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Digg it UP - How I Got Publicity for My Business on National TV and What I Learned Getting There
My millionaire mentor taught me another way you can quickly increase your income is to find out what are you worth. Let’s say you work for one company. Can you go out and look for more job options with other companies? To be in a stronger position to negotiate what you want to have is at least 3 or more alternatives where you could work.If you had 3 or 4 companies that would be interested in y
When I was invited to appear on Fox, it was to rate the presidential candidates in terms of how honest they were about using a ghostwriter for their biographies-- since it was primary season, all the news channels were looking for some angle that hadn't already been used to discuss the election. If you can find a story a producer is already interested in doing (and most are always looking for new angles on stories that are already in the news), you're more than 90% of the way there.
4. Milk
Many people nowadays have become more and more concerned about the trails that they live behind while surfing the net. Your IP address, your country, region are just some of the traces that you leave behind. Why should this be reason for concern you might ask. Well, because these are valuable information through which your address, name and even social security number can be found, except if you use
Shortly after setting that goal, I accomplished it by appearing on Fox & Friends, the national morning show on Fox News Channel that reaches millions of people across the country!
Today, I have almost more business than I can handle and the Fox appearance has led to appearances on five other TV shows across the country. Here's how it all happened, and what I learned in the process:
1. Relationships are the name of the media game.
When I made it my goal to get on national TV, I took the plunge and went to the most expensive conference I've ever attended, The National Publicity Summit (www.freepublicity.com/nps07), where I got to personally meet almost 100 producers and reporters from major media outlets like CNN, Fox News, The View, 48 Hours, Live With Regis & Kelly, Oprah magazine and Forbes. It's like speed dating with the country's top media. I got brief personal meetings with each arranged and agreed to beforehand. No cold calls. No voice mails.
It was during one of those meetings at the National Publicity Summit I spoke with the producer for Fox & Friends. I also made a great contact at Time magazine, with a former Oprah producer and a producer at Live with Regis & Kelly.
I've kept in touch with all of them and most have helped me to one degree or another. In fact without those relationships, I probably never would have gotten on national TV.
2. You need to be your own publicist.
I don't care if you've hired the best publicist or PR firm in the world -- nobody is going to do a better job promoting you than you are simply because no one cares about what you're promoting as much as you do. Plus, even if you have a publicist -- and I'm using one now to save me some time -- being able to come up with good angles yourself is essential to getting the most out of them.
3. Try to tie-in with the news.
Before we had our personal meetings with the producers and reporters at the Summit, their staff trained me to come up with the kind of angles and ideas the media loves. For example, I learned one of the best strategies is to figure out how to tie-it into what's happening in the news.
When I was invited to appear on Fox, it was to rate the presidential candidates in terms of how honest they were about using a ghostwriter for their biographies-- since it was primary season, all the news channels were looking for some angle that hadn't already been used to discuss the election. If you can find a story a producer is already interested in doing (and most are always looking for new angles on stories that are already in the news), you're more than 90% of the way there.
4. Milk y
An expense report is the statement covering all the expenses of official or personal travel of an employee that is to be submitted to the employer for the purpose of reimbursement. Expense reports also serve the purpose of personal record of the expenses or for accounting and tax payment preparation. The expenses generally include air/train fare, hotel accommodations, food expenditures and other trav
When I made it my goal to get on national TV, I took the plunge and went to the most expensive conference I've ever attended, The National Publicity Summit (www.freepublicity.com/nps07), where I got to personally meet almost 100 producers and reporters from major media outlets like CNN, Fox News, The View, 48 Hours, Live With Regis & Kelly, Oprah magazine and Forbes. It's like speed dating with the country's top media. I got brief personal meetings with each arranged and agreed to beforehand. No cold calls. No voice mails.
It was during one of those meetings at the National Publicity Summit I spoke with the producer for Fox & Friends. I also made a great contact at Time magazine, with a former Oprah producer and a producer at Live with Regis & Kelly.
I've kept in touch with all of them and most have helped me to one degree or another. In fact without those relationships, I probably never would have gotten on national TV.
