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Digg it UP - Nonprofit PR Lessons From Helmuth Von Moltke the Elder
You approach a stranger at an association meeting or industry conference with you arm outstretched and say: “Hi. My name is…..” And you’re off and running.There’s an art to successful networking and business development.
PR planning mistakes tend to come in two forms: not enough planning (or no planning at all), or an extreme rigidness to a prepared plan. You’ve probably worked with bo
Obviously, you might logically say, “that is good!” You would most certainly be on track feeling good about everyone in your area having a job. Getting everyone working and being more self-sufficient is our logical goal.W
Moltke's main thesis was that military strategy had to be understood as a system of options, because only the beginning of a military operation could be planned with any degree of clarity. He considered the main task of military leaders to consist in the extensive preparation of all possible outcomes. In his view it was wrong to envision one scenario for achieving victory, since this negates the fact that the opponent will have plans of his own that you cannot know in advance. His thesis is summed up by one famous statement: "No battle plan survives contact with the enemy."
Another brilliant thinker, boxer Mike Tyson, puts it this way: “Everyone has a plan 'till they get punched in the mouth.”
What’s that mean for nonprofit communicators? It means campaign planning is crucial. The ability to envision different outcomes is crucial. And that, despite all that planning, once the campaign starts, you need to be adaptable, to take advantage of unforeseen opportunities and to overcome unplanned obstacles.
PR planning mistakes tend to come in two forms: not enough planning (or no planning at all), or an extreme rigidness to a prepared plan. You’ve probably worked with bot
A great way for raising money for any organized recreational or competitive sports program is arrange a creative sports fundraising event. Such events are very crucial to the success of any sports team and although these sports f
Another brilliant thinker, boxer Mike Tyson, puts it this way: “Everyone has a plan 'till they get punched in the mouth.”
What’s that mean for nonprofit communicators? It means campaign planning is crucial. The ability to envision different outcomes is crucial. And that, despite all that planning, once the campaign starts, you need to be adaptable, to take advantage of unforeseen opportunities and to overcome unplanned obstacles.
PR planning mistakes tend to come in two forms: not enough planning (or no planning at all), or an extreme rigidness to a prepared plan. You’ve probably worked with bo
I grew up in a household where saying thank you was a code of behavior that was absolutely essential. There were simply no exceptions. A thank you note was sent immediately for any gift received or for any kind or decent action.
Another brilliant thinker, boxer Mike Tyson, puts it this way: “Everyone has a plan 'till they get punched in the mouth.”
What’s that mean for nonprofit communicators? It means campaign planning is crucial. The ability to envision different outcomes is crucial. And that, despite all that planning, once the campaign starts, you need to be adaptable, to take advantage of unforeseen opportunities and to overcome unplanned obstacles.
PR planning mistakes tend to come in two forms: not enough planning (or no planning at all), or an extreme rigidness to a prepared plan. You’ve probably worked with bo
In the contracting meeting, the department head reviewed my proposal and slid the contract back across the table at me, shaking her head. “Too much,” she said. “I’ll give you 20% less.”This was more than a decade ago, when
What’s that mean for nonprofit communicators? It means campaign planning is crucial. The ability to envision different outcomes is crucial. And that, despite all that planning, once the campaign starts, you need to be adaptable, to take advantage of unforeseen opportunities and to overcome unplanned obstacles.
PR planning mistakes tend to come in two forms: not enough planning (or no planning at all), or an extreme rigidness to a prepared plan. You’ve probably worked with bo
Start a business of your own with an idea, and a bit of imagination. Starting a business can be a difficult decision that you are not sure if you have what it really takes to be an entrepreneur. Don’t worry; everyone starting out,
PR planning mistakes tend to come in two forms: not enough planning (or no planning at all), or an extreme rigidness to a prepared plan. You’ve probably worked with both types of campaigns – the seat-of-the-pants variety, and the type run by a thoughtless taskmaster who becomes slave to his or her Project Planning Grids with certain preplanned outcomes in mind. General von Moltke would have us plan differently -- a series of different possible outcomes that might occur; and a flexible array of tactics and strategies we might employ based on circumstances we encounter along the way.
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