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The 10 'Silliest Bits of Advice' to Ignore when Buying or Running a Business
As soon as you talk to friends and associates about going into business there will be no shortage of tips, advice and guidance offered to you. It's important to talk with others who have are experienced in business, especially those who have been successful. Think twice about taking advice from anyone in business without a successful track record. This includes advisers whose advice contradicts that given by highly successful business owners.The following are 10 bits of advice which are straight out silly and stupid. If you are ever contemplating buying or running a business make sure you ignore these so called "pearls of wisdom" when they are "thrown" at you. "You will make a fortune - go for it." People who tell you that you will make a fortune and encourage you to get right into business without taking the time to talk with you and assess what your business is all about are simply fools. If they are not in a successful business themselves, then they are not only fools, but also idiots. Steer well clear from this advice. Make sure all your decisions are based on sound research and facts. If necessary get a second and third opinion. You can never get too much advice from those people who know what they are doing. "All you need to do is think success." You can think success all you like, but you'll get nowhere unless you "get off your bike", sit down with your advisers and put your business idea

beyond what would generally be possible by the outsourcing company.

Supplier Selection and the Importance of a Style Match
Any software package you buy on the market has had its production cycle. It started as a specific development for a certain company and it evolved from there onwards. Behinds this process, behind the functionality of this package are driving forces at work. The fundamental choices and options of the architects behind the solution.Once you know these forces, you will not only know what you buy, but also what you will end up in the near future. Behind any solutions there are fundamental choices that have been taken.There are so many options you come across when developing software, that in order to manage that process any company will apply it own set of rules.If you can make these rules explicit and you can compare them with other packages (suppliers) you have found another mechanism to make a choice in the complex world of software and supplier selections.To give an example. If you are to select a package you will choose according to a main business driver. If you do not want risks you choose proven technology, otherwise leading edge solutions. If you want the “best of breed”, you make a different choice than opting for “one-size-fits-all.” Do you prefer open-source solutions or do you not.These are just a series of examples that are related to organizational style. If you are aware of this, your selection process will still be complex and difficult, but easier to handle because you have extra ammunition.There are many issues with

The outsourcing history of India is one of phenomenal growth in a very short span of time. The idea of outsourcing has its roots in the 'competitive advantage' theory propagated by Adam Smith in his book 'The Wealth of Nations' which was published in 1776. Over the years, the meaning of the term 'outsourcing' has undergone a sea-change. What started off as the shifting of manufacturing to countries providing cheap labour during the Industrial Revolution, has taken on a new connotation in today's scenario. In a world where IT has become the backbone of businesses worldwide, 'outsourcing' is the process through which one company hands over part of its work to another company, making it responsible for the design and implementation of the business process under strict guidelines regarding requirements and specifications from the outsourcing company. This process is beneficial to both the outsourcing company and the service provider, as enables the outsourcer to reduce costs and increase quality in non core areas of business and utilize his expertise and competencies to the maximum. And now we can see the benefit to the service companies in India as they mature, prosper and build core capabilities beyond what would generally be possible by the outsourcing company.

The Magic of Float
If you’ve ever received a service today and paid for it in 30 days you’ve experienced the concept of “float” – the time difference between when you receive a service and when you paid for it. In most cases this time period is a convenience to you as a customer, but in the world of business marketing it can absolutely transform your business. In the last 18 months we’ve grown our marketing budget at Swapalease.com (the company that owns me) by more than 1000% by simply leveraging the concept of float.The reason we can grow our marketing budget so actively is because of a whole new breed of on-line marketing tools that allow us to actually make money faster than we spend it. And we’re not the only ones. Thousands of companies are taking advantage of new on-line advertising models that are driving millions of qualified buyers to their respective sites on a shoestring budget. Let me explain the models and then we’ll get back to leveraging the float.Google rocksYes, they have a $50 billion market cap, but that’s not why Google rocks. It’s how they got there. Google helped pioneer a concept called “cost per click” (CPC) advertising. Google displays a handful of ads on each of its search results pages. Advertisers only pay for those ads when someone actually clicks on their ad (hence cost per click, get it?). Companies of all sizes have jumped on this incredibly targeted and efficient ad model to drive millions of visitors to their sites, and turn those visito

urcing' has undergone a sea-change. What started off as the shifting of manufacturing to countries providing cheap labour during the Industrial Revolution, has taken on a new connotation in today's scenario. In a world where IT has become the backbone of businesses worldwide, 'outsourcing' is the process through which one company hands over part of its work to another company, making it responsible for the design and implementation of the business process under strict guidelines regarding requirements and specifications from the outsourcing company. This process is beneficial to both the outsourcing company and the service provider, as enables the outsourcer to reduce costs and increase quality in non core areas of business and utilize his expertise and competencies to the maximum. And now we can see the benefit to the service companies in India as they mature, prosper and build core capabilities beyond what would generally be possible by the outsourcing company.

