Digg it UP - Business

I Need You To Need Me
Thanks to a persistent pain in my left leg, I am temporarily unable to run out on the street. Luckily, however, I've discovered that I can run pain-free on a treadmill (go figure). And so last month, I

ht, you’re on to a winner. Get it wrong, you could look a bit of a fool; but chances are, it will go completely unnoticed. I can’t answer the question of what to do for you, there’s probably a million or more answers. But if you do decide to get your video camera out and get your brand on You Tube, do it with integrity, sincerity and

PTO; Justification of the Means and the Ends
Some would say about certain issues that the means do not justify the ends. Well more often the ends do not justify the means. For instance if you are trying to accomplish something and know that if you do use t

I'm fascinated by the growing list of organizations successfully using You Tube for a new kind of PR. Heard of the tie up between Diet Coke and Mentos, the Sony Bravia phenomenon or the Will it Blend? craze? If not, look them up on You Tube, you'll find these companies have secured millions of dollars worth of free publicity for the corporations behind them. Well, I say behind them, it usually starts by accident. Someone posts something that is fun to watch, it just happens to have your brand in it and if you’re lucky, it spreads.

It’s successful because the audience believes it’s been made for their amusement, not for your publicity. And they believe this because it’s true.

Engage Audiences on a New Level
This is the challenge for people in business, especially those of us in the communications industry, be they freelance copywriters and marketing consultants like me, to admen, media sales executives or pr consultants. It’s to get brands posted on You Tube using genuinely entertaining, engaging and sincere approaches.

Everyone posting to You Tube is potentially an adman for your brand or business. The catch is, that in a world growing in cynicism, if the audience finds out you intended to get your message on there, the message will fall flat: Bang. You’ve been found out. Get it right, you’re on to a winner. Get it wrong, you could look a bit of a fool; but chances are, it will go completely unnoticed. I can’t answer the question of what to do for you, there’s probably a million or more answers. But if you do decide to get your video camera out and get your brand on You Tube, do it with integrity, sincerity and

The Spirit of Giving: Should Your Workplace Adopt a Family This Holiday Season?
The festivities of the holiday season manifest even in the most focused of workplaces. Most workplaces have their own holiday traditions: formal holiday parties, lunchtime cookie swaps, Secret Santa exchanges o

corporations behind them. Well, I say behind them, it usually starts by accident. Someone posts something that is fun to watch, it just happens to have your brand in it and if you’re lucky, it spreads.

It’s successful because the audience believes it’s been made for their amusement, not for your publicity. And they believe this because it’s true.

Push or Pull?
It's the same old tune.I sat there listening to a man with good ideas who was nevertheless stuck trying to get them to market. His short-cropped, grizzly grey hair and the lines on his face told a dozen s

because it’s true.

For Customer Stampede, Follow My Barber's Simple Plan
There are many examples of businesses able to increase their customer numbers overnight. Some have deep pockets and splash out on advertising. Others lower their prices or buy off the competition.But thes

sing genuinely entertaining, engaging and sincere approaches.

Lead Gathering at Trade Shows
The primary reason to exhibit in a trade show is to generate sales leads or contacts for your company. So why is it that the majority of trade show exhibitors say that lead gathering and follow up is the biggest

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The choice between higher education and not, is also the choice, often, between a great job and a terrible one. If you have studied your way through University, and think that you are ready to take on the world, then there are graduate jobs in insurance waiting for you to take up the calling and prove your worth to the working world. You have a leg-up on the competition if you go to the job search with degree in hand, because there are many well paying jobs that will accept only graduate applicants. In the insurance field, for example, jobs range from advertising with the company to adjusting claims, and none of these jobs can be had without a degree in your hand.

Designing and operating your Web site with customer service as a priority. Including some tips from the owner of a very profitable site.

Micro entrepreneurs are the owners of small businesses that have fewer than five employees and have startup costs of less than $35,000 and annual revenue of less than $100,000. There are nearly 21.5 million micro entrepreneurs in the U.S.

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