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Digg it UP - How to Hire the Right Publicist
Recognition: A Quick, Low-cost Way to Motivate Employees p>Recognizing good performance through praise or other positive action is one of the simplest and most cost-effective ways to motivate people. It provides three major benefits: It lets people know that their performance was valued, and increases the likelihood that they will continue to perform well. It builds confidence so that people are willing to try new things, and develop further in their jobs. It leads to greater j Bad publicists will waste your time and money and damage your reputation, reversing the entire purpose of you seeking publicity in the first place. A quality publicist is like paradise for most people. The hard work and persistence returns with free publicity for you or your project, service or cause. Many people make the mistake of hiring a publicist just because they promise instant fame. A good publicist knows not to make extreme promises of fame. They understand that it takes time and effort and the bottom line depends on someone else entirely. PR can be a hit and miss even with the best publicists, but if you take the time to work as a close-knit t Virtual Assistance, Have You Got Yours - The Benefits Of Virtual Assistance And Why You Need One If you are a business owner, author, musician, actress or artist, you probably know how crucial it is to seek publicity. Advertising either costs too much, doesn’t do enough or doesn’t work for what you need—and you don’t have the time to self-start a publicity campaign to get the PR you need to make your career a success. This is why you need a publicist to do it for you.
No one has to hire a publicist. If necessary, one can do most of their publicity on their own if they felt compelled to do so. However, what people do not realize is that a publicist does their job daily. They are well-versed in PR writing and pitching-- and when it is do or die with a producer on the other end of the line—and YOU choke, you may be wishing you had hired someone who knows what they are doing.
There are many reasons why you should not pursue PR yourself… If you go about it correctly, you can find an honest publicist that can get the job done for you, better than you ever could. The main concern is your budget. Publicists are not cheap. They all know what they are worth so unless you have something amazing to offer, you should not expect a quality publicist to take you on a nickel and dime.A Virtual Assistant (or VA) is a professional service provider who specializes in providing remote administrative office support services as an independent contractor who works with clients in an ongoing, collaborative professional relationship. Sounds simple enough, but in reality though, how could such a person or service benefit me, you might be asking yourself right now. A Virtual Assistant isn’t for every business person and bui However, if you can afford to hire a publicist, make sure they have the qualities listed below: •Deliver a sharp telephone pitch within 30 seconds time and get the exact point across. •Create a top-notch media kit (an EPK- electronic media kit if you are on a budget) that media will enjoy and actually take the time to read. •Know how to save money promoting you when possible. •Know what one needs for a PR campaign and understand the timeframe to do it. •Have media contacts at newspapers, magazines and TV stations in the areas where you want your story to appear--or at least know how to get the contacts when needed. •Write enticing emails to grab one’s attention. •Know the best ways to contact media. •Care about who you are and what you or your project is about… •Take the time to make sure you are satisfied as a client. Here are some red flags in potentially bad publicists:
•Act anxious, pushy and rude. •Seem inexperienced because they say that they can do anything. •Write with many typos and misspellings. •Do not offer to explain their time spent on a project. •Pretend to be buddies with everyone in the media. •Expect a hefty retainer off the bat. •Constantly act as if they can be the direct contact for casting, interviews or placements. Bad publicists will waste your time and money and damage your reputation, reversing the entire purpose of you seeking publicity in the first place. A quality publicist is like paradise for most people. The hard work and persistence returns with free publicity for you or your project, service or cause. Many people make the mistake of hiring a publicist just because they promise instant fame. A good publicist knows not to make extreme promises of fame. They understand that it takes time and effort and the bottom line depends on someone else entirely. PR can be a hit and miss even with the best publicists, but if you take the time to work as a close-knit t The Boss Didn't Understand Why His Staff Wasn't Reading His Mind oducer on the other end of the line—and YOU choke, you may be wishing you had hired someone who knows what they are doing.
