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Competitive Skills for Audit Manager Jobs
The competition for audit manager jobs is keener than it was a few months back. If you want a leg up on the other candidates when you’re on a job hunt, your best bet is to fine tune your experience and skills so that you offer the skills that hiring managers want. According to a recent survey of ads placed with a hiring agency for audit manager jobs, these are the most common skills mentioned in those job ads.CISA (Certified Information Systems Auditor) Over 45% of those advertising vacant audit manager jobs were specifically seeking candidates with CISA certification from ISACA. The certification guarantees that the candidate has specific qualifications. Possessing a CISA will get you about ?1,500 more in salary pa.Sarbanes-Oxley (SOX) Compliance Knowledge Close to 30% of those with adverts for audit manager jobs specifically mention SOX compliance knowledge in their ads. Even at the entry level, understanding the requirements of SOX will boost the average salary for

or with questions which you can answer. If you are an author, specialist or consultant, the announcement of this information line can get publicity.

8. Get listeners involved, have a contest or quiz. If you are handing out important information, tell them to get something to write with, you’ll be giving out money saving tips (or something). This way, when you mention your toll free phone number, they have paper and pen in hand ready to write your number down.

9. If you are asked a question you don’t have the answer to, don’t panic. Tell the audience you don’t have the answer in a professional manner BUT you will dig into it and call the station back when you have the answer. This may give you another chance to get on the air.

10. Another technique is to tell the caller on the radio to call your toll free number and leave their telephone number with your staff so you can get back to them with an answer then, state your number. This allows you to get your toll free number on the air twice. Once during the show and once before you leave.

11. Never make up an answer to a question. You either know or you don’t know. If you make up an answer on an interactive talk show, you can bet your last dollar a listener will catch you and call the radio station. Nothing is more embarrassing or ruins y

Let Your Clients Tell You How to Improve Your Business
Your client’s feedback can be the difference between improving your business and losing it right away; knowing where you succeed and where you fail after a sale is critical to growing your business and achieving perfection in your field. The best way to get that feedback is by sending surveys to your clients asking questions like:How has our product/service worked for you?In what ways do you think we can improve our product/service?In which areas do you think we could improve our communication with you?From one to ten, how many points would you will give us for “listening to the customer”?Have you found difficulties reaching someone in our company?Would you recommend us to your friends?Can you shortly describe your experience with us? Deeply analyze the answers you get from your clients. Those answers are gold for you and your company, because they provide valuable opinions

How to Do A National Radio Talk Show Tour from Home

Of all the media, radio talk is the most dynamic, interactive and exciting way to reach your audience. If your project or topic is informative, controversial or sensational (or all three combined) setting up talk radio interviews is probably the easiest form of publicity to get. There are many good media directories on the market but the big daddy of them all is Bacon’s media directory which lists all newspapers, radio and TV stations in the U.S. by state, city, call letters and provides a wide range of useful data like producers names, show formats, etc. While expensive (over $250.00) this directory is an indispensable tool to media professionals. You may want to check your public library and see if they have one or can order one in. This way, you could photocopy the markets you are interested in targeting your media communications.

Getting a talk radio interview (called a gig) is simple and all you need is a way to get your press release to a particular show producer (mail, fax, email), a phone for follow-up, a quiet environment to make and receive calls and perform talk show interviews from your home. I have a lot of experience doing radio talk and I assure you, there is no easier way to promote your project to the public. And like everything else, the more you spend time setting up gigs and doing talk shows, the easier they are to set up and do, it builds upon itself. The nice part is that 90% of the time the radio station will call you at your home or office, all you have to do is be punctual, available for the call and professional.

The following tips are from our ebook “How To Get Free Publicity” and will give you a lot of information to improve your talk show experience and help you be successful on the radio.

Cool Tips & Tricks

It is possible to do a national radio talk show tour from your home in fact, easier then you think! All you have to do is contact the radio stations with a talk format, speak with the appropriate producer (s) of the show (s) that would handle your topic, send (or fax) them a press release and set an appointment to conduct a phone interview. This is a great way to get thousands of dollars worth of airtime with minimal cost from the comforts of your home! Often, the radio station will call you when it’s ShowTime!

Know your market…call ahead to radio stations and see what kinds of materials the producer/host wants to see from you beyond your press release, if any.
Send your press release in a plain envelope with the producers name hand written with an ink pen. This personalizes the press release and helps ensure that it will get read.
Press releases are sent in an envelope right? Use the outside of the envelope to write a key sentence or thought. This will help catch the eye. We write “Smart people read Smart Books” on the outside of our press envelopes.
Provide a way for producers and talk show hosts to respond to your press release by providing a toll free number they can contact you at for show scheduling.
Add something visual that catches their attention. Even a business card or a Rolodex card with your name, phone number, address and indicating your area of specialty.
Follow up your press release by calling them to confirm they received it and to set a talk show interview appointment.
Use an 8 ? by 11” monthly calendar to log your talk show appointments. When logging the appointment, write the producer/host name and station call letters in the time slot. This way you won’t forget their names when they call.
Always send a brief thank you letter to the producer/host for allowing you to talk with their audience. Use your monthly calendar and check off the media when you send the thank you letter. This has many benefits including a media review and control system showing you where you talked and whom you need to thank at a glance.
Try to schedule 1-2 talk shows per day. At least one, two is best.

