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  • Digg it UP - Get Exposed! 5 Tips to Writing a Press Release

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    the community of your business targets.
    3. Provide some tips on how to solve a problem for the media audience for free either in your press release or by driving them to your website.
    4. Use a quote from someone who has experienced this problem and found a solution in you.
    5. Reinforce the facts and then be ready and available. The person who
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    As the publisher of a women’s business magazine in Alberta, Canada, I dredge through hundreds of press releases regularly with my eyes glazed over.

    Why are they glazed over? Well everyone pitches their product or service with boring news releases about how successful they are being a mother and running a business. If that is the case then I want to see the proof in the pudding. Give me concrete examples of your success!

    Are you still frustrated because you are only one of the few people who know about your fantastic business? Get exposed! You don’t need a publicist to get publicity, but you do need to communicate what you are doing with the press.

    Strip For Me - Please!

    Now when I say strip for me, realize this is a metaphor and not a request! (I am getting too old for that kind of stuff.)

    What I mean is cut out all that drop dead boring drivel that distracts from the details of what you are trying to tell me and spice it up a bit!

    Get noticed!

    Please realize how many new businesses send out these releases everyday and then try to figure out how to get noticed among this quagmire. Stand out, do something different, make a statement that jumps off the page!

    Here Are 5 Tips On How To Write A Press Release:

    1. Don’t make it about you. Make it about what problem your business solves.
    2. Don’t send it to everyone and their dog. Only choose the media person who works on the community of your business targets.
    3. Provide some tips on how to solve a problem for the media audience for free either in your press release or by driving them to your website.
    4. Use a quote from someone who has experienced this problem and found a solution in you.
    5. Reinforce the facts and then be ready and available. The person who

    Brand Your Business
    You may have heard something about ‘branding’ in regards to marketing, but perhaps you’ve wondered what that means exactly.Sometimes it is better to explain something in relation to something else. That’s what I am going to do – so first I will start with ‘positioning’. You al
    the proof in the pudding. Give me concrete examples of your success!

    Are you still frustrated because you are only one of the few people who know about your fantastic business? Get exposed! You don’t need a publicist to get publicity, but you do need to communicate what you are doing with the press.

    Strip For Me - Please!

    Now when I say strip for me, realize this is a metaphor and not a request! (I am getting too old for that kind of stuff.)

    What I mean is cut out all that drop dead boring drivel that distracts from the details of what you are trying to tell me and spice it up a bit!

    Get noticed!

    Please realize how many new businesses send out these releases everyday and then try to figure out how to get noticed among this quagmire. Stand out, do something different, make a statement that jumps off the page!

    Here Are 5 Tips On How To Write A Press Release:

    1. Don’t make it about you. Make it about what problem your business solves.
    2. Don’t send it to everyone and their dog. Only choose the media person who works on the community of your business targets.
    3. Provide some tips on how to solve a problem for the media audience for free either in your press release or by driving them to your website.
    4. Use a quote from someone who has experienced this problem and found a solution in you.
    5. Reinforce the facts and then be ready and available. The person who

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    for me, realize this is a metaphor and not a request! (I am getting too old for that kind of stuff.)

    What I mean is cut out all that drop dead boring drivel that distracts from the details of what you are trying to tell me and spice it up a bit!

    Get noticed!

    Please realize how many new businesses send out these releases everyday and then try to figure out how to get noticed among this quagmire. Stand out, do something different, make a statement that jumps off the page!

    Here Are 5 Tips On How To Write A Press Release:

    1. Don’t make it about you. Make it about what problem your business solves.
    2. Don’t send it to everyone and their dog. Only choose the media person who works on the community of your business targets.
    3. Provide some tips on how to solve a problem for the media audience for free either in your press release or by driving them to your website.
    4. Use a quote from someone who has experienced this problem and found a solution in you.
    5. Reinforce the facts and then be ready and available. The person who

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    to figure out how to get noticed among this quagmire. Stand out, do something different, make a statement that jumps off the page!

    Here Are 5 Tips On How To Write A Press Release:

    1. Don’t make it about you. Make it about what problem your business solves.
    2. Don’t send it to everyone and their dog. Only choose the media person who works on the community of your business targets.
    3. Provide some tips on how to solve a problem for the media audience for free either in your press release or by driving them to your website.
    4. Use a quote from someone who has experienced this problem and found a solution in you.
    5. Reinforce the facts and then be ready and available. The person who

    Writing Guarantees that Sell
    “This offer is good but can you guarantee it.”Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer.So, what makes a good guarantee? Besides the obvious, “I guarant
    the community of your business targets.
    3. Provide some tips on how to solve a problem for the media audience for free either in your press release or by driving them to your website.
    4. Use a quote from someone who has experienced this problem and found a solution in you.
    5. Reinforce the facts and then be ready and available. The person who is interested in your release may only call once and may have to fit you in quickly. Don’t make them wait.

    Finally, if this is enough to get your buns in gear but you still need more, check out www.ezinearticles.com and search for Press Releases or go to www.PublicityHound.com and sign up for their regular tips and for goodness sakes - read them!

    So stop waiting and get to it! Chin up, boobs out – you can do it. It may take a few tries but it can really pay off.

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