Google's Limitations

As of the end of January 2005, the indexable Web was estimated at 11.5 billion pages [Gulli and Signorini], growing from 200 million pages in 1997. Without effective search engines, such as Google, the Web would either not achieve such huge proportions in such a short time or become the epitome of document anarchy. Internet search engines in general and Google in particular have transformed the World Wide Web from stagnant data repository with a slow and result-poor search process to a dynamic world of continuously expanding and rich source of information of gargantuan proportions.

Google today represents state of the art of "group mind," which is defined by people who actively create and manage text on the Internet and hyperlinks to that text. Its success is rooted in relevance of retrieved results and in high speed of result retrieval. Google proved that using page popularity to rank its relevance to the original query has tremendous pragmatic value to the broadest groups of Internet users.

However, the same popularity-based search algorithms also cause imperfections and frustrations. Google superimposes only minimal order to this anarchy, just enough to find tons of interesting information but far from serving a comprehensive reference source. It would be a mistake to rely on Google for an ultimate source of reference information [Hargittai]. The list of Google's shortcomings includes

1. Low precision. Google does not return an answer or solution to your problem. Instead, you receive a set of links to Web pages with information of various degrees of relevance to your search. This kind of answer results in multi-step operation, where you first must identify the most promising links, then "drill in" for more information, refine your initial search and repeat the entire process. For instance, a search for "medical billing" returns ads for medical jobs, career guides, online learning courses, and advertisements for billing products.
2. No context. For example, a search for "medical compliance," retrieves advertisement to hire reimbursement compliance consultants along with a source for the top quality disposables, and government employment regulations for leave of absence due to medical necessity. A search for "billing compliance," retrieves pages containing descriptions of compliance programs at universities, descriptions of compliance training courses, etc.
3. "GoogleWashing." GoogleWashing is a process of altering online associations with a keyword by pro
   The Value of Online Catalog Printing
   The World Wide Web is the ultimate source for any type of information. In terms of advertising, the internet is getting bigger and bigger with time. The print industry which is connected to advertising has expanded into a bigger marketplace. As a matter of fact catalog printing which used to be in print has been converted into something more accessible, that is, online catalog printing.Catalogs in print are said to be a traditional form of direct mailing. Today because of the internet the online catalog printing has emerged. Marketers who used to print their catalogs conventionally have shifted to this online breakthrough. Actually they say that printing on the web offers great returns to their business.So if you are planning to print your catalogs online, do it! Printing on the web allows one to produce and distribute catalogs without difficulty and without delay. It’s simple and it’s fast.How to Print on the Web? First and foremost, you need to find an online printing provider. When you’ve found the one, you should speak to them about your custom specifica
   norini], growing from 200 million pages in 1997. Without effective search engines, such as Google, the Web would either not achieve such huge proportions in such a short time or become the epitome of document anarchy. Internet search engines in general and Google in particular have transformed the World Wide Web from stagnant data repository with a slow and result-poor search process to a dynamic world of continuously expanding and rich source of information of gargantuan proportions.

   Google today represents state of the art of "group mind," which is defined by people who actively create and manage text on the Internet and hyperlinks to that text. Its success is rooted in relevance of retrieved results and in high speed of result retrieval. Google proved that using page popularity to rank its relevance to the original query has tremendous pragmatic value to the broadest groups of Internet users.

   However, the same popularity-based search algorithms also cause imperfections and frustrations. Google superimposes only minimal order to this anarchy, just enough to find tons of interesting information but far from serving a comprehensive reference source. It would be a mistake to rely on Google for an ultimate source of reference information [Hargittai]. The list of Google's shortcomings includes

   1. Low precision. Google does not return an answer or solution to your problem. Instead, you receive a set of links to Web pages with information of various degrees of relevance to your search. This kind of answer results in multi-step operation, where you first must identify the most promising links, then "drill in" for more information, refine your initial search and repeat the entire process. For instance, a search for "medical billing" returns ads for medical jobs, career guides, online learning courses, and advertisements for billing products.
   2. No context. For example, a search for "medical compliance," retrieves advertisement to hire reimbursement compliance consultants along with a source for the top quality disposables, and government employment regulations for leave of absence due to medical necessity. A search for "billing compliance," retrieves pages containing descriptions of compliance programs at universities, descriptions of compliance training courses, etc.
   3. "GoogleWashing." GoogleWashing is a process of altering online associations with a keyword by pro
      Dissatisfied With Your Job? Stop Believing The Myths!
      If you are dissatisfied with your job, you are in a self-imposed career slump!Why are so many of us in career slumps? Bottom line…we are not doing work that satisfies us! No matter what our employer does for us, if we are not doing work we really want to be doing, in a way that fits our desired life-style, we will never be satisfied.What keeps us in career slumps for so long? The number one thing that keeps us in our slumps is that we believe the “myths” we were told!1. We believe, “I can’t make money doing work I love.” Yet reality gives us a ton of examples of people who are wealthy and happy doing the work they do.2. We believe, “In order to be happy, I need to find my purpose.” Yet reality shows us that there are plenty of people doing work they love who have no clue what their “true” purpose is.3. We believe, “To get better, I must work on my weaknesses.” Yet reality shows us time and again that the most successful people are those who focus on their strengths.4. We believe, “I am a victim of outside circumstances.” Yet reality shows u
      Internet and hyperlinks to that text. Its success is rooted in relevance of retrieved results and in high speed of result retrieval. Google proved that using page popularity to rank its relevance to the original query has tremendous pragmatic value to the broadest groups of Internet users.