Here’s some tips and tricks to help you when talking on the radio:

1. Make sure you have a good phone line. If possible, have a mute button on your phone to mute out your coughing. (Called a cough button).

2. Make sure you have a quiet environment to conduct the talk show from.

3. Do not be distracted or disturbed when doing a talk show. Put a “Do Not Disturb Radio Talk Show In Progress” sign on your home or office door.

4. Have a glass of water nearby during the talk show for obvious reasons.

5. Write your talking points down in advance of the talk show. Design these talking points so that you can use them again and again. The more you conduct radio talk shows the easier they get and the better you get. Expand your talking points to answer the common questions you get on the radio.

6. Try to limit your talking points to three (3) main points in an outline fashion. If you are talking about a book, paperclip the book for easy access while performing.

7. Have a special “information” toll free phone number for people (and media) to contact you to learn more about what you do or with questions which you can answer. If you are an author, specialist or consultant, the announcement of this information line can get publicity.

Managing Expectations
It is a reasonably excepted fact among marketers and educators that business has undergone an evolution in the past century. This evolution as often been described as a movement from the production concept (this is the Henry Ford, make it and they will buy philosophy) to the selling concept (here we assume that customers don’t buy, they are sold to, so the emphasis and accountability were put on the sales forces, unfortunately resulting in the beloved “hard-sell”) to the marketing concept (where customer is king). Now, most marketing executives and professors will claim that the majority of Western companies practice the marketing concept. Unfortunately, under the acid test of the recently sluggish world economy many companies have shown themselves to actually be selling oriented. This occurrence is a survival response based on the fact that companies find it hard to focus on the long term when they are on the verge of starvation in the short term.This latent tendency to be sales focused coupled with compani

ure you, there is no easier way to promote your project to the public. And like everything else, the more you spend time setting up gigs and doing talk shows, the easier they are to set up and do, it builds upon itself. The nice part is that 90% of the time the radio station will call you at your home or office, all you have to do is be punctual, available for the call and professional.

The following tips are from our ebook “How To Get Free Publicity” and will give you a lot of information to improve your talk show experience and help you be successful on the radio.

Cool Tips & Tricks

Know your market…call ahead to radio stations and see what kinds of materials the producer/host wants to see from you beyond your press release, if any.
Send your press release in a plain envelope with the producers name hand written with an ink pen. This personalizes the press release and helps ensure that it will get read.
Press releases are sent in an envelope right? Use the outside of the envelope to write a key sentence or thought. This will help catch the eye. We write “Smart people read Smart Books” on the outside of our press envelopes.
Provide a way for producers and talk show hosts to respond to your press release by providing a toll free number they can contact you at for show scheduling.
Add something visual that catches their attention. Even a business card or a Rolodex card with your name, phone number, address and indicating your area of specialty.
Follow up your press release by calling them to confirm they received it and to set a talk show interview appointment.
Use an 8 ? by 11” monthly calendar to log your talk show appointments. When logging the appointment, write the producer/host name and station call letters in the time slot. This way you won’t forget their names when they call.
Always send a brief thank you letter to the producer/host for allowing you to talk with their audience. Use your monthly calendar and check off the media when you send the thank you letter. This has many benefits including a media review and control system showing you where you talked and whom you need to thank at a glance.
Try to schedule 1-2 talk shows per day. At least one, two is best.

Here’s some tips and tricks to help you when talking on the radio:

1. Make sure you have a good phone line. If possible, have a mute button on your phone to mute out your coughing. (Called a cough button).

2. Make sure you have a quiet environment to conduct the talk show from.

3. Do not be distracted or disturbed when doing a talk show. Put a “Do Not Disturb Radio Talk Show In Progress” sign on your home or office door.

4. Have a glass of water nearby during the talk show for obvious reasons.

6. Try to limit your talking points to three (3) main points in an outline fashion. If you are talking about a book, paperclip the book for easy access while performing.

New Study Questions Value Of Pricey Banner Ads
Recently there was an article in USAToday by Edward C. Baig that cast doubt on the value of spending large amounts of money on pricey banner ads.According to Baig, the Nielsen Norman Group, based in Fremont California, recently released a study where the Nielson firm asked more then 230 participants to research specific topics online. The participants were hooked up to sophisticated eye-tracking equipment that allowed the authors of the study to track what people were looking at on their computer screens.Baig writes, “the study findings show companies still have much to learn about how best to present an online image.” The findings of the study suggest people see very little on most web pages – including the pricy banner ads at the top of most web pages.This would explain why most banner ad click through rates are horrendously low. If most companies get a click through rate of 5% they are incredibly happy with the results of the ad campaign.There are literally thousands of pay per click ad

release in a plain envelope with the producers name hand written with an ink pen. This personalizes the press release and helps ensure that it will get read.