2. You need to be your own publicist.
I don't care if you've hired the best publicist or PR firm in the world -- nobody is going to do a better job promoting you than you are simply because no one cares about what you're promoting as much as you do. Plus, even if you have a publicist -- and I'm using one now to save me some time -- being able to come up with good angles yourself is essential to getting the most out of them.
3. Try to tie-in with the news.
Before we had our personal meetings with the producers and reporters at the Summit, their staff trained me to come up with the kind of angles and ideas the media loves. For example, I learned one of the best strategies is to figure out how to tie-it into what's happening in the news.
When I was invited to appear on Fox, it was to rate the presidential candidates in terms of how honest they were about using a ghostwriter for their biographies-- since it was primary season, all the news channels were looking for some angle that hadn't already been used to discuss the election. If you can find a story a producer is already interested in doing (and most are always looking for new angles on stories that are already in the news), you're more than 90% of the way there.
4. Milk
Reducing air leaks in your plant can save thousands of dollars annually. Compressed air is one of the most costly forms of energy you can use in your plant, of course, it's one of the most versatile, fast and strong too.When it's "quiet time" in the plant, wander around the machinery and listen. You will often hear the gentle (or perhaps not so gentle) hissing of air escaping from the exhaust
I've kept in touch with all of them and most have helped me to one degree or another. In fact without those relationships, I probably never would have gotten on national TV.
2. You need to be your own publicist.
I don't care if you've hired the best publicist or PR firm in the world -- nobody is going to do a better job promoting you than you are simply because no one cares about what you're promoting as much as you do. Plus, even if you have a publicist -- and I'm using one now to save me some time -- being able to come up with good angles yourself is essential to getting the most out of them.
3. Try to tie-in with the news.
Before we had our personal meetings with the producers and reporters at the Summit, their staff trained me to come up with the kind of angles and ideas the media loves. For example, I learned one of the best strategies is to figure out how to tie-it into what's happening in the news.
When I was invited to appear on Fox, it was to rate the presidential candidates in terms of how honest they were about using a ghostwriter for their biographies-- since it was primary season, all the news channels were looking for some angle that hadn't already been used to discuss the election. If you can find a story a producer is already interested in doing (and most are always looking for new angles on stories that are already in the news), you're more than 90% of the way there.
4. Milk
Understanding how specific investment strategies can affect your entire commercial real estate process. A popular topic of commercial real estate is what is known as quick turning. The media has caught on to this phenomenon and generalized it. Many of the things you may have heard about quick turning are not as simple as they make them look. The general public has confused the arena of quick turning
3. Try to tie-in with the news.
Before we had our personal meetings with the producers and reporters at the Summit, their staff trained me to come up with the kind of angles and ideas the media loves. For example, I learned one of the best strategies is to figure out how to tie-it into what's happening in the news.
When I was invited to appear on Fox, it was to rate the presidential candidates in terms of how honest they were about using a ghostwriter for their biographies-- since it was primary season, all the news channels were looking for some angle that hadn't already been used to discuss the election. If you can find a story a producer is already interested in doing (and most are always looking for new angles on stories that are already in the news), you're more than 90% of the way there.
4. Milk
Most in the franchising industry are too afraid of the Federal Trade Commission to speak out against their abuses of power. Most attorneys kiss their rear ends to make sure they are not closed out of the loop, insuring that they get positive opinions on areas of law when they ask for an interpretation. Lawyers in the franchising industry are careful to hob knob with the regulators to help their clien
When I was invited to appear on Fox, it was to rate the presidential candidates in terms of how honest they were about using a ghostwriter for their biographies-- since it was primary season, all the news channels were looking for some angle that hadn't already been used to discuss the election. If you can find a story a producer is already interested in doing (and most are always looking for new angles on stories that are already in the news), you're more than 90% of the way there.
4. Milk your appearance for all it's worth.
I can now say the Fox News Channel refers to me as "The Ghostwriting Guru." That's publicity you simply can't buy at ANY price. It wasn't more than a few days after my appearance I started plastering all of my promotional materials with that phrase. Plus, as I mentioned earlier, the fact I was on Fox makes it much easier to land segments on other shows.
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