There are many reasons why you should not pursue PR yourself… If you go about it correctly, you can find an honest publicist that can get the job done for you, better than you ever could. The main concern is your budget. Publicists are not cheap. They all know what they are worth so unless you have something amazing to offer, you should not expect a quality publicist to take you on a nickel and dime.Many people believe that everyone sees the world exactly the same way as they do. This is never true and was the source of much turmoil in Dr. Jacob’s office.When the Job Isn’t Getting Done“They never seem to get any work done on time, but they complain that they're being underutilized.”Dr. Jacob, a chiropractor, was talking about his office staff.“I have to do so many things myself that they could do for me, but they don't However, if you can afford to hire a publicist, make sure they have the qualities listed below: •Deliver a sharp telephone pitch within 30 seconds time and get the exact point across. •Create a top-notch media kit (an EPK- electronic media kit if you are on a budget) that media will enjoy and actually take the time to read. •Know how to save money promoting you when possible. •Know what one needs for a PR campaign and understand the timeframe to do it. •Have media contacts at newspapers, magazines and TV stations in the areas where you want your story to appear--or at least know how to get the contacts when needed. •Write enticing emails to grab one’s attention. •Know the best ways to contact media. •Care about who you are and what you or your project is about… •Take the time to make sure you are satisfied as a client. Here are some red flags in potentially bad publicists:
•Act anxious, pushy and rude. •Seem inexperienced because they say that they can do anything. •Write with many typos and misspellings. •Do not offer to explain their time spent on a project. •Pretend to be buddies with everyone in the media. •Expect a hefty retainer off the bat. •Constantly act as if they can be the direct contact for casting, interviews or placements. Bad publicists will waste your time and money and damage your reputation, reversing the entire purpose of you seeking publicity in the first place. A quality publicist is like paradise for most people. The hard work and persistence returns with free publicity for you or your project, service or cause. Many people make the mistake of hiring a publicist just because they promise instant fame. A good publicist knows not to make extreme promises of fame. They understand that it takes time and effort and the bottom line depends on someone else entirely. PR can be a hit and miss even with the best publicists, but if you take the time to work as a close-knit t Empowered Employees Are Up To You And Your Management Style tch within 30 seconds time and get the exact point across. During my career, I have worked with a variety of organizations that display any number of management styles. These varying styles contribute greatly to the corporate culture as well as to the ultimate productivity of individuals and departments.It is clear to me that empowering employees, departments and any group of employees improves performance and increases organizational effectiveness. It can also create a great deal of stress and havoc i •Create a top-notch media kit (an EPK- electronic media kit if you are on a budget) that media will enjoy and actually take the time to read. •Know how to save money promoting you when possible. •Know what one needs for a PR campaign and understand the timeframe to do it. •Have media contacts at newspapers, magazines and TV stations in the areas where you want your story to appear--or at least know how to get the contacts when needed. •Write enticing emails to grab one’s attention. •Know the best ways to contact media. •Care about who you are and what you or your project is about… •Take the time to make sure you are satisfied as a client. Here are some red flags in potentially bad publicists:
•Act anxious, pushy and rude. •Seem inexperienced because they say that they can do anything. •Write with many typos and misspellings. •Do not offer to explain their time spent on a project. •Pretend to be buddies with everyone in the media. •Expect a hefty retainer off the bat. •Constantly act as if they can be the direct contact for casting, interviews or placements. Bad publicists will waste your time and money and damage your reputation, reversing the entire purpose of you seeking publicity in the first place. A quality publicist is like paradise for most people. The hard work and persistence returns with free publicity for you or your project, service or cause. Many people make the mistake of hiring a publicist just because they promise instant fame. A good publicist knows not to make extreme promises of fame. They understand that it takes time and effort and the bottom line depends on someone else entirely. PR can be a hit and miss even with the best publicists, but if you take the time to work as a close-knit t Ways To Get The Salary You Want bout who you are and what you or your project is about… You’re up for a promotion or you’re looking for a new job. You want to get a higher salary but you don’t know how to negotiate for the salary you want. To negotiate a higher salary, you have to have bargaining chips. Evaluate your position, your strengths, your skills and your experience.First, you’re going to have to do some homework.Research your profession. Does your job require certain skills? Are the required skills analytical or cre •Take the time to make sure you are satisfied as a client. Here are some red flags in potentially bad publicists:
•Act anxious, pushy and rude. •Seem inexperienced because they say that they can do anything. •Write with many typos and misspellings. •Do not offer to explain their time spent on a project. •Pretend to be buddies with everyone in the media. •Expect a hefty retainer off the bat. •Constantly act as if they can be the direct contact for casting, interviews or placements. Bad publicists will waste your time and money and damage your reputation, reversing the entire purpose of you seeking publicity in the first place. A quality publicist is like paradise for most people. The hard work and persistence returns with free publicity for you or your project, service or cause. Many people make the mistake of hiring a publicist just because they promise instant fame. A good publicist knows not to make extreme promises of fame. They understand that it takes time and effort and the bottom line depends on someone else entirely. PR can be a hit and miss even with the best publicists, but if you take the time to work as a close-knit t Entrepreneurs - Is It A Window Of Opportunity Or A Brick Wall? p>You have had one of those Eureka moments and come up with a great business idea. You are sure that you have spotted an opportunity that no one else has. You’ve found that window of opportunity – or are you going to run up against a brick wall. Here’s how to check that there really is an opportunity before you spend your hard earned cash to find out!To have a window of opportunity that will be viable and profitable you need to have a numbe Bad publicists will waste your time and money and damage your reputation, reversing the entire purpose of you seeking publicity in the first place. A quality publicist is like paradise for most people. The hard work and persistence returns with free publicity for you or your project, service or cause. Many people make the mistake of hiring a publicist just because they promise instant fame. A good publicist knows not to make extreme promises of fame. They understand that it takes time and effort and the bottom line depends on someone else entirely. PR can be a hit and miss even with the best publicists, but if you take the time to work as a close-knit team, the outcome should always be very positive and fruitful in the end. It does not matter how many contacts they have, it does not matter if they have done it for years. They just need to have the “it” factor-- smarts, spice and wit. You will know if it is there. If they are on target, you should see long term results.
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