Press releases are sent in an envelope right? Use the outside of the envelope to write a key sentence or thought. This will help catch the eye. We write “Smart people read Smart Books” on the outside of our press envelopes.

Provide a way for producers and talk show hosts to respond to your press release by providing a toll free number they can contact you at for show scheduling.

Add something visual that catches their attention. Even a business card or a Rolodex card with your name, phone number, address and indicating your area of specialty.

Follow up your press release by calling them to confirm they received it and to set a talk show interview appointment.

Use an 8 ? by 11” monthly calendar to log your talk show appointments. When logging the appointment, write the producer/host name and station call letters in the time slot. This way you won’t forget their names when they call.

Always send a brief thank you letter to the producer/host for allowing you to talk with their audience. Use your monthly calendar and check off the media when you send the thank you letter. This has many benefits including a media review and control system showing you where you talked and whom you need to thank at a glance.

Try to schedule 1-2 talk shows per day. At least one, two is best.

Here’s some tips and tricks to help you when talking on the radio:

1. Make sure you have a good phone line. If possible, have a mute button on your phone to mute out your coughing. (Called a cough button).

2. Make sure you have a quiet environment to conduct the talk show from.

3. Do not be distracted or disturbed when doing a talk show. Put a “Do Not Disturb Radio Talk Show In Progress” sign on your home or office door.

4. Have a glass of water nearby during the talk show for obvious reasons.

6. Try to limit your talking points to three (3) main points in an outline fashion. If you are talking about a book, paperclip the book for easy access while performing.

Take Action Against Rankism
People are talking about the latest –ism that deserves serious discussion. According to Robert Fuller, who calls himself a dignitarian, rankism occurs when superiors behave badly towards other workers because they are at a lower rank.Rankism seems like a close relative of harassment, poor leadership and communication skills. None of these problems are new to the workplace. What is new is a trend in small and medium sized businesses to address these behaviors and attitudes. More companies are discovering that happy, engaged employees can have a direct impact on their bottom line. In fact, revenues increase about 19% in companies where employees feel respected and are committed to their employer reports ROI on Employee engagement.If you believe that every employee should be treated fairly and with dignity, then there are steps you can take to achieve that goal.What you can do to fight Rankism?A small group of people can bring about tremendous change. So whether you’re a single emp

dia review and control system showing you where you talked and whom you need to thank at a glance.

Try to schedule 1-2 talk shows per day. At least one, two is best.

Here’s some tips and tricks to help you when talking on the radio:

1. Make sure you have a good phone line. If possible, have a mute button on your phone to mute out your coughing. (Called a cough button).

2. Make sure you have a quiet environment to conduct the talk show from.

3. Do not be distracted or disturbed when doing a talk show. Put a “Do Not Disturb Radio Talk Show In Progress” sign on your home or office door.

4. Have a glass of water nearby during the talk show for obvious reasons.

6. Try to limit your talking points to three (3) main points in an outline fashion. If you are talking about a book, paperclip the book for easy access while performing.

Writing Sales Letters That Sell
The most important part of any marketing you do is direct marketing. This includes letters, postcards, brochures, newspaper or magazine coupons, telemarketing, TV or radio direct response commercials, e-mails, and the copy on your web site.For any direct marketing campaign to be successful, you need to have a combination of marketing tools in order to make your offer repeatedly. One of the most potent tools you can use in your direct makreting is the direct mail letter. The letter, whether you're using it through the mail or the internet, is the actual sales pitch. It relays what your product or service is, and how much it can benefit the prospect. In short, the letter should do everything that a traditional person-to-person sales pitch does.Here are ten things that will make your letters more effective:1. It must have a headline. The headline is the ad for the letter. It flags down the reader to read more.2. Present the facts. Begin with a statement of basic truth, known and accepted by the

or with questions which you can answer. If you are an author, specialist or consultant, the announcement of this information line can get publicity.

12. If you goof up on a talk show, make note of it but don’t let it ruin your enthusiasm. Practice makes perfect.

Nothing replaces you having knowledge about your topic and the issues surrounding your topic. When you are on the radio, it is very comparable to sitting on the 50-yard line of the super bowl with 50,000 people in the grandstand, each able to ask you any question they want about your topic and the associated issues. The good news is that people in the audience don’t have as much time invested contemplating the issues surrounding your topic as you do. This allows you to think deeply into your topic in advance of the questions.
The best way to cover your bases is to ask your self the 5WH formula:Who, What, Where, When, Why & How.
Having the answers to the 5WH formula will go a LONG way to preparing you for as all media interviews whether newspaper editors or radio & TV talk show interviews.

Remember that behind every voice you talk to in the media is a human being. Whether they are editors, producers or show hosts. It is possible to become friendly with some of these folks over time and if you play your cards correctly, you can turn yourself into a self-publicist. When you have the ability and credibility with the media to pick up the phone, make a few calls and schedule a week’s worth of talk shows in a couple hours, you know that you have done your job well.

To your success!

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