Tags |
|
|
Links |
|
|
Digg it UP - How to Generate More Business by Telling People What You Do
Using a thank you letter after interview practice will make interview practice seem real. Adding this sense of realism will do nothing but help you when it comes time for a real interview. You’ll be comfortable and at ease and ready to present a real thank you letter, after having practiced the scenario beforehand.With that in mind then going all the way in rehearsing for the interview and using it after interview practice just makes sense, and most serious job hunters will at least consider it as a technique that could help them impress a prospective employer and land the job of their dreams.Preparing one to use is really quite simple. Sit down and write out a few paragraphs stating some general feelings about why you wo
Another reason not to reply to “what do you do?” with a vague answer is that vague answers can be
The idea of viral marketing is to distribute a free item of such good quality, that it will be duplicated and spread by itself like a virus. On the Internet, there are virtually no restrictions to what such an item can be. Some video clips have been very popular items used in viral marketing campaign. Nike for example has used video clips with great success. You may yourself have come across clips with popular footballers like Ronaldinho showing off their skills wearing Nike gear and you yourself might even have forwarded such clips to your friends.If you have an online business and wish to promote it, you can consider using viral marketing. It may not be within your reach or appropriate for you to use a video clip, but there are p
What response do you get when you tell people what you do?
If your answer draws blank stares and looks of confusion or causes the topic of conversation to change you are likely making one of the common mistakes people make when telling others what they do. Here are some tips to help you transform a question into a an opportunity.
Do Not Describe What You Do with a Label
Describing yourself with a label makes you vulnerable to people’s preconceived notions of what your label means. By using a label to describe yourself you effectively set yourself up to be stereotyped. For instance, imagine a lawyer who tells people “I’m a lawyer” when asked what he does. By doing so he risks being associated with the less than glamorous “lawyers are sharks” stereotype. We’ve all heard comedians make fun of lawyers. But if a lawyer helps fledgling entrepreneurs set up their companies and remain in compliance with regulatory statutes he’s certainly no shark. By simply telling people he’s a lawyer he risks constructing a wall between himself and a potential lead or client.
Labels also often lack specificity. If I simply tell someone “I’m a consultant” I reveal no detail about who I help or the benefit I provide my customers. Instead, I tell people, “I help small business owners and professional services providers attract more clients and grow their business”. It amazing how often I am asked, “Really? How do you do that?” When I get such a response I know right away I’m one step closer to making a sale.
If you use a label to describe yourself you can improve your marketing right now by deciding to never use it or any other label again.
Do Not Give a Vague Answer
People often give answers to “what do you do?” that are too vague and don’t effectively communicate who they help and the benefit they provide. I once asked a new acquaintance, Bob, what he did. He told me he owned a software company so I asked him what type of software his company develops. He said, “financial software”. Still not yet knowing quite what Bob’s company was really all about I asked, “Who uses your software?”. To which he replied, “Hedge fund managers.” Now we were getting somewhere. I eventually was able to tease out of him what his software does but I shouldn’t have had to do so. If I wasn’t as curious and persistent as I am I would have never known what Bob’s software really does and why people use it. Bob, on the other hand, would have missed a terrific marketing opportunity as I was able make an introduction that led to a business relationship.
Another reason not to reply to “what do you do?” with a vague answer is that vague answers can be p
We’ve compiled some helpful careers tips which will help getting an insurance claims jobs a fair bit easier.The Job SearchKnow what you are looking for – do plenty of research around your industry on job titles and the description of the roles. They might be too far away from where you are living or in a sector which you don’t have specific experience, but the process will give you valuable information on the jobs you want. It will make you better able to quickly find the job you are after and arm you with a good idea what companies are looking for.Search For the Job Title & Location – there are a huge number of resources online with insurance jobs listings, from spec
Do Not Describe What You Do with a Label
Describing yourself with a label makes you vulnerable to people’s preconceived notions of what your label means. By using a label to describe yourself you effectively set yourself up to be stereotyped. For instance, imagine a lawyer who tells people “I’m a lawyer” when asked what he does. By doing so he risks being associated with the less than glamorous “lawyers are sharks” stereotype. We’ve all heard comedians make fun of lawyers. But if a lawyer helps fledgling entrepreneurs set up their companies and remain in compliance with regulatory statutes he’s certainly no shark. By simply telling people he’s a lawyer he risks constructing a wall between himself and a potential lead or client.
Labels also often lack specificity. If I simply tell someone “I’m a consultant” I reveal no detail about who I help or the benefit I provide my customers. Instead, I tell people, “I help small business owners and professional services providers attract more clients and grow their business”. It amazing how often I am asked, “Really? How do you do that?” When I get such a response I know right away I’m one step closer to making a sale.
If you use a label to describe yourself you can improve your marketing right now by deciding to never use it or any other label again.
Do Not Give a Vague Answer
People often give answers to “what do you do?” that are too vague and don’t effectively communicate who they help and the benefit they provide. I once asked a new acquaintance, Bob, what he did. He told me he owned a software company so I asked him what type of software his company develops. He said, “financial software”. Still not yet knowing quite what Bob’s company was really all about I asked, “Who uses your software?”. To which he replied, “Hedge fund managers.” Now we were getting somewhere. I eventually was able to tease out of him what his software does but I shouldn’t have had to do so. If I wasn’t as curious and persistent as I am I would have never known what Bob’s software really does and why people use it. Bob, on the other hand, would have missed a terrific marketing opportunity as I was able make an introduction that led to a business relationship.
