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Digg it UP - Is the Press Release Dead?
When does outsource product development make sense?Outsource product development has caught the imagination of the entire business world. Sometimes, an enterprise opts for outsourced product development to manage costs, boost bottom line and save time for core activities. Other times, some strategic purposes such as dispense with some centers located at critical geogra
So, how *do* you reach a stressed out journalist with an idea you think will truly interest readers?
The study of the communicative aspects of personal space and territory is called proxemics. Everyone is surrounded by an invisible zone of psychological comfort that follows us everywhere we travel. This protective bubble acts as a buffer zone against unwanted touching and attacks. Our comfort zone varies depending on who we are talking to and the situation that we are in. The amount of s
While searching for an answer, we happened to meet Richard Brandt, a veteran Business Week reporter who now consults with hi-tech entrepreneurs on how to talk to the business press. He's also writing a book about Google. As someone who spent more than 15 years on the other side of the press release, Richard knows what reporters want--and don't want--from press-release-writing entrepreneurs. Following is our summary of his advice.
1. Save the Spam for Breakfast
One of Brandt's pet peeves occurred when executives would call or e-mail him with a pitch on a topic that fell completely outside of his beat. Entrepreneurs who came to him without any knowledge of his interests were treated with the same ignorance with which they treated him. He avoided them. Ditto for spammed press releases.
So, how *do* you reach a stressed out journalist with an idea you think will truly interest readers?
Good morning. Have you had your cup of coffee yet, because I hope so.I'm going to lay something earth shat terning on you now, and I hope that your readyHere goes nothing:There is something out there, a disease, if you will, an infection, a curse.Some people, they are head of COKE, PEPSI, Ritz Carlton, Shape magazine, McDonald's, and MICROSOFT.These peo
While searching for an answer, we happened to meet Richard Brandt, a veteran Business Week reporter who now consults with hi-tech entrepreneurs on how to talk to the business press. He's also writing a book about Google. As someone who spent more than 15 years on the other side of the press release, Richard knows what reporters want--and don't want--from press-release-writing entrepreneurs. Following is our summary of his advice.
1. Save the Spam for Breakfast
One of Brandt's pet peeves occurred when executives would call or e-mail him with a pitch on a topic that fell completely outside of his beat. Entrepreneurs who came to him without any knowledge of his interests were treated with the same ignorance with which they treated him. He avoided them. Ditto for spammed press releases.
So, how *do* you reach a stressed out journalist with an idea you think will truly interest readers?
Biometric time clocks are widely used in offices, airports, and hi-tech firms due to their efficacy in maintaining security, accuracy, and speed. Biometric time clocks use biometric technology of imaging biological traits, which are difficult to forge. Biometric time clock training gains a new height with increased usage of this equipment.A biometric time clock training course includess on how to talk to the business press. He's also writing a book about Google. As someone who spent more than 15 years on the other side of the press release, Richard knows what reporters want--and don't want--from press-release-writing entrepreneurs. Following is our summary of his advice.
1. Save the Spam for Breakfast
One of Brandt's pet peeves occurred when executives would call or e-mail him with a pitch on a topic that fell completely outside of his beat. Entrepreneurs who came to him without any knowledge of his interests were treated with the same ignorance with which they treated him. He avoided them. Ditto for spammed press releases.
So, how *do* you reach a stressed out journalist with an idea you think will truly interest readers?
If you ask the owner of a successful re-seller or importer company to identify their biggest challenge, their common answer will be: lack of working capital. Working capital is the lifeblood of all resellers and importers, enabling them to pay suppliers and allowing them to grow their businesses. Many times, their ability to grow is directly linked to their access to working capital.So is our summary of his advice.
1. Save the Spam for Breakfast
One of Brandt's pet peeves occurred when executives would call or e-mail him with a pitch on a topic that fell completely outside of his beat. Entrepreneurs who came to him without any knowledge of his interests were treated with the same ignorance with which they treated him. He avoided them. Ditto for spammed press releases.
So, how *do* you reach a stressed out journalist with an idea you think will truly interest readers?
Bad news.Your senior vice-president, your marketing director or your accounting department head has decided to retire, move to Okinawa or start his own business––and you’re left staring, horrified, at a polite letter of resignation. The timing couldn’t be worse. You’ve now got a vacancy to fill, and you need to do it...well, yesterday. Is there any ray of hope?There is. But firsany knowledge of his interests were treated with the same ignorance with which they treated him. He avoided them. Ditto for spammed press releases.
So, how *do* you reach a stressed out journalist with an idea you think will truly interest readers?
2. Change Thy Attitude, Grasshopper
Journalists are a lot like us. They respond to folks who have something of value to offer and who are interested in long-term relationships. It follows that the best way to approach them is with with a spirit of giving. Rather than immediately asking a journalist to write about your company, offer her a tidbit of industry gossip or other useful insider information. When you change your attitude, you can't help but also change your approach. And your results.
Which leads us to research.
3. Do Your Homework
Search for relevant articles in a niche magazine or other publication, and find the reporter who has covered that topic. Now, read the other articles that reporter has written. When you've done your homework, you can approach reporters as someone who is genuinely interested in helping them. This simple step will position you light years ahead of your competitors--including many PR agencies. You can't help but stand out.
4. Cultivate a Soulmate
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