Using a Niche as a Market Strategy
There are two types of Interior Design firms: Those that truly specialize in a particular area (i.e. Kitchen and Bath designers) and firms that use a niche as a market strategy. Let’s focus on the latter, because if you are trying to create a message that appeals to anyone that may be interested in any form of Interior Design, you are spinning your wheels and wasting your resources. The best way to gain awareness is by marketing through the strategy of developing your niche. The biggest objection most have to this idea is that they do not want to box themselves into a narrow offering. However, this is not the case when you use a niche to create awareness.Let’s first look at 5 different strategies to develop a niche: 1) By Industry There are dozens of industries that you can focus on to develop a market for your company. Here are only a few: Law offices, medical offices, health care, hotels, restaurants, day care centers, yachts and much more. 2) By Product Office Furniture, Kitchen Cabinets, Window Treatments, Color, Antiques, Artwork and Residential Furniture are just a few that fall under marketing with a product focus. 3) By Style When you sell by style, you sell based on your own unique talent. Examples of style include: Modern, Traditional, Classic, Youthful, Tailored and Elegant. 4) By Demographic You can target a certain group of the market such as: Retiring Baby Boomers, Newly Divorced, and those relocating for their wo

ss through which one company hands over part of its work to another company, making it responsible for the design and implementation of the business process under strict guidelines regarding requirements and specifications from the outsourcing company. This process is beneficial to both the outsourcing company and the service provider, as enables the outsourcer to reduce costs and increase quality in non core areas of business and utilize his expertise and competencies to the maximum. And now we can see the benefit to the service companies in India as they mature, prosper and build core capabilities beyond what would generally be possible by the outsourcing company.

Time Tracking or Employee Time Management
Employees, the most important source of any organization to grow, grow & grow. Industry is full of jobs & requirements. You name it and there is a company looking to hire such professionals. The connecting lines these days are internet. Many and many job hunters look forward to internet portals for new jobs and are successful in reaching out to the right employer.Internet has slowly become an integral part of much organizational growth these days. Today for all small-scale industries to move ahead and get into a mid size company, internet plays a very important role. Just imagine the amount of business happening these days with internet as a resource. With Google, playing one of the most important gateways to connect these business happenings, it is growing with a pace of 200% every year.Coming back to employees, it is not just hiring an employee for any company; it is also about retaining the same for a long time. Facilitating them with loads of benefits, better workplace, holidays, incentives & bonuses are some ways used by good corporate companies to refresh and retain their employees. Amidst all these, is an important segment and that is employee time management. The first step to it is employee time tracking.In days past, all these was done manually on paper, then came computers, excel and then software to manage. Now we find the buzzword "On Demand" and that means all software features are available online. You need not manage your database, files

company and the service provider, as enables the outsourcer to reduce costs and increase quality in non core areas of business and utilize his expertise and competencies to the maximum. And now we can see the benefit to the service companies in India as they mature, prosper and build core capabilities beyond what would generally be possible by the outsourcing company.

Can't Keep Good People? Probably Your Own Fault!
Having trouble retaining good people these days? Ever wonder why it is that just as you get someone up-to-speed on a project or position, suddenly they’re winging off to brighter horizons elsewhere?Maybe you think you’re not offering enough money, or your healthcare benefits aren’t very competitive? Perhaps available parking spaces are too far from the front door.Sorry, Bunkie: According to surveys, it’s not likely any of those things. Instead, the problem may be a lot closer to home, that is to say, you, the departing soul’s manager. It seems that the most prevalent reasons given by professionals for leaving one job for another fall entirely within the accountability of… drum roll… the ex-boss!Here’s what I mean, as evidenced by this list of employees’ “leading reasons” for changing a job from a survey by the Society of Human Resource Management:• 89% offered higher salary elsewhere• 85% didn't see enough career development potential• 79% didn’t feel appreciated• 74% burned out• 71% balancing work and life issues too difficult• 62% conflicts with supervisor or co-workersGet the picture? Notice that, as a manager, you possess control over practically EVERYTHING on the list. Only the first may be out of your control, though you have either authority or influence on that one too. You may not, however, see your own job quite that way. And therein lies your basic rub.Managers who do define themselves a

beyond what would generally be possible by the outsourcing company.

Since the onset of globalization in India during the early 1990s, successive Indian governments have pursued programs of economic reform committed to liberalization and privatization. Till 1994, the Indian telecom sector was under direct governmental control and the state owned units enjoyed a monopoly in the market. In 1994, the government announced a policy under which the sector was liberalized and private participation was encouraged. The New Telecom Policy of 1999 brought in further changes with the introduction of IP telephony and ended the state monopoly on international calling facilities. This brought about a drastic reduction and this heralded the golden era for the ITES/BPO industry and ushered in a slew of inbound/outbound call centres and data processing centres. Although the IT industry in India has existed since the early 1980s, it was the early and mid 1990s that saw the emergence of outsourcing. One of the first outsourced services was medical transcription, but outsourcing of business processes like data processing, billing, and customer support began towards the end of the 1990s when MNCs established wholly owned subsidiaries which catered to the process off-shoring requirements of their parent companies. Some of the earliest players in the Indian market were American Express, GE Capital and British Airways.

The ITES or BPO industry is a young and nascent sector in India and has been in existenc

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Pricing: the third element of the marketing mix is an important and complex consideration in formulating the marketing strategy. Yet it is the variable that normally produces the most direct and most rapid change in customer value and competitive impact.

With so many successful business people highlighting the importance of a mastermind group, what are the real benefits to the smaller-scale business person?

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