Another reason not to reply to “what do you do?” with a vague answer is that vague answers can be
10. Understand all of the opportunities available to you. Don't just assume that you can only work at the standard place of employment for your area of study. The key to finding a great career is to think outside of the box. Don't get caught being narrow-minded when considering where to apply your skills and energy. Every firm needs accountants, project managers, sales people, etc. 9. Get to know a successful person. Your dad's friend doesn't count if he doesn't know you. You must be able to find someone that has had decent success in any field and become their new friend. The tendency for those that are mentored to go much farther in their career is significant. You can take the world on all by yourself or you can benefit from
Labels also often lack specificity. If I simply tell someone “I’m a consultant” I reveal no detail about who I help or the benefit I provide my customers. Instead, I tell people, “I help small business owners and professional services providers attract more clients and grow their business”. It amazing how often I am asked, “Really? How do you do that?” When I get such a response I know right away I’m one step closer to making a sale.
If you use a label to describe yourself you can improve your marketing right now by deciding to never use it or any other label again.
Do Not Give a Vague Answer
People often give answers to “what do you do?” that are too vague and don’t effectively communicate who they help and the benefit they provide. I once asked a new acquaintance, Bob, what he did. He told me he owned a software company so I asked him what type of software his company develops. He said, “financial software”. Still not yet knowing quite what Bob’s company was really all about I asked, “Who uses your software?”. To which he replied, “Hedge fund managers.” Now we were getting somewhere. I eventually was able to tease out of him what his software does but I shouldn’t have had to do so. If I wasn’t as curious and persistent as I am I would have never known what Bob’s software really does and why people use it. Bob, on the other hand, would have missed a terrific marketing opportunity as I was able make an introduction that led to a business relationship.
Another reason not to reply to “what do you do?” with a vague answer is that vague answers can be
Hello againToday we want to say a little more about sales letters and sales copy.Sales letters and sales copy - continued In the last article we were in the middle of a discussion about readers’ problems – the writer knows about their problems and that a solution is at hand. The writer has something that will solve readers’ problems.Now the copywriter describes in more detail precisely how the problems will be solved – by the writer, of course. Here, and not before, does the writer talk about features, about the fact that this system is 24 volt or 4 stroke.Notice that price has not been mentioned yet. The writer talks about bon
If you use a label to describe yourself you can improve your marketing right now by deciding to never use it or any other label again.
Do Not Give a Vague Answer
People often give answers to “what do you do?” that are too vague and don’t effectively communicate who they help and the benefit they provide. I once asked a new acquaintance, Bob, what he did. He told me he owned a software company so I asked him what type of software his company develops. He said, “financial software”. Still not yet knowing quite what Bob’s company was really all about I asked, “Who uses your software?”. To which he replied, “Hedge fund managers.” Now we were getting somewhere. I eventually was able to tease out of him what his software does but I shouldn’t have had to do so. If I wasn’t as curious and persistent as I am I would have never known what Bob’s software really does and why people use it. Bob, on the other hand, would have missed a terrific marketing opportunity as I was able make an introduction that led to a business relationship.
Another reason not to reply to “what do you do?” with a vague answer is that vague answers can be
"An expert is someone who lives more than 50 miles out of town and wears a tie to work." - Bryce's LawINTRODUCTIONThe need for outside contract services is nothing new. IT-related consultants have been around since the computer was first introduced for commercial purposes. Today, all of the Fortune 1000 companies have consultants playing different roles in IT, either on-site or offshore. Many companies are satisfied with the work produced by their consultants, others are not. Some consultants are considered a necessary evil who tackle assignments in an unbridled manner and charge exorbitant rates. For this type of consultant, it is not uncommon for the customer to be left in the dark in ter
Another reason not to reply to “what do you do?” with a vague answer is that vague answers can be perceived as disinterest in what you do. When Bob first told me he owned a software company it almost seemed as if he couldn’t care less about owning the company. After I nudged him to talk more specifically about who his software helps he became very animated in describing that his software helps hedge fund managers save money by reducing transaction costs and the risk of making poor investments.
Avoid vague replies and you will develop more business because more people will perceive you as being enthusiastic about what you do.
Do Not Describe a process
When trying to generate interest in what you do (which IS the purpose of telling someone what you do) avoid describing any process or system you may employ. People become interested in your product or service because they perceive it as something that will help them solve a problem or fill a need. By describing a system or process you detail mechanics, not benefits.
Describe the results you provide and who you help and you will find yourself having more high energy conversations about what you do.
Move Your Marketing Forward
Are you guilty of answering the “what do you do” question with one or more of the “don’t do it” responses listed above? If you are guilty you can dramatically improve your chances of generating new business by replacing your current answer with a compelling marketing message.
A great marketing message speaks directly to your target market, clearly states the benefit of your product or service and most importantly, generates interest in what you do. Even if you are not speaking with an ideal client answering the “what do you do” question with a compelling marketing message is a smart and savvy tactic you can use to generate new business. There is always a chance that the person with whom you are speaking knows someone who can benefit from your product or service. By clearly stating the benefit you provide and who you help you create the opportunity for people to associate you as a solution to a problem. Take the time to develop a great marketing message and you will improve your ability to transform a common question into a valuable marketing opportunity.
One of the first steps to creating a great marketing message is to focus closely on why your clients use your product or service. One of the best ways to get this information is to simply ask them. You may ask them on the phone, in person or with a survey available
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/32340/diggitup-How-to-Generate-More-Business-by-Telling-People-What-You-Do.html">How to Generate More Business by Telling People What You Do</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/32340/diggitup-How-to-Generate-More-Business-by-Telling-People-What-You-Do.html]How to Generate More Business by Telling People What You Do[/url]
Related Articles:
Role Of Customer Service In Success Of Business
What Did The Fish Say When It Hit The Wall?
Bookmark it:
|