Digg it UP - Business

Managing Change - The Key Ingredient to Driving Change
When you’re setting about to launch a major change effort in your organization there are many things you must do but none are bigger than the one key ingredient to driving change in any organization of any size. What is it you say? Let me tell you a brief story.One time awhile back I was having dinner with the CEO of a $500 million tech company. We were discussing the changes he was trying to drive and how I might help. He went in to great deta

plainly: “off the record and not for attribution”; ask the reporter to confirm. (Remember Watergate and Deep Throat?)

4. Be forthcoming. If you don't have answers, say so and suggest other colleagues who may have them. This positions you as a fair and accessible source to come back to, even if someone else gets the mention this time.

5. Thank the reporter. Acknowledge that the reporter has an interesting and challenging job and thank her/him for the opportunity to discuss your story. Ask whet

Sexual Harassment Policy Guidelines Part II
SEXUAL HARASSMENT COMPLAINT INVESTIGATION PROCEDUREEvery complaint will be thoroughly investigated. When a complaint of sexual harassment is received we will take the following actions:1. Question both parties in detail.2. Probe deeply for corroborative evidence.Here is what we are trying to determine with our investigation: Is the testimony of the victim internally consistent? Is the testimony of the accused internally co

Simply put, public relations helps organization X reach its target audience Y. The means to reach the target audience vary — advertising, brochures, direct mail, newsletters, special events and media relations — to name a few.

Often, public relations is the ability to make something ordinary and turn it into something extraordinary.

Media relations is an area that gets a significant amount of attention. For many, it remains a mystery as to how a story gets into a publication.

Media relations is the art of building relationships of trust and mutual interest with reporters. It’s a step up from publicity for your product, service or event, or asking reporters and editors to do your marketing for you. Remember, reporters don’t work for you (or me) - they work for their editors, readers, and viewers.

Try an approach that builds better relationships with give and take, generating more call-backs, and ensuring that your calls are returned down the road. How? Position your organization as a resource to the press.

Resources offer instead of asking; they help reporters and producers develop story ideas, gather background information, analyze market trends, comment on breaking news, or suggest subjects (and people) for feature stories. They’re responsive, credible and respected.

If this is a major shift from marketing for you, here’s am eight-point checklist to position your company or client as media resource, not a marketing nuisance!

Return calls promptly. Respect reporters’ deadlines and they’ll keep calling for your expert wisdom.

1. Don’t push your own agenda. Listen carefully to what the reporter is looking for and why — even if the story isn’t about you. Clarify the intent and objectives in talking with you.

2. Clarify uncertainty. If you have any uneasiness about where the reporter is going with a line of questioning, respect it: ask about the thinking behind the question.

3. Go off the record at any point if you’re uneasy or concerned about being misquoted. Say so plainly: “off the record and not for attribution”; ask the reporter to confirm. (Remember Watergate and Deep Throat?)

5. Thank the reporter. Acknowledge that the reporter has an interesting and challenging job and thank her/him for the opportunity to discuss your story. Ask wheth

Can You Out Market an MBA in the Real World?
Are you worried because you are up against a huge company with millions of marketing dollars? Do you have competitors who have MBA Marketing Degrees? Are you worried that you cannot compete? Well if you are let me tell you right now; Don’t be! You can out market anyone and win over your customers.How do I know? Well, our company did this in every city we went to over and over again. We flat won markets and we smoked the competition with huge ad

s the art of building relationships of trust and mutual interest with reporters. It’s a step up from publicity for your product, service or event, or asking reporters and editors to do your marketing for you. Remember, reporters don’t work for you (or me) - they work for their editors, readers, and viewers.

If this is a major shift from marketing for you, here’s am eight-point checklist to position your company or client as media resource, not a marketing nuisance!

Return calls promptly. Respect reporters’ deadlines and they’ll keep calling for your expert wisdom.

1. Don’t push your own agenda. Listen carefully to what the reporter is looking for and why — even if the story isn’t about you. Clarify the intent and objectives in talking with you.

2. Clarify uncertainty. If you have any uneasiness about where the reporter is going with a line of questioning, respect it: ask about the thinking behind the question.