      However, the same popularity-based search algorithms also cause imperfections and frustrations. Google superimposes only minimal order to this anarchy, just enough to find tons of interesting information but far from serving a comprehensive reference source. It would be a mistake to rely on Google for an ultimate source of reference information [Hargittai]. The list of Google's shortcomings includes

      1. Low precision. Google does not return an answer or solution to your problem. Instead, you receive a set of links to Web pages with information of various degrees of relevance to your search. This kind of answer results in multi-step operation, where you first must identify the most promising links, then "drill in" for more information, refine your initial search and repeat the entire process. For instance, a search for "medical billing" returns ads for medical jobs, career guides, online learning courses, and advertisements for billing products.
      2. No context. For example, a search for "medical compliance," retrieves advertisement to hire reimbursement compliance consultants along with a source for the top quality disposables, and government employment regulations for leave of absence due to medical necessity. A search for "billing compliance," retrieves pages containing descriptions of compliance programs at universities, descriptions of compliance training courses, etc.
      3. "GoogleWashing." GoogleWashing is a process of altering online associations with a keyword by pro
         Extend Your Trade Show Exhibit Experience Online
         In today’s trade show environment, you can now amplify your real-time trade show display experience once the trade show ends. How? Have you ever thought to have your trade show booth available online? By using video on demand on your company website you can entice visitors to come to your trade show display at their convenience.The recent 2007 giant Consumer Electronics Show in Las Vegas in January had over 140,000 trade show visitors with approximately 2,700 trade show exhibitors who showcased the year’s new technology and set the stage for hi-tech trends. It was the technology industry’s largest trade show, yet it was not open to the public.There is good news, however, for trade show “wannabes” who no longer have to feel left out in the cold. Millions of virtual trade show visitors are now able to view trade show highlights and new launches via the Internet. Virtual trade show visitors can witness the breaking news of the technology trade show exhibitors online by playing video on demand found on trade show exhibitor’s websites. The CES show’s message was the news o
         f reference information [Hargittai]. The list of Google's shortcomings includes

         1. Low precision. Google does not return an answer or solution to your problem. Instead, you receive a set of links to Web pages with information of various degrees of relevance to your search. This kind of answer results in multi-step operation, where you first must identify the most promising links, then "drill in" for more information, refine your initial search and repeat the entire process. For instance, a search for "medical billing" returns ads for medical jobs, career guides, online learning courses, and advertisements for billing products.
         2. No context. For example, a search for "medical compliance," retrieves advertisement to hire reimbursement compliance consultants along with a source for the top quality disposables, and government employment regulations for leave of absence due to medical necessity. A search for "billing compliance," retrieves pages containing descriptions of compliance programs at universities, descriptions of compliance training courses, etc.
         3. "GoogleWashing." GoogleWashing is a process of altering online associations with a keyword by pro
            Will Forming A Limited Liability Company Do Me Good As A Small Business Owner?
            When you go on to legally form your own business, you will in many cases be faced with a few options: registering an llc, a corporation, a partnership or just be self employed. The option of forming an llc is the one discussed in this article, as it is probably the best one in many situations.LLC stands for Limited Liability Company. That means that the company is a separate legal entity from the person who founded it. The meaning is that the person cannot be personally responsible for the losses the company accumulates (except for his personal investment in the company). It also means that the company itself can be sued legally for matters that concern it's activity, and again, the person who owns and/or controls the company is not responsible (with a few exceptions).LLC's also enjoy several tax benefits. The person who controls the LLC is required to pay tax only once on the LLC's profits. He is than exempt from paying any personal tax on the profits he gains from his LLC company.Other advantages LLC's have are that there is less paperwork and hassle to operate an
            and advertisements for billing products.
         4. No context. For example, a search for "medical compliance," retrieves advertisement to hire reimbursement compliance consultants along with a source for the top quality disposables, and government employment regulations for leave of absence due to medical necessity. A search for "billing compliance," retrieves pages containing descriptions of compliance programs at universities, descriptions of compliance training courses, etc.
         5. "GoogleWashing." GoogleWashing is a process of altering online associations with a keyword by prolific linking using external sources, e.g., blogs. The downside of this process is that it excludes other high value reference sources, e.g., books or articles unavailable for Google indexing and promotes commercial sites only.
         6. Commercialization instead of education. For example, a search for "medical claims processing" retrieves "tips on starting a medical claims processing business" and advertising for companies looking for billing salespeople and selling claims processing software and services, instead of references to and descriptions of processes or summarized product/service reviews.
         7. Unknown credibility. Its responses do not have an external source of credibility rating. They are ranked according to a "popularity" formula.
         8. No feedback. Limited and indirect ability to influence the search results by creating or deleting links. Complete lack of ability to modify search results or search terms.

         Google helps us using the Internet as a source of collaborative but highly biased knowledge. For comparison, Google and book references occupy two opposing ends of spectrum of information materials arranged along credibility and relevance dimensions.

         Wiki - Shared Knowledge Repository on the Web

         Wiki technology aims at the middle ground between the extremes of the spectrum defined by Google and book encyclopedias. Wiki takes the concept of shared inter-article repository on the Web to the next, intra-article level, allowing multiple contributors share editing process of the same document. By localizing and focusing shared efforts to the same documents, the resulting sites achieve relevance degrees unobservable to popularity-based search engines.

         Wikipedia is the most popular example of Wiki: BBC News has called Wikipedia "one of the most reliably useful sources of information around, on or off-line." Wikipedia, like numerous other wikis, is void of commercialization and link-driven popularization. However, Wikipedia has two other problems:

         1. Limited depth in spite of data availability on the Internet. For instance, a search for "Straight Through Billing," "Billing Compliance," or "Medical Billing Transparency" returns no results.
         2. Limited search capabilities, most notably sharing with Google low precision and lack of context.

         Search experts used specialization to ap