happened to you. Once? Twice? A dozen times?People throw us zingers everyday. We deflate, especially when we fail to come up with a PROMPT defense.Consider the
For several months the consultant called me attempting to lure my business to his company after I had explicitly said I would pass on the offer. After repeatedly turning him down, the consultant recommended my name to his colleague, who wanted to borrow my mailing list for his company’s marketing purposes. I blatantly refused to lend my mailing list but I offered to help in other ways. In hindsight, I began to wonder if the man’s entire introduction, from our first meeting forward, was designed expressly to profit his organization.
It was during a conversation with the second gentleman that I became even more annoyed. He said, "You should allow [the consultant] to manage your financial portfolio."
I quickly analyzed the situation. The consultant definitely asked this other guy to say something to me about managing my portfolio. It was at this point that I terminated all communication with the both of them. But Horace Jones, P
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