5. Thank the reporter. Acknowledge that the reporter has an interesting and challenging job and thank her/him for the opportunity to discuss your story. Ask whet

Private Practice Building: Freedom from Boredom in Our Work
Each Monday morning as I drive to the office here in Tallahassee, Florida, I glance at the drivers next to me and try to pick out the ones that look as if they are about to begin 'a five day sentence' doing something they hate to do.It's sad but true. Most people spend their lives bored into a trance while working for someone else. No wonder so many people live for the weekend and get anxious when Sunday night rolls around.And I once aga

the press.

If this is a major shift from marketing for you, here’s am eight-point checklist to position your company or client as media resource, not a marketing nuisance!

Return calls promptly. Respect reporters’ deadlines and they’ll keep calling for your expert wisdom.

1. Don’t push your own agenda. Listen carefully to what the reporter is looking for and why — even if the story isn’t about you. Clarify the intent and objectives in talking with you.

2. Clarify uncertainty. If you have any uneasiness about where the reporter is going with a line of questioning, respect it: ask about the thinking behind the question.

5. Thank the reporter. Acknowledge that the reporter has an interesting and challenging job and thank her/him for the opportunity to discuss your story. Ask whet

Are Your Marketing Efforts Working...Or Could They Use A Little Help?
Marketing is a broad business subject that encompasses a range of activities including advertising, public relations, sales, and promotions. Generally, you will find that people often confuse sales with marketing, when in fact the two are quite different. Marketing is all about getting a product or service into the market, promoting it, influencing behavior, and encouraging sales turnover. Sales, quite distinctly, is the actual transaction of g

hey’ll keep calling for your expert wisdom.

1. Don’t push your own agenda. Listen carefully to what the reporter is looking for and why — even if the story isn’t about you. Clarify the intent and objectives in talking with you.

2. Clarify uncertainty. If you have any uneasiness about where the reporter is going with a line of questioning, respect it: ask about the thinking behind the question.

5. Thank the reporter. Acknowledge that the reporter has an interesting and challenging job and thank her/him for the opportunity to discuss your story. Ask whet

Four Things You Should Never Say to Your Employees
How do you turn a complainer into a problem solver? How do you stay abreast of problems on the front line, get the employees to let you in on the inside scoop without encouraging them to tattle or criticize? There are four knee-jerk responses that you may be operating from without awareness. These statements are sure to award you the title “unapproachable” and the result will be low moral, as you are rendered clueless to that inside world of your emp

plainly: “off the record and not for attribution”; ask the reporter to confirm. (Remember Watergate and Deep Throat?)

5. Thank the reporter. Acknowledge that the reporter has an interesting and challenging job and thank her/him for the opportunity to discuss your story. Ask whether or when the story will print or air so you can look for it.

6. Follow up. When you see a piece about your story, always send a note or e-mail of thanks. Even if the reporter didn’t give you the most positive presentation, be gracious and let the reporter know you’d like to suggest stories from time to time and ask about what kinds of things s/he might be interested in.

7. Log your lessons. Log all media calls to shorten your learning curve: track who you spoke with; questions asked and answers given; notes on the reporter’s style or approach; what worked well; and how the story played.

8. Finally, keep your notes, you’ll need them to maintain a connection and a relationship with the report. Keep track of which papers and reporters covered your story, how receptive they were, and whether the story was a positive, neutral or negative piece.

Media relations doesn't have to be expensive but the potential return can be substantial. A story in the media offers a third party endorsement that you can't get anywhere else.

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Word-of-mouth advertising is one of the cheapest and most effective types of advertising your company can invest in, but how do we generate this elusive type of advertising? Most experts in the area will say, “Get out and ‘network’.” So we go to a Chamber of Commerce meeting with dozens or even hundreds of other people trying to promote their company or service, and we attempt to promote our company or service as well. Very few people come to these meetings to buy things. The odds seem to be stacked against from the beginning, so is it any wonder why most of us come back from these meetings thinking that we just wasted an hour or two?

Marketing and sales organizations regularly face the unenviable task of selecting the best corporate gifts and premiums in their attempt to convert prospects and retain valuable customers. Here are some tips that marketers and promotions' managers should consider in choosing the right promotional products and premiums to meet their key objectives.

Here are three strategies to update your nonprofit's communications agenda to fit today's all-conversation-all-the-time environment. Ensure that your organization is aware of what's being said about it, and participates when it makes sense.

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