Boost Email Marketing Open Rates by Sounding Like Grandma in Your Direct Email Advertising
The secret to persuading your customers to open and read your direct email marketing messages is to make them sound like a note from grandma.Your customers receive three kinds of email:1. Email from family and friends—personal. 2. Email from colleagues and suppliers—work. 3. Email from advertisers—legitimate and spam.The least important of these ema

Winn Dixie Not Long For This World
Winn Dixie Supermarket Chain is in bankruptcy (yet recording another huge loss in their 2005 fiscal year) after a 51 million dollar loss in fiscal year 2004. Now they report a 622 million dollar loss and some are fretting the worse may be inevitable as it looks as if emerging from bankruptcy may not be possible.They have closed stores and warehouses to cut costs, yet were hurt a

Guerrilla Marketing for the Small Marketing Budget
A smallish budget and a need to spend it wisely – I think the most important thing to do is ensure that you are aiming at actual potential customers. Luckily as auto repair guys – you have a head start as most people have cars nowadays. But….. make sure that you are aiming at people who own the kind of cars that you repair – be that make of car, age of car and/or income level. completing IRS Form 3949-A or writing a letter and mailing the information to: Internal Revenue Service, Fresno, California 93888.

Although not all inclusive, activities in violation of the tax laws include:

• Deliberately underreporting or omitting income.
• Overstating deductions.
• Keeping multiple sets of books.
• Making false entries in books and records.
• Claiming personal expenses as business expenses.
• Claiming false deductions.
• Hiding or transferring assets or income.

If you choose to send a letter instead of Form 3949-A, include the following information, if available:

• Name and address of the person you are reporting.
• The taxpayer identification number (social security number for an individual or employer identification number for a business).
• A brief description of the alleged violation, including how you became aware of or obtained the information.
• The years involved.
• The estimated dollar amount of any unreported income.
• Your name, address, and daytime telephone number.

You are not required to identify yourself when reporting suspected tax fraud activity; but, it is helpful to do so. Keep in mind that your identity can be kept confidential, and you may be entitled to a reward."

Look at the activites listed above. Do you do any of them? Do you ever put cash in your pocket instead of the register? Ever report an expense, as business when you really knew it was personal? Ever claim personal miles in your business log? Ever restructure your business to report less income for child support purposes? Ever take less reportable income and take perks on the side to qualify for income levels for a government program. Ever not report cash income from a hobby business?

Now, have you ever told anyone? Your wife? An employee? Your lawyer? How about your accountant? Does your taxpreparer know, or e

> • Hiding or transferring assets or income.

If you choose to send a letter instead of Form 3949-A, include the following information, if available:

• Name and address of the person you are reporting.
• The taxpayer identification number (social security number for an individual or employer identification number for a business).
• A brief description of the alleged violation, including how you became aware of or obtained the information.
• The years involved.
• The estimated dollar amount of any unreported income.
• Your name, address, and daytime telephone number.

You are not required to identify yourself when reporting suspected tax fraud activity; but, it is helpful to do so. Keep in mind that your identity can be kept confidential, and you may be entitled to a reward."

Look at the activites listed above. Do you do any of them? Do you ever put cash in your pocket instead of the register? Ever report an expense, as business when you really knew it was personal? Ever claim personal miles in your business log? Ever restructure your business to report less income for child support purposes? Ever take less reportable income and take perks on the side to qualify for income levels for a government program. Ever not report cash income from a hobby business?

Now, have you ever told anyone? Your wife? An employee? Your lawyer? How about your accountant? Does your taxpreparer know, or e

ed.
• The estimated dollar amount of any unreported income.
• Your name, address, and daytime telephone number.

You are not required to identify yourself when reporting suspected tax fraud activity; but, it is helpful to do so. Keep in mind that your identity can be kept confidential, and you may be entitled to a reward."

Look at the activites listed above. Do you do any of them? Do you ever put cash in your pocket instead of the register? Ever report an expense, as business when you really knew it was personal? Ever claim personal miles in your business log? Ever restructure your business to report less income for child support purposes? Ever take less reportable income and take perks on the side to qualify for income levels for a government program. Ever not report cash income from a hobby business?

Now, have you ever told anyone? Your wife? An employee? Your lawyer? How about your accountant? Does your taxpreparer know, or e

se, as business when you really knew it was personal? Ever claim personal miles in your business log? Ever restructure your business to report less income for child support purposes? Ever take less reportable income and take perks on the side to qualify for income levels for a government program. Ever not report cash income from a hobby business?

Now, have you ever told anyone? Your wife? An employee? Your lawyer? How about your accountant? Does your taxpreparer know, or even suspect?

If you are not following the law you need to be aware that the IRS is offering to pay people to turn you in and you will never know who did it. Ex-wives are the biggest source of tips on tax cheats followed by ex-employees. If you are cheating, anyone, anywhere that finds out can turn you in for cash. It may take the IRS several years to get around to you but they never forget.

However by the same token the competitor of yours who pays contact labor instead of payroll, or who deliberately over reports his expenses, or brags about the cash he receives and does not report. Here is your chance to level the playing field.